Bachelor of Arts (Honours) in Media and Communication Studies
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jul, Sep, Nov
Tuition Fees
RM100,400
Course Highlights
- Learn a wide range of communication techniques including journalism, public relations, advertising, marketing and consumer behaviour to stay relevant in a fast-evolving media landscape
- Develop the ability to navigate modern global communication challenges while adapting to current trends in both traditional and digital media environments
- Apply your knowledge through final year projects and internships, producing professional portfolios that showcase creativity, analytical thinking and problem-solving skills
- Prepare for roles in Journalism, PR, Advertising, Social Media and Communications, and be ready to thrive in Malaysia’s rapidly expanding RM50.3 billion media and entertainment industry, set to grow further with emerging technologies like Generative AI
Course Structure
Common Modules:
- Intercultural Communication
- Introduction to Graphic Design
- Digital Illustration
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Fundamental of Entrepreneurship
Specialised Modules:
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Public Relations 1
Common Modules:
- Visual Culture
- Innovation Processes
Specialised Modules:
- Strategic Event Planning and Management
- Public Relations 2
- Social Media
- Researching Media and Communication
- Journalism
- Political Communication
Electives (Choose 1):
- Copywriting and Creative Direction
- Digital and Experiential Advertising
Internship (16 weeks)
Common Modules:
- Integrated Marketing Communications Practice
- Venture Building
Specialised Modules:
- Crisis Communications
- Audience Studies
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
Electives (Choose 1):
- Communication Audit and Strategy
- Persuasive Copywriting
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent
- A Level: 2 Passes in any 2 subjects, and a Credit in English at SPM/O Level/IGCSE or its equivalent
- UEC: 5 Grade Bs including English
- Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O Level/IGCSE or equivalent
Direct Entry to Level 2 of the Degree:
- Diploma and equivalent:
- A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O Level/IGCSE or its equivalent
- Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM100,400
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,900
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM15,060