Bachelor of Mass Communication (Honours) in Advertising and Brand Management

Taylor's University

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Apr, Sep

Tuition Fees

RM120,000

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Course Highlights

Ranked #166 in the world for Social Sciences and Management (QS World University Rankings by Subject 2026)
Explore communication theories via workshops and real projects with real clients
Work with multinational and international companies across various industries during your industry placement
Option to transfer overseas to established universities in the UK and Australia

Course Structure

Year 1

Primary Major: Common Core

Year 2

Primary Major: Common Core

Year 3

Primary Major: Common Core

Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship

Overview

University Core: MPU

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action (EI)
Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption) KIAR
Social Innovation Project

Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

Electives

Flexible Education

You will need to choose one of the packages below

1. Free Electives: Select any five (5) of the Free Electives offered by Taylor's University.

2. Minor: Select one of the Minor packages offered by Taylor's University

3. Second Major: Select one of the Major packages offered by Taylor's University

Note: The free electives, minors and majors offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Entry Requirements

Taylor's Foundation/Diploma: Pass with min. CGPA 2.00
Taylor's Foundation in Arts (FIA): Pass with min. CGPA 2.00
Taylor's Diploma in Communication (DICM): Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM): CC
Unified Examination Certificate (UEC):
- Pass with min. 5Bs including English
- Students without a Grade B in UEC English may be admitted if the student has a credit in English at SPM or equivalent
A Level: Min. DD (2 subjects)
AUSMAT (SACEi): Min. ATAR 55
Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
International Baccalaureate (IB): Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY): Overall 50%
Other Qualifications:
- Pass Foundation/Pre-University from any other institution recognised by MOHE with min CGPA 2.0; OR
- Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0; OR
- Pass Diploma in Media and Communication or its equivalent (Pre-requisite of credit in English at SPM level or equivalent is not required)
- Pass Matriculation from an institution recognised by MOHE; OR
- Any other equivalent qualification recognised by the Malaysian Government.
- Application via APEL A is allowed under specific requirements.

Prerequisites

SPM/O Level with Pre U/Foundation: SPM/O Level or equivalent with 5 credits including English for entry with pre-university/foundation qualification (Except for UEC).
SPM/O Level with Diploma: Pass SPM/O Level or equivalent with 3 credits including English for entry with Diploma qualification.

Note:

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

English Requirements

Local Students

IELTS, TOEFL, MUET, UEC English: Pass English
Taylor's EET: Overall score 5.0
Taylor's IEN: Level 2 - Grade C
Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

International Students