#WhyNot? Break Boundaries: HELP University’s New Campaign Is Shaping the Future of Education

HELP University’s newly launched campaign ‘#WhyNot?’ is all about inspiring individuals to question norms, think creatively and explore new avenues in their learning journey.

Published 19 Apr 2024


Education is not just about learning facts and figures — it's about challenging norms, embracing new possibilities and striving for greatness. HELP University recently launched its bold and innovative Brand Campaign #WhyNot? on 2 April 2024, marking a significant step towards redefining how individuals learn, grow and thrive in today's dynamic world.

The #WhyNot? Brand Campaign aims to break boundaries and inspire individuals to question norms, think creatively and explore new avenues in their learning journey. The campaign encourages curiosity, resilience and openness to new ideas.

During the event launch, HELP University's Co-Founders, Datuk Dr Paul Chan and Datin Chan-Low Kam Yoke, shared their inspiring story of founding the institution in 1986 through a personal and captivating video. Their journey is a testament to the perseverance and commitment to providing accessible and quality education that has changed many lives.

Vice Chancellor Professor Dr Andy Liew Teik Kooi outlined the four brand pillars and eight graduate attributes that form the foundation of HELP University's educational philosophy.


“The #WhyNot? Campaign is built upon four brand pillars, each designed to revolutionise the educational experience at HELP. We believe that each person wants to go through a transformational experience so that they will become successful and be able to live a life of significance. How we create the transformation of the person is through the four brand pillars which are: Academic Excellence, Life and Career Preparation, Vibrant Student Life, and Wellness and Community.” he said. 

Professor Dr Andy Liew also added that the eight graduate attributes which were digital agility, social intelligence, strategic communication, mental agility, environmental and global literacy, moral courage, resilience and wellness, and clarity of purpose will equip graduates with the necessary skills and mindset to thrive in an ever-evolving professional landscape.

In addition, Dr Goh Chee Leong, Chief Executive Officer of HELP Tertiary also announced that there will be 380 #WhyNot? Study Awards worth up to RM5,000,000 from now until December 2024. These awards will be granted to students who wish to pursue their studies at HELP University and engage in industry-linked projects such as Cyber Security, Wealth Creation, National Unity, Mental Wellbeing, Environmental Sustainability, and Education for All – Lifelong Learning. 


The #WhyNot? Brand Campaign also celebrated the achievements of notable alumni who embody the spirit of the campaign by challenging norms and achieving remarkable success in their respective fields. The event saw Venon Tian, COO of ZUS Coffee; Jochebed Isaacs, Director of Early Autism Project Malaysia and Founder of The Hope Project; Aaron Sarma, an entrepreneur, venture capitalist and green pioneer; and Doris Wong, Managing Director of Energem Corp whom all served as inspiring role models for current students.

Hosted by HELP’s alumni, famous TV host and actress, Che Puan Sarimah Ibrahim, guests were treated to a dynamic dance performance by students of the dance club. Moreover, the event also introduced HELP's new AI Persona, Hannah, who will soon interact with prospective students on the website, providing them with valuable information and support.

Overall, HELP University's #WhyNot? Brand Campaign signifies a bold step towards transforming the landscape of education. By challenging norms, breaking boundaries and inspiring individuals to embrace new possibilities, HELP University continues to uphold its commitment to providing quality education that empowers individuals to thrive in a rapidly evolving world. 

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    Nina Fazil

    Nina Fazil

    A work in progress — has been for the past 24 years.