BA (Hons) Advertising and Digital Marketing Communications (Full-time Evening/Weekend)
SEGi College Subang Jaya
Subang Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time (evening/weekend), On-campus
Intake
Jan, Jun, Sep
Tuition Fees
RM31,920
Course Structure
- Principles and Practice of Marketing
- Introduction to Advertising
- Financial Aspects of Marketing and PR
- Introduction to Digital Marketing
- Creative Content Marketing
- Personal and Professional Development
- Brand Management
- Philosophy and Current Issues (Local and International Students)
- Penghayatan Etika dan Peradaban (Local Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Introduction to Economics for Business
- Research Methods (MET)
- Global Marketing Management
- Media Planning and Buying
- Advertising Campaign Management
- Integrated Marketing Communications Management
- Creative Project
- Customer Insight
- Marketing Research
- Effective Listening /
- Bahasa Kebangsaan A
- Integrity and Anti-Corruption
- Marketing for Business Application
- Financial Accounting for Business
- Social Marketing
- Direct and Digital Marketing Strategy
- Social Media and Analytics
- Critical Approaches to Advertising
- Corporate Communications
- Dissertation (MET)
- Co-curriculum: Sustainability Thinking
Entry Requirements
- UEC: 5 credits
- STPM: Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A-Level: Passes in 2 subjects
- Matriculation / Foundation or equivalent
- SAM / AUSMAT: Minimum ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
Additional Requirements
- Credit in Maths at SPM / O-Level or equivalent and min. CGPA 2.50
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM31,920
Other miscellaneous fees
RM15,958
Discounts & scholarships
-RM1,300
Total payable amount
RM47,078
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM4,788
Scholarships
SEGi College Subang Jaya
Subang Jaya, Selangor
Amount
RM500 claims
Study Level
Certificate, Foundation, Diploma, Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
Sibling Discount / Family Discount
Amount
Up to 40% tuition fee waiver
Study Level
Certificate, Foundation, Diploma, Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
Amount
30% tuition fee rebate
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
Amount
Up to RM1,000 per 'A'
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
Amount
RM1,000 every year for a maximum of RM5,000
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
Amount
30% tuition fee rebate
Study Level
Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
Amount
RM2,000 rebate
Study Level
Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
SEGi High Achiever's Scholarship (HAS)
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
SEGi Sports / Clubs / Societies Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Subang Jaya
Subang Jaya, Selangor
Amount
Up to 35% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree