Diploma in Advertising
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
2 years
Mode
Full-time, On-campus
Intake
Jun, Nov
Tuition Fees
RM20,000
Course Highlights
- This programme encompasses the basic knowledge and practical skills of advertising, media and communication
- Gain a greater depth of knowledge and practical skills in terms of management and persuasive communication, as you prepare to join a competitive and dynamic industry
- Upon graduation, you can proceed to Year 2 of the Bachelor of Communication (Honours) in Advertising programme or apply for admission into other relevant bachelor's degrees at TAR UMT or other universities on credit transfer
- Over 35,000 students in 6 campuses across Malaysia
Entry Requirements
- SPM: 3 Credits in the relevant subjects
- O Level: 3 Grade C in the relevant subjects
- UEC: 3 Grade B in the relevant subjects
- Certificate:
- Relevant certificate accredited by MQA OR
- relevant Skilled/Technical/Vocational Certificate accredited by MQA or recognised by the Malaysian Government
Compulsory subject:
- SPM, O Level and UEC must include SPM Credit/O Level Grade C/UEC Grade B in English Language#
- # Grade B and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM/Grade D or Grade E (Pass) in O Level/Grade C in UEC in the required English Language subject
Notes:
- a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from the year 2013 onwards must also have at least a pass in Sejarah.
- b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Diploma.
- c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
- d) Subject to the Ministry of Higher Education’s latest requirements.
Course Structure
- Introduction to Information Technology
- Introduction to Mass Communication
- Design Fundamentals
- Introduction to Advertising
- Integrity and Anti Corruption
- Design for Print
- Malaysia: Cultural & Religious Practices
- Introduction to Electronic Publishing
- Mass Media and Society
- Consumer Behaviour
- Basic Photography
- Chinese Writing for The Mass Media OR Music Appreciation
- Advertising Copywriting
- Multimedia for Advertising
- Effects of Advertising
- Media Planning
- Communication Law
- Industrial Attachment
- Advertising Creative Campaign
- Measurement of Advertising Effectiveness
- Translation: BM,English & Chinese OR Translation: BM & English
- Marketing
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
- English for Tertiary Studies
- Penghayatan Etika dan Peradaban
- Integrity and Anti-Corruption
- Academic English
- Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A*
- Professional English
- *Co-curricular
Notes:
- *Bahasa Kebangsaan A is compulsory for students without Credit in Bahasa Malaysia at SPM level.
- *Compulsory Co-Curricular Course is taken in the semesters.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM20,000
Total payable amount
RM20,000
Scholarships
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Kuala Lumpur Main Campus, Kuala Lumpur
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Kuala Lumpur Main Campus, Kuala Lumpur
Amount
Up to 100% tuition fee waiver
Study Level
Diploma, Bachelor's Degree