Diploma in Digital Marketing (Full-time Evening/Weekend)
SEGi College Penang
George Town, Pulau Pinang, Malaysia
Quick Facts
Duration
2 years
Mode
Full-time (evening/weekend), On-campus
Intake
Jan, Mar*, Apr*, May, Jun*, Jul*, Sep, Oct*, Nov* *This may be a special intake. Contact us to find out more.
Tuition Fees
RM23,300
Course Highlights
- Gain an in-depth approach to becoming more effective in implementing digital marketing strategies and gaining competitive advantages
- Be equipped with the required industry knowledge and skills to face the challenges towards becoming a global entrepreneur
- Build experience and knowledge through the theoretical and practical exposure offered by this programme
- SEGi University is ranked among the world's top 1.5% Universities in the world (#701-710) with a 5 Stars Plus rating in the QS World University Rankings 2027
Course Structure
- Introduction to Business
- Introduction to Digital Marketing
- Principles of Marketing
- Academic English
- Principles of Management
- Consumer Behaviour
- Introduction to Advertising
- Business and Company Law
- Principles of Economics
- Financial Accounting
- Social Media Marketing
- Malaysian Studies 2 (Local students)
- Bahasa Melayu Komunikasi 1 (International students)
- Growth Mindset / Bahasa Kebangsaan A*
- Business Data Analytic
- Digital and Service Marketing
- Web Designing
- Search Engine Optimisation
- Digital Personal Selling
- Introduction to Finance
- Marketing Management
- Ethical Issues in Marketing
- Integrated Marketing Communication
- Technopreneurship
- Digital Marketing Research
- International Marketing
- Co-curriculum Management
- Industrial Revolution 4.0 in Malaysia
Entry Requirements
- SPM / O-Level or equivalent: 3 credits
- UEC: 3 credits
- Related SKM Level 3
- Related Certificate or equivalent
- MQA-APEL T4
Estimated Fees
Application fees (non-refundable)
RM200
Tuition fees
RM23,300
Other miscellaneous fees
RM200
Discounts & scholarships
-RM1,300
Total payable amount
RM22,400
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM2,000
Scholarships
SEGi College Penang
Penang, Pulau Pinang
Amount
Up to RM1,000 per 'A'
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
RM1,000 every year for a maximum of RM5,000
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
SEGi High Achiever's Scholarship (HAS)
Amount
Up to 100% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
SEGi Sports / Clubs / Societies Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
Up to 35% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Sibling Discount / Family Discount
Amount
Up to 40% tuition fee waiver
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
30% tuition fee rebate
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
'A' Rebates and High Achiever Scholarship (HAS) Using Trial Results
Amount
Up to 100% tuition fee waiver
Study Level
Diploma
SEGi College Penang
Penang, Pulau Pinang
Amount
RM500 claims
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Special Northern Region Scholarship
Amount
RM3,000 tuition fee waiver
Study Level
Certificate, Diploma, Bachelor's Degree