Bachelor in Marketing (Honours)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Setapak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Nov
Tuition Fees
RM37,400
Course Highlights
- Accredited by the Chartered Institute of Marketing (CIM), allowing for exemption on Accreditation of Prior Learning (APL) basis for 1 out of 4 modules of CIM Diploma in Professional and Digital Marketing
- Gain intellectual, creative and cognitive skills, and a strong entrepreneurial spirit necessary for the growing business sector
- In your third year, you will be prepared to sit for the CIM Diploma in Professional and Digital Marketing Level 6 examinations
- Over 35,000 students in 6 campuses across Malaysia
Entry Requirements
- STPM: Grade C in 2 relevant subjects
- A Level: Grade D in 2 relevant subjects
-
- TAR UMT:
- Foundation in Business or Relevant Diploma
- Other Institution of Higher Learning (IHL):
- Relevant Foundation/Diploma accredited by MQA
Compulsory subjects:
- STPM, A Level, UEC, Other IHL must include:
- SPM Pass/O Level Grade E (pass) in Mathematics##/ UEC Grade C in one mathematics subject##
- SPM Pass/O Level Grade E(Pass)/ UEC Grade C in English Language** or MUET Band 2.0/IELTS Band Score 3.0/LINGUASKILL Average Score 127/equivalent
The requirements of pass in a mathematics subject at SPM/O Level/UEC can be waived if the applicant possesses any other higher qualifications that contain Mathematics subjects with an equivalent or higher level of achievement.
English Language requirement can be exempted for students whose programme full medium of instruction was in English
## Grade C and above in General Mathematics conducted by TAR UMT is accepted as having fulfilled the Mathematics requirement for applicants who fail the required Mathematics subject at SPM/O Level/UEC.
** Grade C and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants who fail the required English Language subject at SPM/O Level/UEC.
Notes:
- a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Bachelor's Degree.
- b) TAR UMT Diploma will be accepted on credit transfer into Bachelor's Degree programmes.
- c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
- d) Subject to the Ministry of Higher Education’s latest requirements.
Course Structure
- IT Fundamentals and Applications
- Business Communication
- Quantitative Methods
- Principles of Accounting
- Economics
- Principles of Management
- Principles of Marketing
- Consumer Behaviour
- Organisational Behaviour
- Commercial Law
- Human Resource Management
- Management Information Systems
- Principles of Finance
- Operations Management
- Pricing Strategy
- Product Innovation
- Strategic Planning and Management
- Marketing Insight
- Brand Building Advertising & Promotion
- Sales Management
- AI and Digital Marketing
- International Marketing Strategy
- Entrepreneurship
- Social Commerce
- Strategic Marketing and Decision Making
- Industrial Training
- Retail Management
- Marketing Metrics
- Electives
Compulsory Courses:
- English for Tertiary Studies
- Academic English
- English for Career Preparation
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban
- Integrity & Anti-Corruption
- Service Learning/Bahasa Kebangsaan A
- Co-curricular
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM37,400
Total payable amount
RM37,400