Your Guide to a Mass Communication Course in Malaysia

Do you like watching funny commercials and dream of being the one creating them? Do you have a passion for writing and assume the title of “Grammar Nazi” among your friends? Are you always watching the latest Obama speeches?

If you appreciate these things, and have both the talent and interest to create them, then a course in mass communication could be right for you!

This guide explores everything you need to know about studying a Mass Communication course in Malaysia, from what it is and how it works, all the way to the career options that you will have.

The Basics of Mass Communication

What is Mass Communication

Mass Communication - What is Mass Comm
Mass Communication relates to information delivered to as many people as possible at virtually the same time. It involves various types of information — news, entertainment, branding, knowledge, advice — being relayed via newspapers, magazines, television, radio, advertisements and online channels.

One of the most exciting things about Mass Communication today is how it has rapidly evolved with the development of new media, namely the virtual world (“online”).

When you read the news online, watch TV and YouTube videos, or notice the latest billboards — you are being exposed to different channels and forms of Mass Communication!

What Are the Various Fields of Mass Communication?

Mass Communication - Various Fields of Mass Comm
These are the main fields usually covered with a Mass Communication degree:

FieldWhat It Is All About
AdvertisingMessage to promote or sell products, services or ideas. You can see this everywhere, such as printed ads in newspapers and magazines, poster ads, billboards, and television and radio commercials.
BroadcastingDistribution of audio and/or video content to a broad audience via any electronic mass communication medium (usually radio and television)
JournalismInforms the general public about news, events and activities. You can see this in the form of newspapers, magazines, websites or TV.
Public RelationsRelates to the communication between an organisation or a person with the public and media
MarketingCommunicates the value of a company’s product or services to its customers, to maximise profitability while building a lasting relationship
Pro Tip: Don’t get confused! When you hear JinnyBoy on the radio, that’s broadcasting. When you hear the ads or commercials on the radio, that’s advertising.

Generally, Mass Communication students have the opportunity to be exposed to multiple fields during the first year of a degree, before choosing a major to specialise in.

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Studying a Mass Communication Degree

What Qualifications Do You Need?

In order to pursue a degree in Mass Communication, you will generally need:

(1) SPM / O-Level Qualification

  • Minimum of 5 credits

AND

(2) Pre-University Qualification

Entry requirements may vary depending on university, so make sure you do your research!

You could also choose to do a Diploma right after SPM instead of taking a Pre-University programme. Entry requirements for a Diploma is typically 3 credits at SPM level.

How Long Is a Mass Communication Degree?

Mass Communication degrees are generally 3 years long.

If you decide to do a Diploma instead, it is usually 2 to 2.5 years long. Upon successful completion of your Diploma, you can choose to either start working, or enter directly into Year 2 of a Degree in Mass Communication.

Pro Tip: Make sure you have a portfolio of all your previous works while applying for jobs! Remember that internships can equip you with practical working knowledge, which are very useful for your future career in the media or creative industry.

What Will You Study in a Mass Communication Degree?

As part of a Mass Communication degree, you will take a variety of courses, usually including those that touch on advertising, journalism, communication skills, public relations, media literacy and types of mass media. It provides you with a wide range of industry-related knowledge, while allowing you to specialise in a focused area.

In your first year, you will typically learn about the basics of the industry. Some examples of subjects that are commonly taught in first year Mass Communication degrees are:

  • Introduction to Mass Communication
  • Intercultural Communication
  • Critical & Creative Thinking
  • Communication Theory
  • Media Writing

In your second and third year, you will usually be required to pick a field to major in (e.g. Advertising or Journalism). Some universities offer “Double Majors”, which means you get to pick more than one field to further your studies in.

For example, if you take a double major in Public Relations and Marketing, the subjects that are commonly taught are:

  • Public Relations
    • Professional Media
    • Public Relations Consultancy
    • Media Law & Ethics
    • Crisis Management
  • Marketing
    • Brand Management
    • E-Marketing
    • Consumer Behavior
    • Relationship Marketing

At some universities, a compulsory internship may be part of the university’s degree programme. This is something that you should definitely take advantage of, since hands-on experience could lead you to a potential future employer!

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Why Should You Study Mass Communication?

Mass Communication - Why Study Mass Comm
The field of Mass Communication can be extremely fun and rewarding, especially for those who with a creative mind. Here are some reasons why you should study Mass Communication.

(1) Gain communication and creative thinking skills

As a Mass Communication student, you will be groomed to speak up and voice your opinions to present and express your work. You will also be encouraged to challenge conventions and seek new and unexpected solutions. This is crucial in the communication industry, since you will be in a position to shape a company’s perception & image.

(2) Ability to work in a wide range of careers

The career opportunities for communication graduates are aplenty. Being an excellent communicator is beneficial for any future career. Your communications skills can be used for many industries, including advertising, education, management, healthcare, business, publishing and politics. The possibilities are endless!

(3) Immerse yourself in a fun and creative culture

In no industry will you find 90% of the companies allowing people to wear jeans and a T-shirt to work (yes, even in Malaysia!) and unleash the crazy ideas in their heads. Let’s be honest — this is the real reason why a creative soul like yourself is drawn to this field, because you are allowed to express yourself. It is like being a child again, but with a salary this time!

What Skills Do You Need to Study Mass Communication?

Mass Communication - Key Skills
Here are some of the key qualities and skills that you will need to develop in order to do well in Mass Communication.

(1) A strong command of language

Language is perhaps one of the most important tools that you will need in a Mass Communication degree. In addition to presentations, many of your assignments will be in the written form as well, whether it’s an ad campaign to persuade customers or writing a script for a video shoot. This is especially key, since as a professional in the world of communication, you will be responsible for crafting and developing messages to different types of audiences.

(2) Ability to work crazy hours if needed

Want to be a radio DJ like JinnyBoy? The reality is you have to wake up at 4am everyday to do a radio show, while most people are still asleep in their warm beds. Want to design the latest commercial for McDonald’s? Be prepared to stay back late to brainstorm for new ideas with your entire creative team. Want to be a news reporter or journalist? Be prepared to travel at any time to cover a piece of breaking news that might suddenly occur at 3am in the morning. It sounds demanding but if you are truly passionate about it, all this will be exciting and challenging!

(3) Ability to adapt to ever-changing environments

In the media & creative industry, everything is always changing or evolving. For example, companies like Facebook, Twitter & Instagram did not exist a mere 10 years ago, which is why there is now a specialised field in the industry called “social media marketing”. To succeed, you will need to be able to quickly adapt to help companies stay at the top of their game by taking advantage of changing situations.

Don’t worry if you haven’t mastered all these skills yet. A degree in Mass Communication will help to hone and develop these skills! Just make sure you are ready for what’s ahead.

Career Options with a Mass Communication Degree

After completing your Mass Communication degree, here are some of your career options:

  • Advertising & Promotion Manager
  • Audio/Video Producer
  • Brand Manager
  • Broadcast Manager
  • Campaign Manager
  • Copywriter
  • Corporate Communication Manager
  • Creative Director
  • Journalist
  • Media Planner
  • New Media Specialist
  • Photojournalist
  • Print or Online Editor
  • Public Relations Specialist
  • Publisher
  • Radio Announcer
  • Social Media Specialist
  • Videographer

Because you are exposed to many areas during the course of your studies, you have the flexibility to apply your skills and knowledge in many industries, regardless of which area you specialise in.

Where Can You Study Mass Communication in Malaysia

Here are some of the most popular universities for Mass Communication in Malaysia.

Featured

Universiti Tunku Abdul Rahman

Bachelor of Communications (Hons)

Quick Facts

Campus: Kampar, Perak & Kajang, Selangor
Intakes: Jan, May & Oct
Estimated Fees: RM39,200 to RM39,700 depending on programme
Scholarships: Up to 100% tuition fee waiver
Specialisation Paths: Public Relations, Broadcasting, Advertising, Journalism

Key Highlights

UTAR’s communication course is one of the most affordable when compared to other institutions
UTAR has a team of external examiners who are academicians and professionals in their respective fields
Their faculty heavily engages in research and uses it to deliver better content to their students

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Taylor’s University

Bachelor of Mass Communication (Hons)

Quick Facts

Campus: Subang Jaya, Selangor
Intakes: Mar & Aug
Estimated Fees: RM92,114
Scholarships: Up to 100% tuition fee waiver
Specialisation Paths: Public Relations, Broadcasting, Advertising

Key Highlights

State-of-the-art facilities with broadcasting & recording studios, as well as audio & video editing labs for hands-on practical learning
Strong industrial attachments and training with leading companies, including Leo Burnett, Ogilvy & Mather, Media Prima, Aljazeera and The Edge
Real PR consultancy work in final year via proPassion, a PR consultancy managed by students from Taylor’s School of Communication

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IACT College

Bachelor of Arts (Hons) in Media, Culture and Communication

Quick Facts

Campus: Petaling Jaya, Selangor
Intakes: Feb & Sep
Estimated Fees: RM72,000
Scholarships: Up to 50% tuition fee waiver

Key Highlights

Lecturers with a vast amount of industry experience, 83% having worked professionally in the industry with an average tenure of 12 years
Emphasis on project-based learning through class projects with top-tier companies
Award-winning students winning 60 top industry awards since 2012

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SEGi University

Bachelor of Mass Communication (Hons) – Dual Award

Quick Facts

Campus: Kota Damansara
Intakes: Jan, May & Sep
Estimated Fees: RM69,800
Scholarships: Up to 50% tuition fee waiver

Key Highlights

Professional-level facilities and equipment are provided for real, hands-on experience for students
The faculty members are linked to industry leaders through various engagements
Students are awarded two awards from SEGi University and University of St Mark & St John in the UK

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Limkokwing University

Bachelor of Arts (Hons) in Professional Communication

Quick Facts

Campus: Cyberjaya
Intakes: Mar & Aug
Estimated Fees: RM98,590
Scholarships: Up to 100% tuition fee waiver

Key Highlights

Transfer to UK campus for global experience
Multiple campuses available worldwide
Award-winning students & alumni

Where else can you study Mass Communication in Malaysia? Check out our comprehensive comparison table for Mass Communication degrees! You can also compare institutions for Foundation in Arts.

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