Bachelor of Communication (Honours) in Advertising
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jun, Nov
Tuition Fees
RM37,800
Course Structure
- Introduction to Mass Communication
- Fundamentals of Advertising
- Design Fundamentals
- Advertising & Society
- Fundamentals of Photography
- Media Planning for Advertising
- Basic Copywriting
- Consumer Behaviour and Culture
- Communication Theories
- Communication Research Methods
- Advanced Copywriting
- Advanced Photography
- TVC Production
- Theories of Advertising
- Digital Marketing / Web Design for Advertising
- Visual Communication
- Statistical Analysis for Communication
- Translation and Advertising
- Advertising Industrial Attachment
- Creative Strategy for Advertising
- Codes and Practices of Advertising
- Multimedia Production for Advertising
- Advertising and New Media / Art Direction for Advertising
- Advertising Project I
- Advertising Project II
- Accounts Management for Advertising / International Advertising
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
- Bahasa Kebangsaan A
- English for Tertiary Studies
- Academic English
- English for Career Preparation
- Tamadun Islam dan Asia
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban
- Integrity and Anti-Corruption
- Service Learning
- Co-curricular
Entry Requirements
- STPM: Grade C in 2 relevant subjects
- A Level: Grade D in 2 relevant subjects
- UEC: Grade B in 5 relevant subjects
- Other IHL: Relevant Foundation/ Diploma accredited by MQA
- TAR UMT: Foundation in Arts (Track C) OR Relevant Diploma
Compulsory subject:
- STPM, A Level, UEC, TAR UMT and Other IHL qualifications must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language.
Note:
- a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Bachelor Degree.
- b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
- c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
- d) Subject to the Ministry of Higher Education’s latest requirements.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM37,800
Total payable amount
RM37,800