Bachelor of Business (Hons) in Marketing

University of Technology Sarawak

Sibu, Sarawak, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Sep

Tuition Fees

RM24,470

Course Structure

Semester 1:

  • Principles of Management
  • Principles of Marketing
  • Principles of Accounting
  • Human Resource Management
  • Business Communication
  • Business Economics (Micro & Macro)
  • Co-curriculum

Semester 2:

  • Organizational Behaviour
  • Consumer Behaviour
  • E-Commerce
  • Principle of Finance
  • Applied Statistics
  • Supervisory Skills
  • Business Law

Semester 3:

  • Entrepreneurship Skills
  • Hubungan Etnik (LS)/B.Melayu Komunikasi (IS)
  • Malaysia Economy Communication in the Workplace

Semester 1:

  • Information Marketing
  • Sales Management
  • Social Marketing
  • Strategic Marketing Management
  • Marketing Research
  • Elective 1

Semester 2:

  • Managing Cultural Diversity
  • Integrated Marketing Communications
  • Business Ethics
  • Public Relations
  • Final Year Project 1
  • Elective 2

Semester 3:

  • TITAS (LS)/Pengajian Malaysia (IS)
  • Green Technology
  • Professional English: Essential Communication Skills
  • Creativity and Innovation

Semester 1:

  • Brand Management
  • International Marketing
  • Retailing
  • Final Year Project 2
  • Elective 3
  • Elective 4

Semester 2:

  • Industrial Training & Reporting
  • Product Management
  • International Business
  • Services Marketing
  • Social Media Marketing
  • Leadership
  • Occupational Safety and Health Management Systems

Entry Requirements

  • Pass STPM with minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level or equivalent; or
  • Pass STAM with a minimum Grade of Jayyid and a pass in Mathematics and English at SPM level; or
  • Any qualifications equivalent to Diploma or Advanced Diploma (MQF, Level 4 or 5); or
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00; or
  • Pass in UEC with five (5) Grade B's; or
  • Other equivalent qualifications recognized by the Malaysian Government

Estimated Fees

Application fees (non-refundable)

RM100

Tuition fees

RM24,470

Other miscellaneous fees

RM1,000

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM25,270

You save RM300 when you apply with EduAdvisor!

Other savings

Up to RM14,682

  • Bursary

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