Bachelor of Mass Communication (Honours) in Public Relations and Event Management
Taylor's University
Subang Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Apr, Sep
Tuition Fees
RM109,992
Course Highlights
- Dual-award from Taylor’s University and University of the West of England (UWE), with the option to transfer to UWE in the final year
- Explore communication theories via workshops and real projects with real clients
- Involved in proPassion Communications, a PR consultancy managed by final year students which collaborates with local and international clients
- Work with multinational and international companies across various industries during your industry placement
Course Structure
Common Core:
- Communication Theory
- Crisis Management
- Design for Events
- Event & Entertainment
- Event Operation
- Exhibition Management
- Innovative Media
- Interactive Media
- Intercultural Communication
- International Public Relations
- Introduction to Mass Communication
- Media Law & Ethics
- Media Writing
- New Media & Society
- PR Events Consultancy
- Professional Media Workshop
- Promotional Writing
- Publicity and Media Relations
- Research Methods
- Research Project
- Visual Communication
- Industrial Training
Entry Requirements
- Taylor's Foundation in Arts (FIA): Pass with min. CGPA 2.00
- Taylor's Foundation in Communication (FICM): Pass with min. CGPA 2.00
- Taylor's Diploma in Communication (DICM): Pass with min. CGPA 2.00
- Sijil Tinggi Persekolahan Malaysia (STPM): CC
- Unified Examination Certificate (UEC):
- Pass with min. 5Bs including English
- Students without a Grade B in UEC English may be admitted if the student has a C in English at SPM or equivalent
- A Level: Min. DD (2 subjects)
- South Australian Matriculation (SAM)/SACE International: Min. ATAR 55
- Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
- International Baccalaureate (IB): Min. 24 points in 6 subjects
- Monash University Foundation Year (MUFY): 50%
- Foundation/Pre-University/Diploma/Matriculation:
- Pass Foundation/Pre-University/Diploma/Matriculation from institutions recognised by MOE with min CGPA 2.0.
- Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0
- Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
- Pass Matriculation from an institution recognised by MOHE; or Any other equiv. qualification recognized by M'sian Government.
- Application via APEL A is allowed. For the requirements please refer to the index page.
Prerequisite:
- SPM/O Level with Pre-U/Foundation: SPM/O Level or equivalent, 5 credits including English for entry with pre-university/foundation qualification.
- SPM/O Level with Diploma: Pass SPM/O Level or equivalent, 3 credits including English for entry with Diploma qualification.
Estimated Fees
Application fees (non-refundable)
RM650
Tuition fees
RM109,992
Total payable amount
RM110,642
Other savings
Up to RM8,000