Key Responsibilities
Store Ownership & Optimization
Own the end-to-end performance of our Webstore websites, including conversion rate, AOV, and customer retention
Strategically optimize user journeys across homepage, PDP, cart, and checkout to improve CVR and reduce drop-off
Lead A/B testing and implement CRO best practices based on data insights
Revenue & Growth Strategy
Develop and execute the e-commerce growth roadmap, including promotional calendar, new product launches, bundling strategies, and loyalty initiatives
Collaborate with marketing, creative, and product teams to align on campaigns that drive traffic and revenue
Analyze performance across traffic sources (Meta, Google, CRM, Affiliates) and identify high-impact growth levers
Platform & Tech Stack Management
Manage the Webstore ecosystem, including 3rd-party apps and custom features (e.g., subscriptions, upsells, cross-sells, localization)
Lead platform enhancements in collaboration with developers and designers
Ensure smooth integrations across inventory, payments, analytics, fulfillment, and CRM
Analytics & Reporting
Set KPIs and report on site performance weekly and monthly, with actionable insights
Use tools like GA4, Shopify Analytics, and post-purchase surveys to drive decisions
Monitor site health, customer feedback, and drop-off points to identify areas for improvement
Who We’re Looking For
4–6 years of experience in e-commerce, with at least 2+ years managing Webstores end-to-end
Proven track record of growing online revenue and improving store performance
Strong grasp of DTC e-commerce metrics (CVR, AOV, LTV, CAC), user behavior, and digital marketing fundamentals
Data-driven and fluent in analytics platforms (Google Analytics, Shopify, Klaviyo, Hotjar, etc.)
Strategic mindset with the ability to zoom out on growth, yet hands-on enough to execute when needed
Experience working across functions — creative, logistics, marketing, and tech
Bonus: Experience in FMCG, health/wellness, or subscription-based e-commerce
Why Join Us?
Shape the e-commerce growth of two high-potential consumer brands with loyal customers and international expansion plans
Work in a fast-paced, high-ownership culture with room to experiment and lead
Flexible work environment and exposure to regional DTC strategy
Offspring offers award-winning, safe and sustainable all-natural essentials for modern, progressive parents. Our offerings include baby diapers, wet wipes, bath & skincare, as well as homecare essentials, all consciously made with parents and nature in mind. We see ourselves as the next generation of all-natural essentials for the next generation - not just our children either, but our way of life, our community and our earth as well. That’s why we don’t compromise on the quality, integrity and safety of our products. Our biggest test? If we wouldn’t use it on our children, we’ll NEVER let you use it on yours. Offspring, as a company, is driven by similar guiding principles as the products we make. We aim for the stars in delivering quality experience at every touchpoint, from product packaging and brand engagement, to customer service and order fulfilment. The Offspring family takes pride in consistently putting a smile on parent’s face, and Mother Nature’s too. If you share our values and beliefs in helping parents live a fulfilling parenthood, and preserving nature for the next generation, talk to us. We welcome eager hands, curious minds and caring hearts to help us in this mission to create a better future for the world’s offsprings.