Bachelor of Communication (Honours) in Advertising

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Setapak, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM37,800

Course Highlights

  • Gain the basic knowledge and practical skills of advertising, media and communication, and develop a critical understanding and appreciation of the advertising profession
  • This programme aims to offer you a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing you to join a competitive and dynamic industry
  • Over 35,000 students in 6 campuses across Malaysia
  • Professionally driven, industry-relevant and entrepreneurship-focus programmes

Entry Requirements

  • STPM: Grade C in 2 relevant subjects
  • A Level: Grade D in 2 relevant subjects
  • UEC: Grade B in 5 relevant subjects
  • TAR UMT: Foundation in Arts (Track C) or Relevant Diploma
  • Other IHL: Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

  • STPM, A Level, UEC, TAR UMT and Other IHL qualifications must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language#
  • # Grade B and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM/Grade D or Grade E (Pass) in O Level/Grade C in UEC in the required English Language subject.

Notes:

  • a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Bachelor Degree.
  • b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  • c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
  • d) Subject to the Ministry of Higher Education’s latest requirements.

Course Structure

  • Introduction to Mass Communication 
  • Fundamentals of Advertising
  • Design Fundamentals 
  • Advertising & Society 
  • Fundamentals of Photography 
  • Media Planning for Advertising 
  • Basic Copywriting
  • Consumer Behaviour and Culture 
  • Communication Theories 
  • Communication Research Methods 
  • Advanced Copywriting 
  • Advanced Photography 
  • TVC Production 
  • Theories of Advertising 
  • Digital Marketing / Web Design for Advertising  
  • Visual Communication 
  • Statistical Analysis for Communication 
  • Translation and Advertising 
  • Advertising Industrial Attachment 
  • Creative Strategy for Advertising 
  • Codes and Practices of Advertising 
  • Multimedia Production for Advertising 
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I 
  • Advertising Project II 
  • Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • Bahasa Kebangsaan A
  • English for Tertiary Studies
  • Academic English
  • English for Career Preparation
  • Tamadun Islam dan Asia
  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban
  • Integrity and Anti-Corruption
  • Service Learning
  • Co-curricular 

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM37,800

Total payable amount

RM37,800

Scholarships

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Kuala Lumpur Main Campus, Kuala Lumpur

TAR UMT Merit Scholarship

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Diploma, Bachelor's Degree

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Kuala Lumpur Main Campus, Kuala Lumpur

TAR UMT Sports Scholarship

Amount

Up to 100% tuition fee waiver

Study Level

Diploma, Bachelor's Degree

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