Bachelor in Marketing (Honours)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Nov
Tuition Fees
RM37,400
Course Structure
- IT Fundamentals and Applications
- Business Communication
- Quantitative Methods
- Principles of Accounting
- Economics
- Principles of Management
- Principles of Marketing
- Consumer Behaviour
- Organisational Behaviour
- Commercial Law
- Human Resource Management
- Management Information Systems
- Principles of Finance
- Operations Management
- Pricing Strategy
- Product Innovation
- Strategic Planning and Management
- Marketing Insight
- Brand Building Advertising & Promotion
- Sales Management
- AI and Digital Marketing
- International Marketing Strategy
- Entrepreneurship
- Social Commerce
- Strategic Marketing and Decision Making
- Industrial Training
- Retail Management
- Marketing Metrics
- Electives
Compulsory Courses:
- English for Tertiary Studies
- Academic English
- English for Career Preparation
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban
- Integrity & Anti-Corruption
- Service Learning/Bahasa Kebangsaan A
- Co-curricular
Entry Requirements
- STPM: Grade C in 2 relevant subjects
- A Level: Grade D in 2 relevant subjects
-
- Other Institution of Higher Learning (IHL):
- Relevant Foundation/Diploma accredited by MQA
- TAR UMT:
- Foundation in Business OR
- Relevant Diploma
Compulsory subjects:
- STPM, A Level, UEC, Other IHL must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
- STPM, A Level, UEC, Other IHL must include SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language
Notes:
- a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Bachelor's Degree.
- b) TAR UMT Diploma will be accepted on credit transfer into Bachelor's Degree programmes.
- c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
- d) Subject to the Ministry of Higher Education’s latest requirements.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM37,400
Total payable amount
RM37,400