Bachelor of Mass Communication (Honours) in Public Relations and Marketing

Taylor's University

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Apr, Sep

Tuition Fees

RM109,992

Course Structure

Common Core:

  • Communication Theory
  • Consumer Behaviour
  • Crisis Management
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Management
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Writing
  • New Media & Society
  • Organisational Communication
  • Principles of Marketing
  • Professional Media Workshop
  • Promotional Writing
  • Public Relations Consultancy
  • Public Relations Principles
  • Publicity and Media Relations
  • Relationship Marketing
  • Research Methods
  • Research Project
  • Visual Communication
  • Industrial Training

Entry Requirements

  • Taylor's Foundation in Arts (FIA): Pass with min. CGPA 2.00
  • Taylor's Foundation in Communication (FICM): Pass with min. CGPA 2.00
  • Taylor's Diploma in Communication (DICM): Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): CC
  • Unified Examination Certificate (UEC):
    • Pass with min. 5Bs including English
    • Students without a Grade B in UEC English may be admitted if the student has a C in English at SPM or equivalent
  • A Level: Min. DD (2 subjects)
  • South Australian Matriculation (SAM)/SACE International: Min. ATAR 55
  • Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY): 50%
  • Foundation/Pre-University/Diploma/Matriculation:
    • Pass Foundation/Pre-University/Diploma/Matriculation from institutions recognised by MOE with min CGPA 2.0.
    • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0
    • Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
    • Pass Matriculation from an institution recognised by MOHE; or Any other equiv. qualification recognized by M'sian Government.
  • Application via APEL A is allowed. For the requirements please refer to the index page.

Prerequisite:

  • SPM/O Level with Pre-U/Foundation: SPM/O Level or equivalent, 5 credits including English for entry with pre-university/foundation qualification.
  • SPM/O Level with Diploma: Pass SPM/O Level or equivalent, 3 credits including English for entry with Diploma qualification.

Estimated Fees

Application fees (non-refundable)

RM650

Tuition fees

RM109,992

Total payable amount

RM110,642

Other savings

Up to RM8,000

  • Bursary

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