Bachelor of Business (Honours) International Business & Marketing

Taylor's University

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Apr, Sep

Tuition Fees

RM129,180

Course Highlights

  • Ranked #144 in the world for Business and Management Studies (QS World University Rankings by Subject 2026)
  • Strong focus on the development and delivery of marketing for organisations with international operations
  • Dual-award from Taylor's University and Queensland University of Technology (QUT)
  • Grow with the support of Taylor'sphere, a well-balanced ecosystem and community that nurtures your intellect, craft and practical wisdom

Course Structure

Common  Core

  • Accounting for Non-Specialists
  • Introduction to Management 
  • Business Economics
  • Principles of Marketing
  • Introduction to Finance
  • Quantitative Methods for Business
  • Human Resource Management

Common Core

  • Understanding Entrepreneurialism
  • Introduction to International Business
  • Consumer Behaviour
  • Marketing Analytics
  • International Finance 
  • Integrated Marketing Communications
  • Export Practices and Management
  • Transnational Management
  • International Economic Theory and Policy
  • Interactive and Digital Marketing

Common Core

  • Strategic Management
  • International Trade and Multinational Business
  • Services Marketing
  • Strategic Marketing Capstone Project
  • Entrepreneurship Accelerator Project 1
  • Internship/Industry Immersion 
  • International Business Issues and Policies 
  • International Marketing
  • Entrepreneurship Accelerator Project 2 
  • Contemporary Issues in Marketing

University Core: MPU

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action 
  • Kursus Integriti dan Antirasuah
  • Social Innovation Project

Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM

Entry Requirements

  • Taylor's Foundation: Pass any Taylor's Foundation programme with min. CGPA 2.00
  • Taylor's Diploma: Pass any Taylor's Diploma programme with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): Minimum CC 
  • A Level: Minimum DD
  • AUSMAT (SACEi): Minimum ATAR 60
  • Canadian Pre-University (CPU): Average of 60% or above in 6 subjects
  • International Baccalaureate (IB): Min. 24 points and above in 6 subjects
  • International Baccalaureate (IB): Min. 24 points and above in 6 subjects
  • Unified Examination Certificate (UEC):
    • A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English.
    • Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent.
  • Monash University Foundation Year (MUFY): Overall 50%
  • Other Qualifications:
    • Pass Business Foundation from any other HEI
    • HSC (Year 12), New South Wales with min. average 60% in 5 subjects
    • Pass MOHE Matriculation with min. CGPA 2.00
    • Pass Foundation (in other field) from an institution recognised by MoHE
    • Pass DIB or Diploma (in any field) from an institution recognised by MoHE
    • Other equivalent qualifications recognised by the Malaysian Government
    • Application via APEL A is allowed

Prerequisites

  • SPM/O Level with Pre U/Foundation: Pass SPM/O Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university/foundation qualification (Except for UEC).
  • SPM/O Level with Diploma: Pass SPM/O Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Notes

  • Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
  • Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Local Students

  • MUET/IELTS/TOEFL/UEC: Pass English
  • Taylor's EET: Overall Score 5.0
  • Taylor's IEN: Level 2 - Grade C
  • Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English
  • Cambridge English / ELS: The minimum score varies by programme

International Students

  • IELTS: Band 5.5
  • TOEFL iBT: 46
  • PTE: 51 
  • Linguaskill: 160
  • MUET: Band 3
  • CEFR: Low B2
  • Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English
  • Cambridge English / ELS: The minimum score varies by programme

Note: International students may join the IEN Preparatory Course and achieve the IELTS score.

Estimated Fees

Application fees (non-refundable)

RM650

Tuition fees

RM129,180

Total payable amount

RM129,830

Other savings

Up to RM8,000

  • Bursary

Scholarships

Taylor's University

Subang Jaya, Selangor

Taylor's University Excellence Award

Amount

Up to RM15,000 per year depending on programme

Study Level

Diploma, Advanced Diploma, Bachelor's Degree

Taylor's University

Subang Jaya, Selangor

Taylor's University Talent Scholarship

Amount

Up to 70% tuition fee waiver

Study Level

Diploma, Advanced Diploma, Bachelor's Degree

Taylor's University

Subang Jaya, Selangor

Taylor's University Sports Scholarship

Amount

Up to 70% tuition fee waiver

Study Level

Diploma, Advanced Diploma, Bachelor's Degree

Taylor's University

Subang Jaya, Selangor

Taylor's University Community Scholarship

Amount

Full scholarship

Study Level

Diploma, Advanced Diploma, Bachelor's Degree

Taylor's University

Subang Jaya, Selangor

Taylor's University UEC Prestige Award

Amount

Up to RM14,000 tuition fee waiver per year

Study Level

Bachelor's Degree

Taylor's University

Subang Jaya, Selangor

Taylor's University Merit Scholarship

Amount

Up to 70% tuition fee waiver

Study Level

Diploma, Advanced Diploma, Bachelor's Degree

Taylor's University

Subang Jaya, Selangor

Taylor's UEC Special Award

Amount

Up to RM15,000 per year

Study Level

Bachelor's Degree

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