Bachelor of Digital Business (Honours) (Part-time Online)
Wawasan Open University (WOU)
George Town, Pulau Pinang, Malaysia
Quick Facts
Duration
4 years
Mode
Part-time, Online
Intake
Jan, May, Sep
Tuition Fees
RM45,890
Course Structure
Common Core Courses
- Principles and Practice of Management
- Basic Accounting
- Human Resource Management
- Introduction to Financial Management
- Operations Management
- Principles of Marketing
- Principles of Economics
- Business Law
- Business Communication Skills
- Introduction to International Business
- Strategic Management
- Business Ethics
- Organisational Behaviour
- Entrepreneurial Development
Discipline Core Courses
- Introductions to Logistics and Supply Chain Management
- Business Analytics
- Digital Commerce Foundations
- Enterprise Digital Transformation
- Digital Sales and Marketing
- Digital Marketing Fundamentals
- Global Virtual Teams
- Creativity & Problem Solving
- Solutions Marketing and Sales
- Agile Management
- Digital Business Project
- Marketing & CRM Applications
- Digital Business Venture
- Google Analytics and Business Transformation
- Website Development
- Social Media Marketing
- Digital Content Creation
- Search Engine Optimization
- Business Application and Implementation
- Information Security
- Data and AI Essentials
- Omni-marketing Campaign
MPU Courses
- Penghayatan Etika dan Peradaban OR Bahasa Melayu Komunikasi 2 (for international students)
- Philosophy and Current Issues
- Bahasa Kebangsaan A (for students without SPM credit in BM) OR Decision Making Skills (for students with SPM credit in BM and foreign students)
- Integriti dan Anti Rasuah (for all students who have not completed KIAR at the cert/ diploma level) OR Co-curriculum (for all students who have completed KIAR at the cert/ diploma level)
Entry Requirements
- STPM: A pass with at least Grade C (GP 2.0) in any TWO subjects*; OR
- STAM: A pass with at least Grade Jayyid*; OR
- Matriculation or Foundation: At least CGPA of 2.00; OR
- A-Level: At least Grade D in any TWO subjects*; OR
- Diploma (Level 4, MQF): At least CGPA of 2.00; OR
- Advanced Diploma (Level 5, MQF): At least CGPA of 2.00; OR
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): subjected to HEP Senate / Academic Board’s approval; OR
- Diploma Lanjutan Kemahiran Malaysia (DLKM): subjected to HEP Senate / Academic Board’s approval
- Other equivalent qualifications recognised by the Malaysian Government.
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM45,890
Other miscellaneous fees
RM4,400
Total payable amount
RM50,790