Diploma in Digital Marketing

Methodist College Kuala Lumpur (MCKL)

George Town, Pulau Pinang, Malaysia

Quick Facts

Duration

2.5 years

Mode

Full-time, On-campus

Intake

Jan, Apr, Aug

Tuition Fees

RM23,400

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Course Highlights

Upon completion, you will have multiple options for a final-year degree, helping you accelerate your education
Gain affordable global opportunities by enjoying special discounts through partner universities, and gaining internationally recognised qualifications and diverse cultural experiences abroad
MCKL is a Qualifications Scotland (formerly Scottish Qualifications Authority, SQA) Approved Centre, allowing you to earn two certificates and broaden your options for future academic progression
Build practical skills and gain exposure to the latest digital marketing practices, covering key areas such as Business Analytics, Search Engine Optimization (SEO), Social Media Marketing and Industrial Training

Entry Requirements

SPM: Min. 3 credits in any subjects
O Level/IGCSE: Min. 3 credits in any subjects
STPM: Min. a Grade C in any subjects
Others:
- Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or the Malaysian Government will be considered on a case-by-case basis.

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Course Structure

Overview

Common Core

Business Ethics
Organisational Behaviour
Fundamentals of Innovation and Entrepreneurship
Introduction to Digital Business
International Business
Business Process Management
Introduction to Business Communication
Information System for Business
Introduction to Microeconomics
Introduction to Macroeconomics
Financial Accounting
Introduction to Finance
Introduction to Management
Introduction to Human Resource Management
Introduction to Marketing
Business Statistics

Discipline Core

Industrial Training

*Mata Pelajaran Pengajian Umum (MPU)

Falsafah dan Isu Semasa
Integrity and Anti-Corruption
Character Formation
Service Learning
Bahasa Kebangsaan A (Local students who do not have credit in SPM BM)
Bahasa Melayu Komunikasi 1 (International students)

Note: * MPU Subjects: The Ministry of Higher Education (MOHE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the Ministry's requirements. Subjects will differ depending on the institution and the level of studies of the student.