Course Structure

Core (7 modules)

Research Project (2 Modules)

Activities: Industry Exposure

Assessments

Students are required to achieve a minimum CGPA of 3.0 as part of the graduation requirement by the Malaysian Qualifications Agency (MQA).

Notes:

Students are expected to complete 10 modules (7 core modules including 2 project modules and 1 electives) which will equal to 40 credits.
Students are allowed to enrol for a maximum of 20 credits in the long semester and a maximum of 10 credits in the short semester. However, a student must complete a minimum study period of one year for this programme.

You will need to choose ONE (1) elective from a list of modules which reflect contemporary trends in business:
- Social Commerce and Digital Marketing
- Marketing Management

Entry Requirements

Fulfilling one of the requirements listed below:

A Bachelor's degree in the field or related fields with a CGPA equal or above 2.50, recognised by the Malaysian or National Government; OR
A Bachelor's degree in the field or related fields with a CGPA equal or below 2.50 but above 2.00, recognised by the Malaysian Government or National Government, AND a minimum 5 years related work experience; OR
Accreditation of Prior Experiential Learning (APEL) as approved by MoHE; OR
Postgraduate Diploma Level 7 in same field recognised by the Malaysian Government, with credit transfer; OR
Any other equivalent qualification recognised by the Malaysian Government.

The following criteria shall apply for working adults applying for Accreditation of Prior Experiential Learning (APEL):
- All applicants are subjected to appropriate APEL assessments conducted by the Malaysian Qualifications Agency (MQA)
- The APEL provision is only to be applied to Malaysian nationalities

Students without a qualification in the related fields or relevant working experience requires to undergo and pass a bridging module.
Students without a qualification in the related field but with relevant working experience requires to fulfil the following conditions:
- CGPA above 2.50 must have at least one (1) year of relevant working experience; or
- CGPA 2.00 to 2.50 must have at least five (5) years of relevant working experience;
In addition, students will need to undergo a rigorous internal assessment.