Bachelor of Digital Business (Honours) (Part-time Online)

Wawasan Open University (WOU)

George Town, Pulau Pinang, Malaysia

Quick Facts

Duration

4 years

Mode

Part-time, Online

Intake

Jan, May, Sep

Tuition Fees

RM45,890

Course Structure

Common Core Courses

  • Principles and Practice of Management
  • Basic Accounting
  • Human Resource Management
  • Introduction to Financial Management
  • Operations Management
  • Principles of Marketing
  • Principles of Economics
  • Business Law
  • Business Communication Skills
  • Introduction to International Business
  • Strategic Management
  • Business Ethics
  • Organisational Behaviour
  • Entrepreneurial Development

Discipline Core Courses

  • Introductions to Logistics and Supply Chain Management
  • Business Analytics
  • Digital Commerce Foundations
  • Enterprise Digital Transformation
  • Digital Sales and Marketing
  • Digital Marketing Fundamentals
  • Global Virtual Teams
  • Creativity & Problem Solving
  • Solutions Marketing and Sales
  • Agile Management
  • Digital Business Project
  • Marketing & CRM Applications
  • Digital Business Venture
  • Google Analytics and Business Transformation
  • Website Development
  • Social Media Marketing
  • Digital Content Creation
  • Search Engine Optimization
  • Business Application and Implementation
  • Information Security
  • Data and AI Essentials
  • Omni-marketing Campaign

MPU Courses

  • Penghayatan Etika dan Peradaban OR Bahasa Melayu Komunikasi 2 (for international students)
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A (for students without SPM credit in BM) OR Decision Making Skills (for students with SPM credit in BM and foreign students)
  • Integriti dan Anti Rasuah (for all students who have not completed KIAR at the cert/ diploma level) OR Co-curriculum (for all students who have completed KIAR at the cert/ diploma level)

Entry Requirements

  • STPM: A pass with at least Grade C (GP 2.0) in any TWO subjects*; OR
  • STAM: A pass with at least Grade Jayyid*; OR
  • Matriculation or Foundation: At least CGPA of 2.00; OR
  • A-Level: At least Grade D in any TWO subjects*; OR
  • Diploma (Level 4, MQF): At least CGPA of 2.00; OR
  • Advanced Diploma (Level 5, MQF): At least CGPA of 2.00; OR
  • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): subjected to HEP Senate / Academic Board’s approval; OR
  • Diploma Lanjutan Kemahiran Malaysia (DLKM): subjected to HEP Senate / Academic Board’s approval
  • Other equivalent qualifications recognised by the Malaysian Government.

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM45,890

Other miscellaneous fees

RM4,400

Total payable amount

RM50,790

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