Bachelor of Public Relations (Honours)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Setapak, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM36,300

Course Highlights

This programme will develop your practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material
Gain the opportunity to take up courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media and ethics, in both Malaysian and global contexts
Build your experiential skills via case studies, campaigns and an internship throughout the programme
Over 35,000 students in 6 campuses across Malaysia

Entry Requirements

Entry Requirements

STPM: Grade C in 2 relevant subjects
A Level: Grade D in 2 relevant subjects
UEC: Grade B in 5 relevant subjects
TAR UMT: Foundation in Arts (Track C) or Relevant Diploma
Other IHL: Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

STPM, A Level, UEC, TAR UMT and Other IHL qualifications must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language#
# Grade B and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM/Grade D or Grade E (Pass) in O Level/Grade C in UEC in the required English Language subject.

Note:

a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Bachelor Degree.
b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education’s latest requirements.

Course Structure

Overview

Introduction to Communication Theories
Introduction to Public Relations
Public Speaking for PR
Public Relations Strategies & Tools
Public Relations Writing
Public Opinion & Persuasion
Media Law & Ethics
Media Relations
Communication Research Methods
Theories, Roles & Models of PR
PR and New Media
Writing Strategy
Globalisation & Communication OR Socio-Cultural Communication
Advanced PR Writing
Introduction to Integrated Marketing Communication OR Publication for PR
PR Campaign Planning & Management
Statistical Analysis for Communication
Crisis Management in PR
Introduction to Organisational Communication OR Psychology for Communication
Multimedia Tools for PR
Public Relations Project I
Public Relations Project II
PR Practices in Malaysia
Introduction to Corporate Communication
Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Note:*compulsory Co-Curricular Course is taken in the semesters.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM36,300

Total payable amount

RM36,300