Bachelor of Business (Honours) International Business & Marketing
Taylor's University
Subang Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Apr, Sep
Tuition Fees
RM123,144
Course Highlights
- Ranked #112 in the world for Business and Management Studies (QS World University Rankings by Subject 2025)
- Strong focus on the development and delivery of marketing for organisations with international operations
- Dual-award from Taylor’s University and Queensland University of Technology (QUT)
- Grow with the support of Taylor’sphere, a well-balanced ecosystem and community that nurtures your intellect, craft and practical wisdom
Course Structure
- Accounting for Non-Specialists
- Introduction to Management
- Business Economics
- Principles of Marketing
- Introduction to Finance
- Quantitative Methods for Business
- Human Resource Management
- Understanding Entrepreneurialism
- Introduction to International Business
- Consumer Behaviour
- Marketing Analytics
- International Finance
- Integrated Marketing Communications
- Export Practices and Management
- Transnational Management
- International Economic Theory and Policy
- Interactive and Digital Marketing
- Strategic Management
- International Trade and Multinational Business
- Services Marketing
- Strategic Marketing Capstone Project
- Entrepreneurship Accelerator Project 1
- Internship/Industry Immersion
- International Business Issues and Policies
- International Marketing
- Entrepreneurship Accelerator Project 2
- Contemporary Issues in Marketing
MPU
- Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
- Falsafah dan Isu Semasa
- Emotional Intelligence in Action
- Kursus Integriti dan Antirasuah
- Social Innovation Project
Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM
Entry Requirements
- Taylor's Foundation: Pass any Taylor's Foundation programme with min. CGPA 2.00
- Taylor's Diploma: Pass any Taylor's Diploma programme with min. CGPA 2.00
- Sijil Tinggi Persekolahan Malaysia (STPM): Min. CC
- Unified Examination Certificate (UEC): A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English
(Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent) - A Level: Minimum DD
- AUSMAT (SACEi): Min. ATAR 60
- Canadian Pre-University (CPU): Min. average of 60% or above in 6 subjects
- International Baccalaureate (IB): Min. 24 points and above in 6 subjects
- Monash University Foundation Year (MUFY): Overall 50%
Other Qualifications
- Pass Business Foundation from any other HEI
- HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
- Pass MOHE Matriculation with min. CGPA 2.00
- Pass Foundation (in other field) from other institutions recognised by MoHE
- Pass DIB or Diploma in other field from other institutions recognised by MoHE
- Other equivalent qualification recognised by Malaysian Government
- Application via APEL A is allowed
Prerequisites
- SPM/O Level with Pre U/Foundation: Pass SPM/O Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university/foundation qualification (Except for UEC)
- SPM/O Level with Diploma: Pass SPM/O Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification
Notes
- Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level
- Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement
Local Students
- MUET/IELTS/TOEFL/UEC: Pass English
- Taylor's EET: Overall Score 5.0
- Taylor's IEN: Level 2 - Grade C
- Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English
- Cambridge English / ELS: The minimum score varies by programme
International Students
- IELTS: Band 5.5
- TOEFL iBT: 46
- PTE: 51
- Linguaskill: 160
- MUET: Band 3
- CEFR: Low B2
- Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English
- Cambridge English / ELS: The minimum score varies by programme
- (May join IEN preparatory course and achieve the IELTS score)
Estimated Fees
Application fees (non-refundable)
RM650
Tuition fees
RM123,144
Total payable amount
RM123,794
Other savings
Up to RM8,000