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Bachelor of Business (Honours) International Business & Marketing

Taylor's University

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Apr, Sep

Tuition Fees

RM129,180

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Course Highlights

  • Ranked #112 in the world for Business and Management Studies (QS World University Rankings by Subject 2025)
  • Strong focus on the development and delivery of marketing for organisations with international operations
  • Dual-award from Taylor’s University and Queensland University of Technology (QUT)
  • Grow with the support of Taylor'sphere, a well-balanced ecosystem and community that nurtures your intellect, craft and practical wisdom

Course Structure

Common  Core

  • Accounting for Non-Specialists
  • Introduction to Management 
  • Business Economics
  • Principles of Marketing
  • Introduction to Finance
  • Quantitative Methods for Business
  • Human Resource Management

Common Core

  • Understanding Entrepreneurialism
  • Introduction to International Business
  • Consumer Behaviour
  • Marketing Analytics
  • International Finance 
  • Integrated Marketing Communications
  • Export Practices and Management
  • Transnational Management
  • International Economic Theory and Policy
  • Interactive and Digital Marketing

Common Core

  • Strategic Management
  • International Trade and Multinational Business
  • Services Marketing
  • Strategic Marketing Capstone Project
  • Entrepreneurship Accelerator Project 1
  • Internship/Industry Immersion 
  • International Business Issues and Policies 
  • International Marketing
  • Entrepreneurship Accelerator Project 2 
  • Contemporary Issues in Marketing

University Core: MPU

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action 
  • Kursus Integriti dan Antirasuah
  • Social Innovation Project

Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM

Entry Requirements

  • Taylor's Foundation: Pass any Taylor's Foundation programme with min. CGPA 2.00
  • Taylor's Diploma: Pass any Taylor's Diploma programme with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): Minimum CC 
  • A Level: Minimum DD
  • AUSMAT (SACEi): Minimum ATAR 60
  • Canadian Pre-University (CPU): Average of 60% or above in 6 subjects
  • International Baccalaureate (IB): Min. 24 points and above in 6 subjects
  • International Baccalaureate (IB): Min. 24 points and above in 6 subjects
  • Unified Examination Certificate (UEC):
    • A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English.
    • Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent.
  • Monash University Foundation Year (MUFY): Overall 50%
  • Other Qualifications:
    • Pass Business Foundation from any other HEI
    • HSC (Year 12), New South Wales with min. average 60% in 5 subjects
    • Pass MOHE Matriculation with min. CGPA 2.00
    • Pass Foundation (in other field) from an institution recognised by MoHE
    • Pass DIB or Diploma (in any field) from an institution recognised by MoHE
    • Other equivalent qualifications recognised by the Malaysian Government
    • Application via APEL A is allowed

Prerequisites

  • SPM/O Level with Pre U/Foundation: Pass SPM/O Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university/foundation qualification (Except for UEC).
  • SPM/O Level with Diploma: Pass SPM/O Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Notes

  • Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
  • Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Local Students

  • MUET/IELTS/TOEFL/UEC: Pass English
  • Taylor's EET: Overall Score 5.0
  • Taylor's IEN: Level 2 - Grade C
  • Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English
  • Cambridge English / ELS: The minimum score varies by programme

International Students

  • IELTS: Band 5.5
  • TOEFL iBT: 46
  • PTE: 51 
  • Linguaskill: 160
  • MUET: Band 3
  • CEFR: Low B2
  • Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English
  • Cambridge English / ELS: The minimum score varies by programme

Note: International students may join the IEN Preparatory Course and achieve the IELTS score.

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Estimated Fees

Application fees (non-refundable)

RM650

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Tuition fees

RM129,180

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Total payable amount

RM129,830

Other savings

Up to RM8,000

  • Bursary
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