BA (Hons) Advertising & Digital Marketing Communication (3+0 University of Greenwich, UK)

SEGi College Subang Jaya

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Jun, Sep

Tuition Fees

RM30,152

Course Highlights

  • Accredited by Chartered Institute of Marketing (CIM) and Chartered Institute of Data and Marketing (IDM)
  • Learn a combination of established marketing theory and cutting-edge advertising digital practice
  • Over 40 years of experience, with 485,000 alumni worldwide as a group
  • Over 600 corporate partners and collaborations

Course Structure

  • Principles and Practice of Marketing (Part 1)
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development 1
  • Principles and Practice of Marketing (Part 2)
  • Financial Aspects of Marketing/Public Relations
  • Creative Content Marketing
  • Brand Management
  • Penghayatan Etika dan Peradaban/Falsafah dan Isu Semasa (International students) (NEW)
  • Falsafah dan Isu Semasa (Local students) (NEW)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Penghayatan Etika dan Peradaban (Local students)
  • Design Thinking/Bahasa Kebangsaan A*

*For Malaysian students who do not have a credit in SPM BM

  • Customer Insight and Research (Part 1)
  • Personal and Professional Development 2
  • Media Planning and Buying
  • Global Marketing Management
  • Customer Insight and Research (Part 2)
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Statistics for Managers
  • Malaysia Society 5.0
  • Community Engagement
  • Direct, Interactive and Digital Marketing (Part 1)
  • Dissertation (Part 1)
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Direct, Interactive and Digital Marketing (Part 2)
  • Dissertation (Part 2)
  • Social Media and Analytics
  • Strategic Communications
  • Business Placement (Internship)

Entry Requirements

  • UEC: 5 credits
  • STPM: Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
  • A Level: Passes in 2 subjects
  • Matriculation/Foundation or equivalent
  • SAM/AUSMAT: Min. ATAR 60
  • Related SKM Level 5
  • Related Diploma
  • MQA-APEL T6
  • Additional Requirements: Credit in Maths at SPM/O Level or equivalent and min. CGPA 2.50
  • IELTS: Band 6.0
  • TOEFL iBT: 46
  • Cambridge English: 160
  • Pearson Test: 51
  • Linguaskill Cambridge: 169 - 175
  • MUET: Band 3
  • *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM40,800

RM30,152

  • Rebate

Other miscellaneous fees

RM24,348

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM54,200

You save RM11,448 when you apply with EduAdvisor!

Login

Email
Password