BA (Hons) Advertising and Digital Marketing Communications (3+0 University of Greenwich, UK)
SEGi College Penang
George Town, Pulau Pinang, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Sep
Tuition Fees
RM45,000
Course Structure
- Principles and Practice of Marketing (Part 1)
- Introduction to Advertising
- Introduction to Digital Marketing
- Personal Professional Development 1
- Principles and Practice of Marketing (Part 2)
- Financial Aspects of Marketing/Public Relations
- Creative Content Marketing
- Brand Management
- Penghayatan Etika dan Peradaban/Falsafah dan Isu Semasa (International students) (NEW)
- Falsafah dan Isu Semasa (Local students) (NEW)
- Bahasa Melayu Komunikasi 2 (International students)
- Penghayatan Etika dan Peradaban (Local students)
- Design Thinking/Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
- Customer Insight and Research (Part 1)
- Personal and Professional Development 2
- Media Planning and Buying
- Global Marketing Management
- Customer Insight and Research (Part 2)
- Research Methods
- Advertising Campaign Management
- Integrated Marketing Communication Management
- Statistics for Managers
- Malaysia Society 5.0
- Community Engagement
- Direct, Interactive and Digital Marketing (Part 1)
- Dissertation (Part 1)
- Internet Marketing
- Contemporary Issues in Marketing
- Direct, Interactive and Digital Marketing (Part 2)
- Dissertation (Part 2)
- Social Media and Analytics
- Strategic Communications
- Business Placement (Internship)
Entry Requirements
- UEC: 5 credits
- STPM: Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A Level: Passes in 2 subjects
- Matriculation/Foundation or equivalent
- SAM/AUSMAT: Min. ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
- Additional Requirements: Credit in Maths at SPM/O Level or equivalent and min. CGPA 2.50
- IELTS: Band 6.0
- TOEFL iBT: 46
- Cambridge English: 160
- Pearson Test: 51
- Linguaskill Cambridge: 169 - 175
- MUET: Band 3
- *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.
Estimated Fees
Application fees (non-refundable)
RM350
Tuition fees
RM45,000
Other miscellaneous fees
RM20,323
Discounts & scholarships
-RM1,300
Total payable amount
RM64,373
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM9,000