BA (Hons) Advertising and Digital Marketing Communications (Full-time Evening/Weekend)
SEGi College Subang Jaya
Subang Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time (evening/weekend), On-campus
Intake
Jan, Jun, Sep
Tuition Fees
RM31,920
Course Structure
- Principles and Practice of Marketing
- Introduction to Advertising
- Financial Aspects of Marketing and PR
- Introduction to Digital Marketing
- Creative Content Marketing
- Personal and Professional Development
- Brand Management
- Philosophy and Current Issues (Local and International Students)
- Penghayatan Etika dan Peradaban (Local Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Introduction to Economics for Business
- Research Methods (MET)
- Global Marketing Management
- Media Planning and Buying
- Advertising Campaign Management
- Integrated Marketing Communications Management
- Creative Project
- Customer Insight
- Marketing Research
- Effective Listening /
- Bahasa Kebangsaan A
- Integrity and Anti-Corruption
- Marketing for Business Application
- Financial Accounting for Business
- Social Marketing
- Direct and Digital Marketing Strategy
- Social Media and Analytics
- Critical Approaches to Advertising
- Corporate Communications
- Dissertation (MET)
- Co-curriculum: Sustainability Thinking
Entry Requirements
- UEC: 5 credits
- STPM: Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A-Level: Passes in 2 subjects
- Matriculation / Foundation or equivalent
- SAM / AUSMAT: Minimum ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
Additional Requirements
- Credit in Maths at SPM / O-Level or equivalent and min. CGPA 2.50
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM31,920
Other miscellaneous fees
RM15,958
Discounts & scholarships
-RM1,000
Total payable amount
RM47,378
You save RM1,000 when you apply with EduAdvisor!
Other savings
Up to RM4,788