Bachelor of Business Administration (Open Channel / SATU)

Universiti Malaya (UM)

Kuala Lumpur, Malaysia

Quick Facts

Duration

3.5 years

Mode

Full-time, On-campus

Intake

Oct

Tuition Fees

RM67,100

Philosophy and Current Issues (Required for local students)
Appreciation of Ethics and Civilisations (Required for local students)
Appreciation of Ethics and Civilisations (in English) (Required for international students)
Malay Language Communication (Required for international students)
Management
Management Information System
Principles of Marketing
Principles of Microeconomics
Quantitative Analysis for Business
English Language Course I
English Language Course II
Introductory Accounting
Principles of Macroeconomics
Business Communication: A Critical Thinking Approach
Commercial Law
Business Statistics
University Elective Courses: SHE Courses² (Choose only one (1) course from each cluster.)
- Cluster: Thinking Matter
- Cluster: Emotional & Spiritual Intelligence
- Cluster: Global Issue & Community Sustainability

Attach@Industry
Co-curriculum [Choose one (1)]
- Independent Research
- Community Service
- Talent Development
- Volunteerism
Human Resource Management
Operations Management
Specialisation students are required to choose one of the following specialisations:
- Management
- Marketing
- Operations and Information Systems Management
Elective Courses (number of courses to be taken throughout the study: 4 courses)
Entrepreneurship (Replaces GKU1001)
Financial Management
Specialisation/Elective (Choose only one (1) course from each cluster)
- Cluster: Thinking Matters
- Cluster: Emotional & Spiritual Intelligence
- Cluster: Global Issue & Community
Specialisation students are required to choose one of the following specialisations:
- Management
- Marketing
- Operations and Information Systems Management
Elective Courses (number of courses to be taken throughout the study: 4 courses)

Management Accounting
Strategic Management
Business Ethics & Corporate Governance
Specialisation / Elective Course - Specialisation Courses (Register for courses according to chosen specialisation)
Elective Courses (Number of courses to be taken throughout the study: 4 courses)

List of Specialization Courses

Management Specialization Courses (Choose 11 Courses)
- Consumer Behaviour
- Company Law
- Organizational Behaviour
- Legal Aspect of Banking
- International Business Management
- Leadership
- Service Management
- Islamic Perspective on Business
- Change Management
- Cross Cultural Management
- Introduction to Positive Psychology
- Quality Management
- Tourism Management
Marketing Specialization Courses (Choose 11 Courses)
- Sales Management
- Organizational Behaviour
- E-Commerce
- Consumer Behaviour
- Retailing
- Digital Marketing
- Global Marketing
- Hospitality Management
- Integrated Marketing Communications
- Services Marketing
- Branding
- Islamic Marketing
- Marketing Analytics
Operations and Information System Management Courses (Choose 11 Courses)
- E-Commerce
- Business Data Communication
- Business Data Management
- Business Analysis and Systems Design
- Retailing
- Business Application Development
- Supply Chain Management
- Strategic Information Systems
- Quality Management
- Logistics Management
- Sustainable Operations and Supply Chain Management
- Business Modelling for Decision Making
- Change Management

List of Faculty Elective Courses

Obtain a minimum of Band 4.0 in MUET for examinations starting from Session 1 of the year 2021, or Band 4.0 for examinations up to the year 2020, according to the validity period on the date of application
However, applicants without MUET but with the following results may be considered for conditional admission, provided they fulfill the MUET requirement within ONE (1) academic session:
- Obtain at least Band 6.0 (Academic) in IELTS;
- Obtain a minimum score of 60 in TOEFL iBT (Centre-based)
- Obtain a minimum score of 59 in Pearson Test of English (PTE)
- Obtain a minimum score of 169 (B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency) / 200 (Occupational English Test (OET) – conventional /online)