Bachelor of Communication (Honours) Marketing Communication
HELP University
Shah Alam, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Feb*, May, Aug, Oct* *This may be a special intake. Contact us to find out more.
Tuition Fees
RM93,000
Course Highlights
- This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising
- 100% coursework assessments
- Designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors
- Equipped with professional and industry-standard broadcast studios and equipment
Course Structure
- Mass Communication
- Public Speaking
- Business Communication
- Multimedia Design
- Writing for Mass Media
- Journalism
- Human Communication
- Entrepreneurship
- English for Academic Purposes
- Marketing Communication
- Discovering Oneself
MPU 1:
- MPU3183 Penghayatan Etika dan Peradaban (Local Students)
- MPU3193 Falsafah dan Isu Semasa (Local Students)
- Falsafah dan Isu Semasa (International Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Communication Theories
- Communication Law & Ethics
- Intercultural Communication
- Advertising
- Consumer Behaviour
- Information Technology, Mass Media & Society
- Social Research Methods
- Communication in the Workplace
- Engaging the World
- 2 Year Two elective subjects
MPU 2 / MPU3:
- Bahasa Kebangsaan A*
- Kursus Integriti dan Anti Rasuah (KIAR)
- Communication and Leadership Skills
Note: *Compulsory for local students who did not have credit in BM SPM
- Dissertation
- Media Planning
- Advertising Copywriting
- Creative Advertising Strategies
- Social Media and Mobile Marketing
- Advertising Campaign
- Industrial Training
- 2 Year Three elective subjects
MPU 4 (Choose One):
- Co-Curriculum - Sports 2
- Co-Curriculum - Event Management 2
Entry Requirements
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts/Foundation in Science
- STPM: At least 2 Cs
- A Level: At least 2 passes
- Senior Middle 3 (UEC): At least 5 Bs (including English)
- CPU: 5 passes with a minimum average of 50%
- SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
- International Baccalaureate: At least 24 points
- Matriculation/Foundation: At least CGPA of 2.00
- Diploma: At least CPA 2.00
- Equivalent qualification
Estimated Fees
Application fees (non-refundable)
RM300
Tuition fees
RM93,000
Other miscellaneous fees
RM1,500
Discounts & scholarships
-RM500
Total payable amount
RM94,300
You save RM500 when you apply with EduAdvisor!
Other savings
Up to RM18,600
Scholarships
HELP University
Subang Bestari, Selangor
HELP x EduAdvisor Degree Study Award
Amount
Up to RM9,000 tuition fee waiver
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Chinese Independent School Student (UEC) Waiver
Amount
20% tuition fee waiver for first year
Study Level
Foundation, Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
20% tuition fee waiver for first year
Study Level
Foundation, Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
Up to RM15,000 tuition fee waiver for first year
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
Up to 50% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
20% tuition fee waiver for first year of study
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
20% tuition fee waiver for first year
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
HELP University Significance Awards 2026 - Bachelor's Degree
Amount
RM5,000 tuition fee waiver for first-year tuition fees
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
RM10,000 first-year tuition fee waiver
Study Level
Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Special HELP Significance Awards 2027 - Degree
Amount
RM10,000 first-year tuition fee waiver
Study Level
Bachelor's Degree