BA (Hons) Advertising and Digital Marketing Communications (3+0 University of Greenwich, UK)
SEGi College Penang
George Town, Pulau Pinang, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Sep
Tuition Fees
RM50,428
Course Structure
- Principles and Practice of Marketing (Part 1)
- Introduction to Advertising
- Introduction to Digital Marketing
- Personal Professional Development 1
- Principles and Practice of Marketing (Part 2)
- Financial Aspects of Marketing/Public Relations
- Creative Content Marketing
- Brand Management
- Penghayatan Etika dan Peradaban/Falsafah dan Isu Semasa (International students) (NEW)
- Falsafah dan Isu Semasa (Local students) (NEW)
- Bahasa Melayu Komunikasi 2 (International students)
- Penghayatan Etika dan Peradaban (Local students)
- Design Thinking/Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
- Customer Insight and Research (Part 1)
- Personal and Professional Development 2
- Media Planning and Buying
- Global Marketing Management
- Customer Insight and Research (Part 2)
- Research Methods
- Advertising Campaign Management
- Integrated Marketing Communication Management
- Statistics for Managers
- Malaysia Society 5.0
- Community Engagement
- Direct, Interactive and Digital Marketing (Part 1)
- Dissertation (Part 1)
- Internet Marketing
- Contemporary Issues in Marketing
- Direct, Interactive and Digital Marketing (Part 2)
- Dissertation (Part 2)
- Social Media and Analytics
- Strategic Communications
- Business Placement (Internship)
Entry Requirements
- UEC: 5 credits
- STPM: Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A Level: Passes in 2 subjects
- Matriculation/Foundation or equivalent
- SAM/AUSMAT: Min. ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
- Additional Requirements: Credit in Maths at SPM/O Level or equivalent and min. CGPA 2.50
- IELTS: Band 6.0
- TOEFL iBT: 46
- Cambridge English: 160
- Pearson Test: 51
- Linguaskill Cambridge: 169 - 175
- MUET: Band 3
- *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.
Estimated Fees
Application fees (non-refundable)
RM350
Tuition fees
RM50,428
Other miscellaneous fees
RM16,158
Discounts & scholarships
-RM1,300
Total payable amount
RM65,636
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM15,128
Scholarships
SEGi College Penang
Penang, Pulau Pinang
Amount
Up to RM1,000 per 'A'
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
RM1,000 every year for a maximum of RM5,000
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
SEGi High Achiever's Scholarship (HAS)
Amount
Up to 100% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
SEGi Sports / Clubs / Societies Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
30% tuition fee rebate
Study Level
Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
RM2,000 rebate
Study Level
Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
Up to 35% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Sibling Discount / Family Discount
Amount
Up to 40% tuition fee waiver
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
30% tuition fee rebate
Study Level
Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Amount
RM500 claims
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Penang
Penang, Pulau Pinang
Special Northern Region Scholarship
Amount
RM3,000 tuition fee waiver
Study Level
Certificate, Diploma, Bachelor's Degree