Bachelor of Business (Hons) in Marketing

University of Technology Sarawak

Sibu, Sarawak, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Sep

Tuition Fees

RM24,470

Course Structure

Semester 1:

  • Principles of Management
  • Principles of Marketing
  • Principles of Accounting
  • Human Resource Management
  • Business Communication
  • Business Economics (Micro & Macro)
  • Co-curriculum

Semester 2:

  • Organizational Behaviour
  • Consumer Behaviour
  • E-Commerce
  • Principle of Finance
  • Applied Statistics
  • Supervisory Skills
  • Business Law

Semester 3:

  • Entrepreneurship Skills
  • Hubungan Etnik (LS)/B.Melayu Komunikasi (IS)
  • Malaysia Economy Communication in the Workplace

Semester 1:

  • Information Marketing
  • Sales Management
  • Social Marketing
  • Strategic Marketing Management
  • Marketing Research
  • Elective 1

Semester 2:

  • Managing Cultural Diversity
  • Integrated Marketing Communications
  • Business Ethics
  • Public Relations
  • Final Year Project 1
  • Elective 2

Semester 3:

  • TITAS (LS)/Pengajian Malaysia (IS)
  • Green Technology
  • Professional English: Essential Communication Skills
  • Creativity and Innovation

Semester 1:

  • Brand Management
  • International Marketing
  • Retailing
  • Final Year Project 2
  • Elective 3
  • Elective 4

Semester 2:

  • Industrial Training & Reporting
  • Product Management
  • International Business
  • Services Marketing
  • Social Media Marketing
  • Leadership
  • Occupational Safety and Health Management Systems

Entry Requirements

  • STPM: Pass or Grade C in 2 subjects and Pass in Mathematics and English at SPM level
  • GCE/STAM: A-level 2D or CGPA 2.00
  • UEC: 5B's
  • Matriculation/Foundation/Diploma: CGPA 2.00
  • DVM/DLKM/DKM:
    • For students results with CGPA 2.50 or above, can direct to degree programme
    • For students result between CGPA 2.0 to CGPA 2.49, are required to have 2 years working experience in the related field

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM24,470

Other miscellaneous fees

RM1,100

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM25,270

You save RM300 when you apply with EduAdvisor!

Other savings

Up to RM14,682

  • Bursary

Scholarships

University of Technology Sarawak

Sibu, Sarawak

UTS Bursary Scheme for Undergraduate & Postgraduate Program (for Sarawakian students)

Amount

50% tuition fee waiver

Study Level

Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research

University of Technology Sarawak

Sibu, Sarawak

UTS Bursary Scheme BP40 for Sarawakian (Non-Bumiputera)

Amount

Up to 80% tuition fee waiver

Study Level

Bachelor's Degree

University of Technology Sarawak

Sibu, Sarawak

UTS Bursary Scheme for Partial Board Of Director's (PBOD for Non Sarawakian Students)

Amount

Up to RM1,750 tuition fee waiver per semester

Study Level

Bachelor's Degree

University of Technology Sarawak

Sibu, Sarawak

UTS Bursary Scheme BP40 for Sarawakian (Bumiputera)

Amount

Up to 80% tuition fee waiver

Study Level

Bachelor's Degree

University of Technology Sarawak

Sibu, Sarawak

Yayasan Toh Li Hua Sponsorship

Amount

Up to RM3,000 per semester

Study Level

Foundation, Bachelor's Degree

University of Technology Sarawak

Sibu, Sarawak

Yayasan Farley

Amount

Tuition fee waiver

Study Level

Foundation, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research

University of Technology Sarawak

Sibu, Sarawak

UTS Bursary Scheme for Non-Sarawakian & International Student

Amount

Up to 30% tuition fee waiver

Study Level

Bachelor's Degree

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