Diploma in Advertising

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Setapak, Kuala Lumpur, Malaysia

Quick Facts

Duration

2 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM20,000

Course Structure

  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Advertising
  • Integrity and Anti Corruption 
  • Design for Print 
  • Malaysia: Cultural & Religious Practices
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Consumer Behaviour
  • Basic Photography
  • Chinese Writing for The Mass Media OR Music Appreciation
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Media Planning
  • Communication Law
  • Industrial Attachment
  • Advertising Creative Campaign 
  • Measurement of Advertising Effectiveness
  • Translation: BM,English & Chinese OR Translation: BM & English
  • Marketing

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English for Tertiary Studies
  • Penghayatan Etika dan Peradaban
  • Integrity and Anti-Corruption
  • Academic English
  • Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A*
  • Professional English
  • *Co-curricular

Notes:

  • *Bahasa Kebangsaan A is compulsory for students without Credit in Bahasa Malaysia at SPM level.
  • *Compulsory Co-Curricular Course is taken in the semesters.

Entry Requirements

  • SPM: 3 Credits in the relevant subjects
  • O Level: 3 Grade C in the relevant subjects
  • UEC: 3 Grade B in the relevant subjects
  • Certificate:
    • Relevant certificate accredited by MQA OR
    • Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subject:

  • SPM, O Level and UEC must include SPM Credit/O Level Grade C/UEC Grade B in English Language.

Notes:

  • a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from the year 2013 onwards must also have at least a pass in Sejarah.
  • b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Diploma.
  • c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
  • d) Subject to the Ministry of Higher Education’s latest requirements.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM20,000

Total payable amount

RM20,000

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