Purpose of Role
Families choose a school through the learning they see, the opportunities they understand, the people they meet, and the confidence they build at every touchpoint. This role makes our schools offer more visible and easier for families to understand.You will work across the campus to find the strongest proof of progress, shape a distinctive school voice, and turn real experiences into useful content.You will connect the website, social media, email, events, tours, displays, campaigns and community activity so they tell one consistent story.
Graphic design, photography and video are your core skills. You will combine them with editorial judgement, community awareness, brand care and performance insight to strengthen how local and international families see, experience and choose the school. This role owns the quality and consistency of school marketing activation, content, discoverability and tracked enquiry actions.
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences, and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
Description of School
At Tenby Schools Penang, part of the International Schools Partnership (ISP) - a global network of 120+ schools across 23 countries, we are proud to offer an international and future-ready learning environment. Our diverse campus hosts students from over 30 countries, providing them with a world-class education and access to amazing facilities, including our state-of-the-art STEAM block.
With nearly 60 years of pioneering experience in international education in Malaysia, Tenby Schools Penang has established a reputation for excellence in staff development and delivering high-quality teaching and learning. What sets us apart is our unique integration of a Private Malaysian School and an International School, fostering a truly unified and inclusive educational experience.
Located on the island of Penang, we are one of the leading schools in the region. If you're looking for a vibrant, progressive, and supportive school community, we encourage you to explore more about Tenby Schools Penang.
Visit our website at http://www.tenby.edu.my/penang and follow us on social media to stay updated.
ISP Malaysia
ISP Malaysia operates the Tenby Schools, Asia Pacific Schools and Straits International Schools where we are strategically located covering the Klang Valley, Perak, Penang and Johor within Malaysia. Our experience in education excellence helps us provide amazing learning experiences for students as young as 3 years up to 18 years old. Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while 5 of the schools also offer the Malaysian National Curriculum. While the national and international schools and classrooms are separated, facilities and non-curricular activities are shared between the schools. With over 8,500 students, we have a 60-year history in the country providing education to students and have gained a reputation for excellence and high standards in education.
Key benefits
A culture of engagement and trust, where staff contributions are recognised and valued.
A passionate and motivated team of professionals who put children at the heart of decision-making.
An embedded whole campus commitment to professional development and a commitment to serving others.
A peer network of like-minded teaching colleagues and support from non-academic staff.
Access to expertise, best practise sharing and learning opportunities across countries and cultures.
A commitment to employee well-being.
We also offer:
Competitive salary
Tuition fees discount for children of employees
Medical outpatient and insurance benefits
Personal Accident insurance coverage
Key Responsibilities
Keep the school's reasons to choose clear and current
Work with SLT and marketing and admissions team to maintain the school's core messages, tone of voice and proof bank so teams can explain the school consistently without relying on generic claims.
Work with the marketing manager to termly review how the school presents its offer across the campus and online, then recommend practical changes that improve clarity, confidence and distinction.
Turn parent questions, admissions insight and school priorities into clearer reasons to choose Tenby Schools.
Keep the school brand at the centre of local marketing while showing where International Schools Partnership (ISP) strengthens learning, confidence, opportunities and school improvement.
Bring learning, people and opportunities to life
Build close relationships with teachers, leaders, students, families and alumni so strong stories surface throughout the year
Interview our people and turn their experiences into accurate stories, testimonials, explainers, profiles and case studies with the right permissions.
Photograph and film lessons, projects, performances, sport, trips, events and community life with a clear story and audience in mind.
Create and edit strong visual content, short-form and longer video, social assets, emails, presentations, digital adverts, admissions materials and selected print collateral.
Adapt our story for use across the website, social media, email, Google Business Profile, campus displays, admissions follow-up and regional or Group channels without flattening the school's voice.
Maintain a well-labelled, accessible and consent-safe library of images, video, copy, templates, transcripts and proof that teams can reuse with confidence.
Contribute to a clear content calendar that plans photography, filming, design, website stories, social publishing and event coverage across each term.
Keep the website alive with voice, choice and opportunity
Own the quality and currency of school-managed website content in Pimcore within group-wide standards.
Keep the pages that shape family choice up to date, including Why choose Us, learning, programmes, languages, opportunities, pathways, outcomes, student life, admissions, FAQs and the school team.
Build a steady pipeline of website stories that show learner progress, Good Struggles, academic achievement, life competencies, multilingualism, international experiences and future pathways.
Use approved keyword research and briefs to create at least six new local, search-informed pieces each academic year, alongside regular news, event content and admissions-cycle updates.
Write clear headings, summaries, FAQs, metadata, internal links and image descriptions that help families and AI-powered search understand the school.
Check that every priority page offers useful proof and a clear next step through the approved HubSpot enquiry journey.
Connect the campus, events and family experience
Turn open days, tours, showcases, performances, competitions, fairs and community events into strong marketing moments before, during and after the event.
Create the messages and materials that help each event communicate a clear reason to choose, useful proof and an appropriate next action.
Strengthen the physical brand experience across reception areas, school displays, signage, admissions spaces, presentations and other high-value family touchpoints.
Work with Admissions so tours, follow-up content and campaign materials answer the questions families ask and reflect what they experience at school.
Help staff understand current campaigns and the school story so teachers and teams can explain the value confidently in their own conversations.
Build community trust and advocacy
Create useful internal and external visual assets that keep current families informed, involved and proud of the school community.
Support parent engagement, alumni activity and community partnerships with clear communications, content and promotion.
Keep Google Business Profile, social channels and key local listings accurate, current and active with strong images, events, posts and approved links – managed through a calendar process.
Support an agreed approach to reviews, testimonials and responses so credible community voices strengthen trust.
Identify local media, partner and community opportunities that can extend the reach of strong school stories and learner achievements.
Learn from performance and improve
Use existing dashboard and approved reports to monitor keyword visibility, search impressions, click-through rate, priority-page engagement and tracked enquiry actions.
Review family search behaviour, website use, event response, content performance and competitor activity. Use this evidence to improve content topics, formats, length and publishing frequency and identify new questions the website should answer.
Track whether priority messages, stories and opportunities appear consistently across the school's main touchpoints.
Report what worked, what families responded to and what the school should change next rather than relying on follower counts or isolated engagement figures.
Skills
Multi-format production. Your portfolio shows strong design, photography, video editing and written content.
Integrated school marketing. You can carry one clear message across campaigns, events, campus touchpoints, community activity and digital channels.
Website and discoverability. You have an understanding of CMS publishing, content SEO, local search, FAQs, internal links and an eagerness to learn the needs of AI-powered search.
Community activation. You can promote events, work with varied groups and turn school activity into stronger participation, reputation and advocacy.
Insight and improvement. You can read a dashboard and turn evidence into a clear content action.
Relationships and influence. You can interview students and families, earn teachers' trust and work confidently with school leaders and specialist teams.
Responsible judgement. You understand safeguarding, consent, privacy, copyright, accessibility, fact-checking and the risks of unreviewed AI content.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
The Tenby Schools Group
