Bachelor of Science in Business Analytics

University of Southampton Malaysia

Iskandar Puteri, Johor, Malaysia

Quick Facts


3 years


Full-time, On-campus



Tuition Fees


Course Structure

  • Introduction to Accounting and Finance
  • Introduction to Management
  • Introduction to Marketing
  • Analytics Implementation I: Spreadsheets and Databases
  • Business Analytics Programming I:
  • SAS Base Language
  • Predictive Analytics I: Regression and combinatorial techniques
  • Prescriptive Analytics I: Fundamentals of Management Sciences
  • Foundations of Business Analytics OR Management Analysis
  • Analytics Implementation II: Visualising Data for Effective Communication
  • Business Analytics Programming II: Algorithmic Thinking
  • Consulting: Context, Concepts and Practice
  • Predictive Analytics II: Business Forecasting
  • Prescriptive Analytics II: Simulation Business

Optional modules:

  • Digital Business Models
  • Financial Accounting 2
  • Financial Econometrics
  • Financial Management
  • Management Ethics
  • Research Methods in The Social Sciences Innovation, Technology and the Environment
  • Making Successful Decisions
  • Operations Management
  • Portfolio Theory and Financial Markets
  • Problem Structuring Methods
  • Analytics Implementation Ill: Knowledge Management, Methods and Ethics
  • Analytics in Action I
  • Analytics in Action II
  • Prescriptive Analytics Ill: Optimisation
  • Final Project

Optional modules:

  • Applied Regression Analysis
  • Marketing in the Digital Age
  • Technological Innovation
  • Corporate Social Responsibility and Sustainable Business
  • Managing High-Growth Businesses
  • Project Management
  • Risk Management
  • Strategic Operations Management

Entry Requirements

  • A-level: BBB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM
  • IB Diploma: Pass with 30 points overall, 15 at Higher Level, with Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM 
  • STPM: BBB excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM
  • UEC: BBBBB (Grade B4 and above only), with Mathematics (minimum grade 6/B) in GCSE/SPM/UEC 
  • Foundation Year: Foundation Year programmes from the other institutions will be considered on a case by case basis
  • IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent

Estimated Fees

Application fees (non-refundable)


Tuition fees


Discounts & scholarships


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Total payable amount


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