Overview of the Position:
The Senior Executive, CRM is the primary owner for the day-to-day management, maintenance, and strategic optimization of the organization’s Salesforce ecosystem. This role acts as the bridge between Sales, Marketing, and Customer Service teams, ensuring that the platform functions as a unified engine for growth, data accuracy, and superior customer experience.
The role required to execute the below tasks and initiative:
1. Multi-Cloud Administration & Support
Manage daily operations for Salesforce Sales, Marketing, and Service Clouds, including user setup, role hierarchies, and complex permission sets.
Act as the first-level support lead, troubleshooting system-related queries and providing technical guidance to cross-functional users.
Maintain the health of the Service Cloud console, including case management settings and omni-channel routing.
2. Marketing Automation & Journey Management
Design, execute, and maintain automated marketing journeys within Marketing Cloud to support lead generation and customer retention.
Configure and optimize email templates, automation studio workflows, and data extensions.
Ensure the email open rate remain high with Einstein or any AI features available.
3. Service Excellence & Workflow Execution
Build and maintain Service Cloud features such as quick text, and knowledge base integration to improve agent productivity.
Configure advanced validation rules, approval processes, and Flow orchestrations to automate manual business processes.
Gather feedback from service agents to recommend practical UX improvements for the service console.
4. Advanced Reporting & Analytics
5. Data Governance & Integration
6. User Training & Adoption
Conduct system training sessions for new and existing users to ensure proper utilization.
Prepare user guides and documentation to support ongoing learning.
Gather user feedback and recommend practical improvements to enhance system effectiveness.
To be successful in this role, we are expecting the below:
Bachelor’s Degree in Business Analytics, Information Systems, Computer Science, Business Administration, or a related field.
Minimum 3–5 years of hands-on experience in CRM administration (preferably Salesforce).
Strong understanding of CRM processes, particularly in Sales, Marketing, and Customer Service functions.
Basic understanding of system integration concepts and collaboration with IT teams.
Strong analytical and problem-solving skills with attention to detail.
Good communication and interpersonal skills, with the ability to conduct user training sessions.
Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life-changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.