BBA (Hons) Digital Business

Universiti Malaya-Wales (UM-Wales)

Jalan Tun Ismail, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jul, Sep

Tuition Fees

RM44,680

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Course Highlights

Be expoused to areas important in a digital business, including digital marketing, big data, enterprise transformation, cybersecurity and many more
Learn strategic business knowledge with practical digital skills, which are crucial for future employment and entrepreneurship
This course is designed with industry input to ensure the syllabus is robust and relevant to today’s business needs

Course Structure

Year 1

Bahasa Kebangsaan A
Sustainability and Innovation
Introduction to Entrepreneurship
Principles of Management
Principles of Marketing
Business Communication
Introductory Business Statistics
Legal Environment of Business (Malaysian Environment)
Digital Business
Penghayatan Etika dan Peradaban
Communicative Malay 2
Principles of Accounting
Fundamentals of Finance
Microeconomics
Management Information System
Organisational Behaviour

Year 3

Strategic Management
Technopreneurship
Business Incubation
Digital Marketing
Product and Innovation Management
Big Data in Business
Business Project
Corporate Social Responsibility and Ethics
Digital Leadership
Digital Commerce
Enterprise Digital Transformation
Financial Technology (Fintech)
Technology Management

Entry Requirements

STPM or equivalent: Grade C (GPA 2.00) in any two (2) subjects, AND passes in Mathematics and English at SPM level or equivalent
STAM: Grade of Jayyid, AND passes in Mathematics and English at SPM level or equivalent
Diploma/Advanced Diploma: CGPA 2.00 out of 4.00; OR
A Diploma Kemahiran Malaysia (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM): CGPA 2.50 out of 4.00 AND subjected to Bridging programme; OR
DKM/DLKM/DVM: CGPA 2.00 out of 4.00 with 2 years of relevant working experience AND subjected to Bridging programme; OR
Matriculation/Foundation: CGPA 2.00 out of 4.00
UEC: Grade B in five (5) subjects and passes in Mathematics and English
A Level: Pass with Grade D in two subjects
AUSMAT: ATAR 65
IB: 24 points across six subjects
Other qualifications recognised as equivalent

Notes: The credit requirement at SPM level can be waived should the grades obtained at the STPM/STAM level are equivalent/higher Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK

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