Bachelor of Arts (Honours) in Media and Communication Studies

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts


3 years


Full-time, On-campus


Mar, Jul, Sep, Nov

Tuition Fees


Course Highlights

  • Dual-award degree – one from De Montfort University (UK) and one from APU
  • Opportunity to enrol for the APU-CMI Dual Accreditation and also option to opt-in for a CMI L5 Award in Management and Leadership
  • Among the first universities in Malaysia awarded Premier Digital Tech University status by the MDEC and MOHE
  • Ranked top 2.2% university in the world with a 5 Stars Plus rating in the QS World University Rankings 2024

Course Structure

Common Modules:

  • Intercultural Communication
  • Introduction to Graphic Design
  • Digital Illustration
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Fundamental of Entrepreneurship

Specialised Modules:

  • Core Concepts in Communication Theories
  • Principles of Advertising
  • Contemporary Media Studies
  • Public Relations 1

Common Modules:

  • Visual Culture
  • Innovation Processes

Specialised Modules:

  • Strategic Event Planning and Management
  • Public Relations 2
  • Social Media
  • Researching Media and Communication
  • Journalism
  • Political Communication

Electives (Choose 1):

  • Copywriting and Creative Direction
  • Digital and Experiential Advertising

Internship (16 weeks)

Common Modules:

  • Integrated Marketing Communications Practice
  • Venture Building

Specialised Modules:

  • Crisis Communications
  • Audience Studies
  • Investigations in Media and Communication Studies
  • Broadcast Journalism
  • Global Advertising Practices
  • Media and Communication Project

Electives (Choose 1):

  • Communication Audit and Strategy
  • Persuasive Copywriting

Entry Requirements

Direct Entry to Level 1 of the Degree:

  • STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent
  • A Level: 2 Passes in any 2 subjects, and a Credit in English at SPM/O Level/IGCSE or its equivalent
  • UEC: 5 Grade Bs including English
  • Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O Level/IGCSE or equivalent

Direct Entry to Level 2 of the Degree:

  • Diploma and equivalent:
    • A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O Level/IGCSE or its equivalent
    • Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0

Estimated Fees

Application fees (non-refundable)


Tuition fees


Other miscellaneous fees


Discounts & scholarships


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Total payable amount


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Up to RM24,150

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