Taylor's University: Bachelor of Business (Hons)

Course Highlights

Ranked Top 50 in the world for Marketing and #112 in the world for Business and Management Studies (QS World University Rankings by Subject 2024)
Option to specialise in one of the following: Management, Global Business and Sustainability, Marketing, Digital Marketing and Analytics, Digital Business and Transformation
Learn Big Data and Data Analytics, Market Intelligence and Data Visualisation, Social Media Analytics, Social Media Marketing, Marketing Analytics and Interactive Digital Marketing
No. 1 private university in Malaysia and Southeast Asia

Course Structure

Overview

Common Core:

Business Communication
Business Law
Accounting to Non-Specialist
Introduction to Finance
Introduction to Management
Macroeconomics
Microeconomics
Organisational Behaviour
Principles of Marketing
Quantitative Methods for Business
Strategic Management
Industrial Training or Industry Immersion

Specialisation (Choose 1):

Finance
- Business Capstone
- Entrepreneurship Accelerator Project 1
- Entrepreneurship Accelerator Project 2
- Derivatives
- Corporate Finance
- Applied Econometrics
- International Finance
- Fintech and Innovation
- Risk Management
Management
- Business Capstone
- Entrepreneurship Accelerator Project 1
- Entrepreneurship Accelerator Project 2
- Entrepreneurship and Small Business
- Sustainable Supply Chain Management
- Leadership and Change Management
- International Business Issues and Policies
- Ethics and Corporate Governance
- Transnational Management
Global Business and Sustainability
- Business Capstone
- Entrepreneurship Accelerator Project 1
- Entrepreneurship Accelerator Project 2
- International Business Issues and Policies
- Export Practices and Management
- International Finance
- International Marketing
- Social Entrepreneurship and Ethics
- Sustainable Supply Chain Management
Marketing
- Business Capstone
- Consumer Behaviour
- Integrated Marketing Communications
- Entrepreneurship Accelerator Project 1
- Entrepreneurship Accelerator Project 2
- E-Commerce
- Services Marketing
- Interactive and Digital Marketing
- Marketing Analytics
Digital Marketing and Analytics
- Business Capstone
- Entrepreneurship Accelerator Project 1
- Entrepreneurship Accelerator Project 2
- Essentials of Big Data and Data Analytics
- Market Intelligence and Data Visualisation
- Marketing Analytics
- Social Media Analytics
- Social Media Marketing
- Interactive and Digital Marketing
Digital Business and Transformation
- Business Capstone
- Entrepreneurship Accelerator Project 1
- Entrepreneurship Accelerator Project 2
- Marketing Analytics
- Interactive and Digital Marketing
- E-Commerce
- Digital Transformation
- Leadership and Change Management
- Sustainable Supply Chain Management

Entry Requirements

Taylor's Foundation: Pass any Taylor's Foundation programme with min. CGPA 2.00
Taylor's Diploma: Pass any Taylor's Diploma programme with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM): Min. CC
Unified Examination Certificate (UEC): A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English
A Level: Minimum DD, or an equivalent of a minimum of 120 points
South Australian Matriculation (SAM)/SACE International: Min. ATAR 60
Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
International Baccalaureate (IB): Min. 24 points and above in 6 subjects
Monash University Foundation Year (MUFY): Overall 50%

Other Equivalent Qualifications

Pass Business Foundation from any other HEI
HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
Pass MOHE Matriculation with min. CGPA 2.00
Pass Foundation (in other field) from other institutions recognised by MoHE
Pass DIB or Diploma in other field from other institutions recognised by MoHE
Other equivalent qualification recognised by Malaysian Government
Application via APEL A is allowed

Prerequisite:

SPM/O Level with Pre U or Foundation: Pass SPM/O Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university/foundation qualification (Except for UEC)
SPM/O Level with Diploma: Pass SPM/O Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification

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