Bachelor of Mass Communication (Honours)

Taylor's University

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Apr, Sep

Tuition Fees

RM120,000

Course Highlights

  • World's top 100 for Marketing and World's top 250 for Communication and Media Studies Subjects (QS World University Rankings by Subject 2025)
  • Option to transfer overseas to established universities in the UK and Australia
  • Option to specialise in Digital Media Production, Advertising and Brand Management, Journalism and Media Practice, and Public Relations
  • Work with multinational and international companies across various industries during your industry placement

Course Structure

Primary Major: Common Core

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media 
  • Media Writing 
  • Media Analytics
  • Media Law & Ethics

Primary Major: Common Core

  • New Media and Society
  • Research Methods
  • Specialisation Modules

Primary Major: Common Core

  • Final Year Project (Choose 1 out of 5 Modules)
  • Research Project
  • Internship

You will need to choose one of the specialisations below

Option 1: Digital Media Production

  • Narrative Writing 
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Audience Studies 
  • Trends in New Media 
  • Digital Media Creative Project

Option 2: Journalism & Media Practice

  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • New Media Production
  • Journalism Professional Practice

Option 3: Advertising & Brand Management

  • Advertising Fundamentals 
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management Collaborative Project

Option 4: Public Relations

  • Public Relations Principles
  • Promotional Writing
  • Publicity And Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations
  • Public Relations Events Consultancy/Public Relations Consultancy

University Core: MPU

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action (EI)
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption) KIAR
  • Social Innovation Project

Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM

Flexible Education

You will need to choose one of the packages below

1. Free Electives: Select any five (5) of the Free Electives offered by Taylor's University.

2. Minor: Select one of the Minor packages offered by Taylor's University

3. Second Major: Select one of the Major packages offered by Taylor's University

Note: The free electives, minors and majors offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Entry Requirements

  • Taylor's Foundation/Diploma: Pass with min. CGPA 2.00
  • Taylor's Foundation in Arts (FIA): Pass with min. CGPA 2.00
  • Taylor's Diploma in Communication (DICM): Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): CC
  • Unified Examination Certificate (UEC):
    • Pass with min. 5Bs including English
    • Students without a Grade B in UEC English may be admitted if the student has a credit in English at SPM or equivalent
  • A Level: Min. DD (2 subjects)
  • AUSMAT (SACEi): Min. ATAR 55
  • Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY): Overall 50%
  • Other Qualifications:
    • Pass Foundation/Pre-University from any other institution recognised by MOHE with min CGPA 2.0; OR
    • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0; OR
    • Pass Diploma in Media and Communication or its equivalent (Pre-requisite of credit in English at SPM level or equivalent is not required)
    • Pass Matriculation from an institution recognised by MOHE; OR
    • Any other equivalent qualification recognised by the Malaysian Government.
    • Application via APEL A is allowed under specific requirements.

Prerequisites

  • SPM/O Level with Pre U/Foundation: SPM/O Level or equivalent with 5 credits including English for entry with pre-university/foundation qualification (Except for UEC).
  • SPM/O Level with Diploma: Pass SPM/O Level or equivalent with 3 credits including English for entry with Diploma qualification.

Note: 

  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

Local Students

  • IELTS, TOEFL, MUET, UEC English: Pass English
  • Taylor's EET: Overall score 5.0
  • Taylor's IEN: Level 2 - Grade C
  • Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

International Students

  • IELTS: 5.0
  • Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

Estimated Fees

Application fees (non-refundable)

RM650

Tuition fees

RM120,000

Total payable amount

RM120,650

Other savings

Up to RM8,000

  • Bursary

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