Bachelor of Mass Communication (Honours)

Taylor's University

Subang Jaya, Selangor, Malaysia

Quick Facts


3 years


Full-time, On-campus


Feb, Apr, Sep

Tuition Fees


Course Highlights

  • Dual-award from Taylor’s University and University of the West of England (UWE), with the option to transfer to UWE in the final year
  • Explore communication theories via workshops and real projects with real clients
  • Involved in proPassion Communications, a PR consultancy managed by final year students which collaborates with local and international clients
  • Work with multinational and international companies across various industries during your industry placement

Course Structure

Common Core:

  • Introduction to Mass Communication
  • Communication Theory
  • Innovative Media
  • Research Methods
  • Media Writing
  • New Media & Society
  • Interactive Media
  • Media Law & Ethics
  • Professional Media Workshop
  • Industrial Training

Specialisation Digital Media Production:

  • Trends in New Media
  • Narrative Writing
  • Audience Studies
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Digital Media Creative Project

Advertising & Brand Management:

  • Advertising Fundamentals
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management Collaborative Project

Journalism & Media Practice:

  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • Journalism Professional Practice

Public Relations:

  • Public Relations Principles
  • Promotional Writing
  • Publicity and Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations

Entry Requirements

  • Taylor's Foundation in Arts (FIA): Pass with min. CGPA 2.00
  • Taylor's Foundation in Communication (FICM): Pass with min. CGPA 2.00
  • Taylor's Diploma in Communication (DICM): Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): CC
  • Unified Examination Certificate (UEC):
    • Pass with min. 5Bs including English
    • Students without a Grade B in UEC English may be admitted if the student has a C in English at SPM or equivalent
  • A Level: Min. DD (2 subjects)
  • South Australian Matriculation (SAM)/SACE International: Min. ATAR 55
  • Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY): 50%
  • Foundation/Pre-University/Diploma/Matriculation:
    • Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
    • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
    • Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
    • Pass Matriculation from an institution recognised by MOHE; or Any other equiv. qualification recognized by M'sian Government.
    • Application via APEL A is allowed. For the requirements please refer to the index page.
  • Other Qualifications: Students with other qualifications will be considered on a case-by-case basis.


  • SPM/O Level with Pre U/Foundation: SPM/O Level or equivalent, 5 credits including English for entry with pre-university/foundation qualification.
  • SPM/O Level with Diploma: Pass SPM/O Level or equivalent, 3 credits including English for entry with Diploma qualification.

Estimated Fees

Application fees (non-refundable)


Tuition fees


Discounts & scholarships


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Total payable amount


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Other savings

Up to RM8,000

  • Bursary
  • Bursary