Bachelor of Art (Hons) in Graphic Design (Advertising)
University of Cyberjaya (UoC)
Cyberjaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Oct
Tuition Fees
RM55,000
Course Highlights
- This programme is designed to provide you with the vital skills needed for success in the dynamic world of advertising, enabling the creation of compelling and impactful advertising campaigns for various media platforms
- Master the digital age's complexities while focusing on user experience (UX) design, emphasising on integrated campaigns, data-driven strategies and user-centred design
- Learn off-campus through advertising agencies, design studios, industry events, client collaborations, internships, networking events, field research, collaborative projects, guest speaker events, community engagement and more
- Be taught by lecturers employed by UoC, design educators, advertising professionals, digital media specialists, guest speakers, and media planning and analytics professionals
Course Structure
- History of Design
- Fundamentals of Digital Arts
- Creative Studies
- Basic Drawing
- Design Fundamental
- Digital Illustration
- Digital Drawing
- Creative Typography
- Digital Photography
- Colour Studies
- Consumer Behaviour
- Creative Copywriting
- Branding Design
- Layout and Composition
- Computer Graphic, Visualisation and Animation
- Digital Advertising
- Project Management
- Advertising Campaigns
- Graphic Design Theory and Practice
- Content Development & Entrepreneurship
- Advertising Ethics
- Advertising Analytics
- Media Planning and Buying
- Advertising Design
- Art Direction
- Project 1 (Proposal)
- Project 2 (Final Project)
- Industrial Training
Entry Requirements
- STPM: A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.
- A-Level: A pass in A-Level with a minimum of Grade D in any 2 subjects.
- STAM: A pass in STAM with a minimum grade of Jayyid, or its equivalent.
- Matriculation or Foundation: A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.
- Diploma: A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.
- DKM/DKLM/DVM:
- A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University's approval.
- A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.
- APEL A
- Other: Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.
Prerequisite:
- Other: Pass an interview (online/virtual/conventional) OR submission of the student’s portfolio, to be determined by the University as required.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM70,000
RM55,000
Other miscellaneous fees
RM3,800
Discounts & scholarships
-RM1,050
Total payable amount
RM57,750
You save RM16,050 when you apply with EduAdvisor!