Bachelor of Science in Marketing
University of Southampton Malaysia
Iskandar Puteri, Johor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Sep
Tuition Fees
RM127,500
Course Highlights
- Aligned with internationally recognised standards and professional bodies such as the Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data and Marketing (IDM)
- Be prepared to combine creativity, customer insight and data-driven thinking to help organisations engage audiences, strengthen brands and make informed marketing decisions in competitive markets
- The curriculum incorporates practitioner insights and combines marketing theory with digital marketing, marketing analytics, creativity and customer engagement to develop professionally relevant skills for the modern marketing industry
- Benefit from a globally recognised UK qualification, modern learning facilities, and an academic experience that reflects the standards of a leading UK university
Course Structure
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing
- Marketing Strategy
- Foundations of Business Analytics OR Management Analysis
Optional modules:
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that shape the contemporary world
- work, change and organisations
- Consumer Behaviour
- Digital Marketing
- Foundations of Marketing Analytics
- Entrepreneurial Marketing
- Marketing Communications and Media Management
- Marketing Research
Optional modules:
- Entrepreneurial Management
- Human Resource Management
- Management Ethics
- European Business Environments
- Making Successful Decisions
- Prescriptive Analytics II: Simulation Business
- Dissertation, or Marketing Practice Based Dissertation
- Measuring Marketing Effectiveness
- Services Marketing
- Advanced Marketing Analytics
- Strategic Brand Management
- Advanced Digital Marketing
Optional modules:
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Entry Requirements
- A-level: BBB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM
- IB Diploma: Pass with 30 points overall, 15 at Higher Level, with Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM
- STPM: BBB including Mathematics; excluding General Studies
- UEC: BBBBB (Grade B4 and above only), including Mathematics
- Foundation Year: Foundation Year programmes from the other institutions will be considered on a case by case basis
- IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM127,500
Discounts & scholarships
-RM300
Total payable amount
RM127,200
You save RM300 when you apply with EduAdvisor!
Other savings
Up to RM7,000
Scholarships
University of Southampton Malaysia
Iskandar Puteri, Johor
Amount
10% tuition fee waiver
Study Level
Foundation, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research
University of Southampton Malaysia
Iskandar Puteri, Johor
Amount
Up to RM5,000 tuition fee waiver
Study Level
Bachelor's Degree
University of Southampton Malaysia
Iskandar Puteri, Johor
Amount
10% tuition fee waiver
Study Level
Foundation, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research
University of Southampton Malaysia
Iskandar Puteri, Johor
Amount
5% tuition fee waiver for Year 1
Study Level
Foundation, Bachelor's Degree
University of Southampton Malaysia
Iskandar Puteri, Johor
Academic Excellence Progression Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Bachelor's Degree
University of Southampton Malaysia
Iskandar Puteri, Johor
UEC Forecast/Trial Scholarship Scheme
Amount
Up to 60% tuition fee waiver for Year 1
Study Level
Foundation, Bachelor's Degree
University of Southampton Malaysia
Iskandar Puteri, Johor
Provost's Beyond Academic Excellence Scholarships
Amount
Tuition fee waiver
Study Level
Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research