Diploma in Digital Marketing

Methodist College Kuala Lumpur (MCKL)

George Town, Pulau Pinang, Malaysia

Quick Facts

Duration

2.5 years

Mode

Full-time, On-campus

Intake

Jan, Apr, Aug

Tuition Fees

RM23,400

Course Highlights

  • Upon completion, you will have multiple options for a final-year degree, helping you accelerate your education
  • Gain affordable global opportunities by enjoying special discounts through partner universities, and gaining internationally recognised qualifications and diverse cultural experiences abroad
  • MCKL is a Qualifications Scotland (formerly Scottish Qualifications Authority, SQA) Approved Centre, allowing you to earn two certificates and broaden your options for future academic progression
  • Build practical skills and gain exposure to the latest digital marketing practices, covering key areas such as Business Analytics, Search Engine Optimization (SEO), Social Media Marketing and Industrial Training

Entry Requirements

  • SPM: Min. 3 credits in any subjects
  • O Level/IGCSE: Min. 3 credits in any subjects
  • STPM: Min. a Grade C in any subjects
  • Others: 
    • Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or the Malaysian Government will be considered on a case-by-case basis.

Course Structure

Common Core 

  • Business Ethics
  • Organisational Behaviour
  • Fundamentals of Innovation and Entrepreneurship
  • Introduction to Digital Business
  • International Business
  • Business Process Management
  • Introduction to Business Communication
  • Information System for Business
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Financial Accounting
  • Introduction to Finance
  • Introduction to Management
  • Introduction to Human Resource Management
  • Introduction to Marketing
  • Business Statistics

Discipline Core 

  • Applied Business Research
  • Search Engine Optimisation
  • Consumer Behaviour
  • Business Law
  • Introduction to Business Analytics
  • Social Media Content Marketing
  • Strategic Global Marketing
  • Project Management
  • Introduction to Digital Marketing

Industrial Training 

*Mata Pelajaran Pengajian Umum (MPU) 

  • Falsafah dan Isu Semasa 
  • Integrity and Anti-Corruption 
  • Character Formation
  • Service Learning
  • Bahasa Kebangsaan A (Local students who do not have credit in SPM BM)
  • Bahasa Melayu Komunikasi 1 (International students)

Note: * MPU Subjects: The Ministry of Higher Education (MOHE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the Ministry's requirements. Subjects will differ depending on the institution and the level of studies of the student.

Progression Partner Universities

Complete your degree in just one year after your MCKL diploma.

  • De Montfort University, UK 
  • Middlesex University London, UK 
  • Northumbria University, UK 
  • Swansea University, UK 
  • University of Huddersfield, UK 
  • University of Northampton, UK 
  • University of Sunderland, UK 
  • University of the West of England, UK
  • Coventry University, UK (with SQA Advanced Diploma)
  • Teesside University, UK (with SQA Advanced Diploma)
  • University of East Anglia, UK (with SQA Advanced Diploma)
  • University of Essex, UK (with SQA Advanced Diploma)

Progress to these university degrees after completing your diploma at MCKL.

1.5-Year Degree Pathways

  • Massey University, NZ

2-Years Degree Pathways

  • Deakin University, Australia (CRICOS Provider Code: 00113B)
  • Dongseo University, South Korea
  • Keele University, UK
  • Sheffield Hallam University, UK
  • University of Sussex, UK

Estimated Fees

Application fees (non-refundable)

RM1,100

Tuition fees

RM23,400

Other miscellaneous fees

RM10,500

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM34,200

You save RM800 when you apply with EduAdvisor!

Other savings

Up to RM2,340

  • Bursary

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