Bachelor of Communication (Honours) in Integrated Marketing Communication
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jun, Oct
Tuition Fees
RM49,460
Course Structure
- Theories of Communication
- Introduction to Social Science
- Introduction to Integrated Marketing Communication
- Basic Marketing
- Office Application Technology
- Hubungan Etnik/Pengajian Malaysia 3
- Human Communication
- Introduction to Corporate Communication
- Tamadun Islam & Tamadun Asia/Bahasa Melayu Komunikasi 3
- Mass Media and Society
- Introduction to Corporate Multimedia
- Communication Laws and Ethics
- Public Relations Practices
- Interactive Skills
- MPU Subjects (U2)
- Cross Cultural Communication
- Corporate Writing
- Publicity
- Basic Entrepreneurship
- Critical Reading Skills
- Free Elective I
- Consumer Behaviour
- E-Advertising
- Managing Advertising and Promotion
- Branding and Positioning
- Promotional Writing, International Relations
- Research Methods
- Knowledge Management
- MPU Subjects (U3)
- Crisis Communication Management
- IMC Campaign and Planning
- Creative Strategy and Production in IMC
- Effective Negotiation
- IMC and Globalization
- Free Elective II
- International Marketing
- Internet Marketing
- Industrial Training
- MPU Subjects (U4)
Entry Requirements
- STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
- A Level: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in O Level English
- UEC: Minimum 5Bs (including English)
- Diploma: Minimum CGPA 2.00
- Matriculation/Foundation: Minimum CGPA 2.00
- SAM/HSC/AUSMAT: TER/UAI: Average of 60% or higher in 5 subjects
- CPU/CIMP: Average of 60% or higher in 6 subjects
- IB: 26 points or higher based on 6 subjects
- Other Qualifications: As recognised by the Senate of IUKL as equivalent to STPM
- IELTS: 5
- TOEFL (PBT): 500
- TOEFLE (IBT): 42
- PTE: 47
- MUET: BAND 3
- Cambridge English: 154
Estimated Fees
Application fees (non-refundable)
RM200
Tuition fees
RM52,460
RM49,460
Other miscellaneous fees
RM460
Discounts & scholarships
-RM300
Total payable amount
RM49,820
You save RM3,300 when you apply with EduAdvisor!
Other savings
Up to RM9,320
Scholarships
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
Star Teenagers Student Excellence Scholarship
Amount
Up to RM30,000 tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
Principal Recommended Star Teenagers Scholarship
Amount
Up to RM30,000 tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
Amount
Up to RM4,500 tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
April Intake Special: Exclusive Accommodation Promotion
Amount
Free hostel fee for the first semester
Study Level
Foundation, Diploma, Bachelor's Degree
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
Progressing Student Tuition Waiver
Amount
50% tuition fee waiver
Study Level
Bachelor's Degree
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
Amount
RM5,000 tuition fee waiver
Study Level
Bachelor's Degree
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
Amount
RM3,000 tuition fee rebate
Study Level
Foundation, Diploma, Bachelor's Degree
Kuala Lumpur University of Science and Technology (KLUST)
Kajang, Selangor
10% Discount for Siblings / Children of School Teachers / Children of Government Servants
Amount
10% tuition fee waiver per semester
Study Level
Foundation, Diploma, Bachelor's Degree