Bachelor of Science in Marketing

University of Southampton Malaysia

Iskandar Puteri, Johor, Malaysia

Quick Facts


3 years


Full-time, On-campus



Tuition Fees


Course Highlights

  • Gain in-depth understanding of advanced marketing concepts
  • Option to focus on entrepreneurship in Year 2 and Year 3 with modules such as Entrepreneurship Management and New Venture Development
  • Ranked #80 in the QS World University Rankings 2025, making it the top UK university in Malaysia
  • Inter-campus transfer options available to the UK campus

Course Structure

  • Introduction to Accounting and Finance
  • Introduction to Management
  • Introduction to Marketing
  • Marketing Strategy
  • Foundations of Business Analytics OR Management Analysis

Optional modules:

  • Analytics Implementation I: Spreadsheets and Databases
  • Commercial Law
  • Digital Technologies in Business
  • Ideas that shape the contemporary world
  • work, change and organisations
  • Consumer Behaviour
  • Digital Marketing
  • Foundations of Marketing Analytics
  • Entrepreneurial Marketing
  • Marketing Communications and Media Management
  • Marketing Research

Optional modules:

  • Entrepreneurial Management
  • Human Resource Management
  • Management Ethics
  • European Business Environments
  • Making Successful Decisions
  • Prescriptive Analytics II: Simulation Business
  • Dissertation, or Marketing Practice Based Dissertation
  • Measuring Marketing Effectiveness
  • Services Marketing
  • Advanced Marketing Analytics
  • Strategic Brand Management
  • Advanced Digital Marketing

Optional modules:

  • Corporate Social Responsibility and Sustainable Business
  • New Venture Development
  • Project Management
  • Risk Management

Entry Requirements

  • A-level: BBB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM
  • IB Diploma: Pass with 30 points overall, 15 at Higher Level, with Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM
  • STPM: BBB including Mathematics; excluding General Studies
  • UEC: BBBBB (Grade B4 and above only), including Mathematics
  • Foundation Year: Foundation Year programmes from the other institutions will be considered on a case by case basis
  • IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent 

Estimated Fees

Application fees (non-refundable)


Tuition fees


Discounts & scholarships


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Total payable amount


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Other savings

Up to RM7,700

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