Bachelor of Science in Marketing
University of Southampton Malaysia
Iskandar Puteri, Johor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Sep
Tuition Fees
RM127,500
Course Highlights
- Aligned with internationally recognised standards and professional bodies such as the Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data and Marketing (IDM)
- Be prepared to combine creativity, customer insight and data-driven thinking to help organisations engage audiences, strengthen brands and make informed marketing decisions in competitive markets
- The curriculum incorporates practitioner insights and combines marketing theory with digital marketing, marketing analytics, creativity and customer engagement to develop professionally relevant skills for the modern marketing industry
- Benefit from a globally recognised UK qualification, modern learning facilities, and an academic experience that reflects the standards of a leading UK university
Course Structure
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing
- Marketing Strategy
- Foundations of Business Analytics OR Management Analysis
Optional modules:
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that shape the contemporary world
- work, change and organisations
- Consumer Behaviour
- Digital Marketing
- Foundations of Marketing Analytics
- Entrepreneurial Marketing
- Marketing Communications and Media Management
- Marketing Research
Optional modules:
- Entrepreneurial Management
- Human Resource Management
- Management Ethics
- European Business Environments
- Making Successful Decisions
- Prescriptive Analytics II: Simulation Business
- Dissertation, or Marketing Practice Based Dissertation
- Measuring Marketing Effectiveness
- Services Marketing
- Advanced Marketing Analytics
- Strategic Brand Management
- Advanced Digital Marketing
Optional modules:
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Entry Requirements
- A-level: BBB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM
- IB Diploma: Pass with 30 points overall, 15 at Higher Level, with Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM
- STPM: BBB including Mathematics; excluding General Studies
- UEC: BBBBB (Grade B4 and above only), including Mathematics
- Foundation Year: Foundation Year programmes from the other institutions will be considered on a case by case basis
- IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM127,500
Discounts & scholarships
-RM300
Total payable amount
RM127,200
You save RM300 when you apply with EduAdvisor!
Other savings
Up to RM7,000