Diploma in Digital Marketing

SEGi College Penang

George Town, Pulau Pinang, Malaysia

Quick Facts

Duration

2 years

Mode

Full-time, On-campus

Intake

Jan, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, Dec

Tuition Fees

RM32,040

Course Structure

  • Introduction to Business
  • Introduction to Digital Marketing
  • Principles of Marketing
  • Academic English
  • Principles of Management
  • Consumer Behaviour
  • Introduction to Advertising
  • Business and Company Law
  • Principles of Economics
  • Financial Accounting
  • Social Media Marketing
  • Falsafah dan Isu Semasa/Penghayatan Etika dan Peradaban (Local students)
  • Bahasa Melayu Komunikasi 1 (International students)
  • Growth Mindset/Bahasa Kebangsaan A*

*For Malaysian students who do not have a credit in SPM BM

  • Business Data Analytic
  • Digital and Service Marketing
  • Web Designing
  • Search Engine Optimisation
  • Digital Personal Selling
  • Introduction to Finance
  • Marketing Management
  • Ethical Issues in Marketing
  • Integrated Marketing Communication
  • Technopreneurship
  • Digital Marketing Research
  • International Marketing
  • Co-curriculum Management
  • Industrial Revolution 4.0 in Malaysia

Entry Requirements

  • SPM/O Level or equivalent: 3 credits
  • UEC: 3 credits
  • Related SKM Level 3
  • Related Certificate or equivalent
  • MQA-APEL T4
  • IELTS: Band 5.5
  • TOEFL iBT: 42
  • Cambridge English: 154
  • Pearson Test: 47
  • Linguaskill Cambridge: 154 - 161
  • MUET: Band 2
  • *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.

Estimated Fees

Application fees (non-refundable)

RM200

Tuition fees

RM32,040

Other miscellaneous fees

RM2,600

Discounts & scholarships

-RM1,300

  • Exclusive
  • Waiver

Total payable amount

RM33,540

You save RM1,300 when you apply with EduAdvisor!

Other savings

Up to RM4,806

  • Grant
  • Scholarship

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