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Bachelor of Mass Communication (Honours) in Public Relations and Marketing

Taylor's University

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Apr, Sep

Tuition Fees

RM112,992

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Course Highlights

  • World's top 100 for Marketing and World's top 250 for Communication and Media Studies Subjects (QS World University Rankings by Subject 2025)
  • Explore communication theories via workshops and real projects with real clients
  • Work with multinational and international companies across various industries during your industry placement
  • Option to transfer overseas to established universities in the UK and Australia

Course Structure

  • Introduction to Mass Communication 
  • Visual Communication 
  • Intercultural Communication 
  • Communication Theory
  • Innovative Media 
  • Media Writing 
  • Media Analytics 
  • New Media and Society
  • Media Law & Ethics
  • Public Relations Principles 
  • Promotional Writing 
  • Publicity and Media Relations 
  • Crisis Management 
  • Organisational Communication 
  • Introduction to Management
  • Principles of Marketing
  • Consumer Behaviour
  • Relationship Marketing 
  • Research Methods
  • Final Project
  • Research Project
  • Professional Media Workshop 
  • Public Relations Consultancy
  • Internship

MPU

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

Free Electives: You will need to select any two (2) of the Free Electives offered by Taylor's University. We listed out some of the recommended free electives below

  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Mobile Applications Development
  • Performing Arts
  • Photography

Note: The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite

Entry Requirements

  • Taylor's Foundation in Arts (FIA): Pass with min. CGPA 2.00
  • Taylor's Foundation in Communication (FICM): Pass with min. CGPA 2.00
  • Taylor's Diploma in Communication (DICM): Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): CC
  • Unified Examination Certificate (UEC):
    • Pass with min. 5Bs including English
    • Students without a Grade B in UEC English may be admitted if the student has a credit in English at SPM or equivalent
  • A Level: Min. DD (2 subjects)
  • South Australian Matriculation (SAM)/SACE International: Min. ATAR 55
  • Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY): 50%

Other Qualifications

  • Pass Foundation/Pre-University from any other institutions recognised by MOHE with min CGPA 2.0
  • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0
  • Pass Diploma in Media and Communication or its equivalent 
    (Pre-requisite of credit in English at SPM level or equivalent is not required)
  • Pass Matriculation from an institution recognised by MOHE
  • Any other equivalent qualification recognised by the Malaysian Government
  • Application via APEL A is allowed. For the requirements please refer to the index page

Prerequisites

  • SPM/O Level with Pre-U/Foundation: SPM/O Level or equivalent, 5 credits including English for entry with pre-university/foundation qualification (Except for UEC)
  • SPM/O Level with Diploma: Pass SPM/O Level or equivalent, 3 credits including English for entry with Diploma qualification

Note: Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

Local Students

  • IELTS, TOEFL, MUET, UEC English: Pass English
  • Taylor's EET: Overall score 5.0
  • Taylor's IEN: Level 2 - Grade C
  • Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

International Students

  • IELTS: 5.5
  • TOEFL iBT: 46
  • PTE: 51
  • Linguaskill: 160
  • Pre-University/Diploma: Completed Pre-U / Diploma that was conducted in English
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Estimated Fees

Application fees (non-refundable)

RM650

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Tuition fees

RM112,992

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Total payable amount

RM113,642

Other savings

Up to RM8,000

  • Bursary
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