Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Apr, Sep
Tuition Fees
RM120,144
Course Highlights
- Option to major in one of the following: Finance, International Business, Management, Marketing, and Digital Marketing and Analytics
- Be equipped on the current market landscape, identify new revenue opportunities and leverage on digital marketing channels such as search engines, social media, electronic direct mail (EDM) and other digital platforms
- Awarded with SAS Academic Specialisation upon graduation
- Learn Big Data and Data Analytics, Market Intelligence and Data Visualisation, Social Media Analytics, Social Media Marketing, Marketing Analytics and Interactive Digital Marketing
Course Structure
Common Core:
- Business Communication
- Business Law
- Accounting to Non-Specialist
- Introduction to Finance
- Introduction to Management
- Macroeconomics
- Microeconomics
- Organisational Behaviour
- Principles of Marketing
- Quantitative Methods for Business
- Strategic Management
- Industrial Training or Industry Immersion
Specialisation (Choose 1):
- Finance
- Management
- International Business
- Marketing
- Digital Marketing and Analytics
Entry Requirements
- Taylor's Foundation: Pass any Taylor's Foundation programme with min. CGPA 2.00
- Taylor's Diploma: Pass any Taylor's Diploma programme with min. CGPA 2.00
- Sijil Tinggi Persekolahan Malaysia (STPM): Min. CC
- Unified Examination Certificate (UEC): A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English
- A Level: Minimum DD, or an equivalent of a minimum of 120 points
- South Australian Matriculation (SAM)/SACE International: Min. ATAR 60
- Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
- International Baccalaureate (IB): Min. 24 points and above in 6 subjects
- Monash University Foundation Year (MUFY): Overall 50%
Other Equivalent Qualifications
- Pass Business Foundation from any other HEI
- HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
- Pass MOHE Matriculation with min. CGPA 2.00
- Pass Foundation (in other field) from other institutions recognised by MoHE
- Pass DIB or Diploma in other field from other institutions recognised by MoHE
- Other equivalent qualification recognised by Malaysian Government
- Application via APEL A is allowed
Prerequisite:
- SPM/O Level with Pre U or Foundation: Pass SPM/O Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university/foundation qualification (Except for UEC)
- SPM/O Level with Diploma: Pass SPM/O Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification
Estimated Fees
Application fees (non-refundable)
RM650
Tuition fees
RM120,144
Discounts & scholarships
-RM300
Total payable amount
RM120,494
You save
RM300
when you apply with EduAdvisor!
Other savings
Up to RM8,000