Bachelor of Business Administration (Honours) in Digital Marketing
Nilai University
Nilai, Negeri Sembilan, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Apr*, Jun, Sep, Oct* *This may be a special intake. Contact us to find out more.
Tuition Fees
RM54,000
Course Structure
Core (Common)
- BA3105 Introduction to Finance
- BA3120 Introduction to Financial Accounting
- BA3121 Intro to Management Accounting
- EB3130 Quantitative Methods for Business
- EC3162 Essentials of Information Skills
- BM3100 Principles of Marketing
- BM3102 Foundation of Business
- BM3103 Business Communications
- BM3105 Law for Business
- BM3106 Principles of Microeconomics
- BM3107 Principles of Macroeconomics
- BM3111 Principles of Management
- BM3200 Human Resource Management
- BM3218 Business Ethics and Social Responsibilities
Core (Discipline)
- BA3213 Personal Finance
- BA3216 Financial Technology
- BM3204 Organisational Behaviour
- BM3213 Marketing Management
- BM3219 Entrepreneurship
- BM3225 Digital Marketing Management
- BM3229 E-Commerce
- BM3309 International Business
- BM3324 Business Analytics
- BM3325 Logistics and Supply Chain Management
- BM3326 Global Talent Management
- BM3328 Business Research Methods
Specialisation
- BM3216 Consumer Behaviour
- BM3227 Ethics in Digital Marketing
- BM3313 Marketing Research
- BM3314 Global Marketing
- BM3322 Advertising Marketing
- BM3330 Social Media Marketing
- BM3331 Affiliate Marketing
- BM3332 Mobile & Email Marketing
- BM3333 Search Engine Optimization and Minimization
- BM3334 Web Analytics
Compulsory
- MPU3112 Philosophy & Current Issues (Malaysians & International Students)
- MPU3122/MPU3142 Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
- MPU3215 Graduate Preparatory Course
- MPU3412 Co-curriculum
Industrial Training
- GP3305 Internship
Entry Requirements
- STPM: Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or
- A-Level: Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level; or
- UEC: Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or
- Foundation/ Matriculation: Pass with a minimum CGPA of 2.00; or
- STAM: Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or
- Diploma/ Advance Diploma (Level 4/5, MQF): Pass with a minimum CGPA of 2.00
Notes:
- Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
- Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses
Estimated Fees
Application fees (non-refundable)
RM100
Tuition fees
RM54,000
Other miscellaneous fees
RM3,940
Discounts & scholarships
-RM800
Total payable amount
RM57,240
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM8,100
Scholarships
Nilai University
Nilai, Negeri Sembilan
Amount
100% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Nilai University
Nilai, Negeri Sembilan
Amount
Tuition fee waiver off total balance amount of tuition fee not covered by PTPTN
Study Level
Diploma, Bachelor's Degree
Nilai University
Nilai, Negeri Sembilan
Amount
15% tuition fee waiver
Study Level
Foundation, Diploma, Advanced Diploma, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research
Nilai University
Nilai, Negeri Sembilan
Amount
100% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Nilai University
Nilai, Negeri Sembilan
Extra-Curriculum & Sports Excellence Award (ECSEA) Scholarship
Amount
Up to 100% tuition fee waiver and accommodation
Study Level
Foundation, Diploma, Bachelor's Degree
Nilai University
Nilai, Negeri Sembilan
Enrichment For Life (EFL) Award
Amount
RM500 tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Nilai University
Nilai, Negeri Sembilan
Amount
Up to 75% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Nilai University
Nilai, Negeri Sembilan
Amount
15% tuition fee waiver
Study Level
Foundation, Diploma, Advanced Diploma, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research
Nilai University
Nilai, Negeri Sembilan
Children of Government/ Civil Servant Discount
Amount
10% tuition fee waiver
Study Level
Foundation, Diploma, Advanced Diploma, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research
Nilai University
Nilai, Negeri Sembilan
Children of Felda Staff Discount
Amount
20% tuition fee waiver
Study Level
Foundation, Diploma, Advanced Diploma, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research
Nilai University
Nilai, Negeri Sembilan
Amount
15% tuition fee waiver for next long semester
Study Level
Diploma, Bachelor's Degree