Bachelor of Business Administration (Honours) in Digital Marketing
Nilai University
Nilai, Negeri Sembilan, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Feb, May, Jun, Sep, Oct
Tuition Fees
RM54,000
Course Structure
Core (Common)
- BA3105 Introduction to Finance
- BA3120 Introduction to Financial Accounting
- BA3121 Intro to Management Accounting
- EB3130 Quantitative Methods for Business
- EC3162 Essentials of Information Skills
- BM3100 Principles of Marketing
- BM3102 Foundation of Business
- BM3103 Business Communications
- BM3105 Law for Business
- BM3106 Principles of Microeconomics
- BM3107 Principles of Macroeconomics
- BM3111 Principles of Management
- BM3200 Human Resource Management
- BM3218 Business Ethics and Social Responsibilities
Core (Discipline)
- BA3213 Personal Finance
- BA3216 Financial Technology
- BM3204 Organisational Behaviour
- BM3213 Marketing Management
- BM3219 Entrepreneurship
- BM3225 Digital Marketing Management
- BM3229 E-Commerce
- BM3309 International Business
- BM3324 Business Analytics
- BM3325 Logistics and Supply Chain Management
- BM3326 Global Talent Management
- BM3328 Business Research Methods
Specialisation
- BM3216 Consumer Behaviour
- BM3227 Ethics in Digital Marketing
- BM3313 Marketing Research
- BM3314 Global Marketing
- BM3322 Advertising Marketing
- BM3330 Social Media Marketing
- BM3331 Affiliate Marketing
- BM3332 Mobile & Email Marketing
- BM3333 Search Engine Optimization and Minimization
- BM3334 Web Analytics
Compulsory
- MPU3112 Philosophy & Current Issues (Malaysians & International Students)
- MPU3122/MPU3142 Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
- MPU3215 Graduate Preparatory Course
- MPU3412 Co-curriculum
Industrial Training
- GP3305 Internship
Entry Requirements
- STPM: Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or
- A-Level: Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level; or
- UEC: Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or
- Foundation/ Matriculation: Pass with a minimum CGPA of 2.00; or
- STAM: Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or
- Diploma/ Advance Diploma (Level 4/5, MQF): Pass with a minimum CGPA of 2.00
Notes:
- Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
- Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses
Estimated Fees
Application fees (non-refundable)
RM100
Tuition fees
RM54,000
Other miscellaneous fees
RM3,940
Discounts & scholarships
-RM800
Total payable amount
RM57,240
You save
RM800
when you apply with EduAdvisor!
Other savings
Up to RM5,400