Diploma in Advertising

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Setapak, Kuala Lumpur, Malaysia

Quick Facts

Duration

2 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM20,000

Course Structure

Overview

Introduction to Information Technology
Introduction to Mass Communication
Design Fundamentals
Introduction to Electronic Publishing
Mass Media and Society
Chinese Writing for the Mass Media OR Music Appreciation
Consumer Behaviour
Introduction to Advertising
Malaysia: Cultural & Religious Practices
Basic Photography
Design for Print
Advertising Copywriting
Multimedia for Advertising
Effects of Advertising
Communication Law
Advertising Creative Campaign
Media Planning
Measurement of Advertising Effectiveness
Industrial Attachment
Translation: BM, English & Chinese OR Translation: BM & English
Marketing

Entry Requirements

Entry Requirements

SPM: 3 Credits in the relevant subjects

O Level: 3 Grade C in the relevant subjects

UEC: 3 Grade B in the relevant subjects

Certificate:
- Relevant certificate accredited by MQA OR
- Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subjects: SPM Credit/O Level Grade C/UEC Grade B in English Language

Note:
- SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
- Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
- Equivalent qualifications/qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

Estimated Fees

Application fees (non-refundable)

RM60

RM0

Tuition fees

RM20,000

Total payable amount

RM20,000

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