Diploma in E-Marketing

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Setapak, Kuala Lumpur, Malaysia

Quick Facts

Duration

2 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM19,200

Course Highlights

  • Provides you with the skills and knowledge to apply e-commerce technologies to marketing
  • Upon completion, you can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer or apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer
  • Over 28,000 students in 6 campuses across Malaysia
  • Professionally driven, industry-relevant and entrepreneurship-focus programmes

Course Structure

  • Principles of Accounting
  • Economics
  • Quantitative Studies
  • Introduction to Business
  • IT Fundamentals and Applications
  • Organisation Behaviour
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Introduction to Data Mining
  • Principles of Management
  • Internet Retailing and Services
  • Fundamentals of Finance
  • Workplace Communication
  • Introduction to Business Analytics
  • Consumer Insight and Behaviour
  • Social Media Marketing
  • Introduction to Human Resource Management
  • Marketing Research
  • Introduction to Cybersecurity
  • Ethics for Business
  • Setting Up An Online Business
  • Entrepreneurship
  • E-Customer Relationship Management
  • Digital and Business Transformation
  • Principles of Supply Chain Management

Entry Requirements

  • SPM: 3 Credits in the relevant subjects
  • O Level: 3 Grade C in the relevant subjects
  • UEC: 3 Grade B in the relevant subjects
  • Certificate:
    • Relevant certificate accredited by MQA OR
    • Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government
  • Compulsory subjects: 
    • SPM pass/O Level grade E (pass) in Mathematics/UEC grade C in one Mathematics subject
    • SPM pass/O Level grade E (pass)/UEC grade C in English Language
  • Note: 
    • SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
    • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
    • Equivalent qualifications/qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM19,200

Total payable amount

RM19,200

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