Bachelor of Arts (Honours) in Media and Communication Studies
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM96,600
Course Highlights
- Dual-award degree – one from De Montfort University (UK) and one from APU
- Opportunity to enrol for the APU-CMI Dual Accreditation and also option to opt-in for a CMI L5 Award in Management and Leadership
- Among the first universities in Malaysia awarded Premier Digital Tech University status by the MDEC and MOHE
- Ranked top 2.2% university in the world with a 5 Stars Plus rating in the QS World University Rankings 2024
Course Structure
Common Modules:
- Intercultural Communication
- Introduction to Graphic Design
- Digital Illustration
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Fundamental of Entrepreneurship
Specialised Modules:
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Public Relations 1
Common Modules:
- Visual Culture
- Innovation Processes
Specialised Modules:
- Strategic Event Planning and Management
- Public Relations 2
- Social Media
- Researching Media and Communication
- Journalism
- Political Communication
Electives (Choose 1):
- Copywriting and Creative Direction
- Digital and Experiential Advertising
Internship (16 weeks)
Common Modules:
- Integrated Marketing Communications Practice
- Venture Building
Specialised Modules:
- Crisis Communications
- Audience Studies
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
Electives (Choose 1):
- Communication Audit and Strategy
- Persuasive Copywriting
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent
- A Level: 2 Passes in any 2 subjects, and a Credit in English at SPM/O Level/IGCSE or its equivalent
- UEC: 5 Grade Bs including English
- Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O Level/IGCSE or equivalent
Direct Entry to Level 2 of the Degree:
- Diploma and equivalent:
- A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O Level/IGCSE or its equivalent
- Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0
Estimated Fees
Application fees (non-refundable)
RM800
Tuition fees
RM96,600
Other miscellaneous fees
RM500
Discounts & scholarships
-RM800
Total payable amount
RM97,100
You save
RM800
when you apply with EduAdvisor!
Other savings
Up to RM24,150