Bachelor of Communication (Honours) in Advertising

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Setapak, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM37,800

Course Structure

  • Introduction to Mass Communication
  • Fundamentals of Advertising
  • Design Fundamentals
  • Advertising & Society
  • Fundamentals of Photography
  • Media Planning for Advertising
  • Basic Copywriting
  • Consumer Behaviour and Culture
  • Communication Theories
  • Communication Research Methods
  • Advanced Copywriting
  • Advanced Photography
  • TVC Production
  • Theories of Advertising
  • Digital Marketing/Web Design for Advertising
  • Visual Communication
  • Statistical Analysis for Communication
  • Translation and Advertising
  • Advertising Industrial Attachment
  • Creative Strategy for Advertising
  • Codes and Practices of Advertising
  • Multimedia Production for Advertising
  • Advertising and New Media/Art Direction for Advertising
  • Advertising Project I
  • Advertising Project II
  • Accounts Management for Advertising/International Advertising

Entry Requirements

  • STPM: Grade C in 2 relevant subjects
  • A Level: Grade D in 2 relevant subjects
  • UEC: Grade B in 5 relevant subjects
  • TAR UMT: Foundation in Arts (Track C) OR Relevant Diploma
  • Other IHL: Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

  • STPM, A Level, UEC, TAR UMT and Other IHL qualifications must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

  • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
  • TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  • Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  • Subject to the Ministry of Higher Education latest requirements.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM37,800

Total payable amount

RM37,800

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