Diploma in Digital Marketing

Perdana University

Bukit Damansara, Kuala Lumpur, Malaysia

Quick Facts

Duration

2 years

Mode

Full-time, On-campus

Intake

Feb, Jul, Sep

Tuition Fees

RM18,000

Request Info

Course Structure

Year 1

Semester 1:

Bahasa Melayu Komunikasi Or Bahasa Kebangsaan A
Penghayatan Etika dan Peradaban
Business Mathematics and Statistics
Malaysian Business
Information Technology
Principles of Microeconomics
English for Communication

Semester 2:

Emotion Management / Service Learning Malaysia
Principles of Macroeconomics
Public Speaking and Business Relations
Principles of Human Resource Management
Management Information System
Principles of Management

Semester 3:

Principles of Marketing and Advertising
Organisational Behaviour
Principles of Accounting and Finance
Consumer Behaviour
International E-Commerce

Year 2

Semester 4:

Introduction to Multimedia Applications
Digital Graphic Design
Integrated Marketing Communication
Introduction to International Marketing
Operations Management and Strategy

Semester 5:

Digital Entrepreneurship
Marketing Ethics and Cyber Law
Graphic Illustration
Web Design and Publishing
Social Media Marketing

Semester 6:

Industrial Training

Entry Requirements

Possesses SPM with at least credit in THREE subjects; OR
Possesses SKM Level 3 in the related field; OR
A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR
A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject; OR
A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul; OR
Other equivalent qualifications recognised by the Malaysian Government.

Note: The requirement to pass Mathematics and English subjects at SPM level can be waived should the qualifications contain Mathematics and English subjects with equivalent / higher achievement.

Request Info