Bachelor of Science in Marketing
University of Southampton Malaysia
Iskandar Puteri, Johor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Sep
Tuition Fees
RM115,500
Course Highlights
- Gain in-depth understanding of advanced marketing concepts
- Option to focus on entrepreneurship in Year 2 and Year 3 with modules such as Entrepreneurship Management and New Venture Development
- Ranked #81 in the QS World University Rankings 2024, making it the top UK university in Malaysia
- Inter-campus transfer options available to the UK campus
Course Structure
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing
- Marketing Strategy
- Foundations of Business Analytics OR Management Analysis
Optional modules:
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that shape the contemporary world
- work, change and organisations
- Consumer Behaviour
- Digital Marketing
- Foundations of Marketing Analytics
- Entrepreneurial Marketing
- Marketing Communications and Media Management
- Marketing Research
Optional modules:
- Entrepreneurial Management
- Human Resource Management
- Management Ethics
- European Business Environments
- Making Successful Decisions
- Prescriptive Analytics II: Simulation Business
- Dissertation, or Marketing Practice Based Dissertation
- Measuring Marketing Effectiveness
- Services Marketing
- Advanced Marketing Analytics
- Strategic Brand Management
- Advanced Digital Marketing
Optional modules:
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Entry Requirements
- A Level: AAB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM
- IB Diploma: Pass with 34 points overall, 17 at Higher Level, including Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM
- STPM: A-A-B excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM
- UEC: AAAAA, with Mathematics (minimum grade 6/B) in GCSE/SPM/UEC
- Foundation Year: Foundation Year programmes from the other institutions will be considered on a case by case basis
- IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM115,500
Discounts & scholarships
-RM300
Total payable amount
RM115,200
You save
RM300
when you apply with EduAdvisor!
Other savings
Up to RM7,000