Bachelor of Communication (Honours) in Advertising
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jun, Nov
Tuition Fees
RM37,800
Course Structure
- Introduction to Mass Communication
- Fundamentals of Advertising
- Design Fundamentals
- Advertising & Society
- Fundamentals of Photography
- Media Planning for Advertising
- Basic Copywriting
- Consumer Behaviour and Culture
- Communication Theories
- Communication Research Methods
- Advanced Copywriting
- Advanced Photography
- TVC Production
- Theories of Advertising
- Digital Marketing/Web Design for Advertising
- Visual Communication
- Statistical Analysis for Communication
- Translation and Advertising
- Advertising Industrial Attachment
- Creative Strategy for Advertising
- Codes and Practices of Advertising
- Multimedia Production for Advertising
- Advertising and New Media/Art Direction for Advertising
- Advertising Project I
- Advertising Project II
- Accounts Management for Advertising/International Advertising
Entry Requirements
- STPM:
- Minimum Grade C in 2 relevant subjects AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- A Level:
- Minimum Grade D in 2 relevant subjects AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- UEC:
- Grade B in 5 relevant subjects AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- Other Institution of Higher Learning (IHL):
- Relevant Foundation/Diploma accredited by MQA AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- TAR UMT:
- Foundation in Science (Track C) AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language OR
- Relevant Diploma AND
- SPM Credit/O Level Grade C/UEC Grade B in English Language
- Note:
- Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
- TAR UMT/TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
- Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Estimated Fees
Application fees (non-refundable)
RM60
RM0
Tuition fees
RM37,800
Total payable amount
RM37,800
You save
RM60
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