MA (Hons) Marketing

Heriot-Watt University Malaysia (HWUM)

Putrajaya, Putrajaya, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Sep

Tuition Fees

RM109,680

Course Structure

Semester 1:

  • Quantitative Methods
  • Fundamentals of Marketing
  • Human Resource Management
  • Consumer Behaviour

Semester 2:

  • Business Skills for the Second Machine Age
  • Management Accounting in Organisations
  • Operations and Supply Chain Management
  • Organisational Behaviour or Enterprise: Concepts and Issues

Semester 1:

  • Global Strategic Marketing
  • Digital Analytics for Marketing
  • Responsible Marketing (new for 2021)
  • Project Management or Marketing Insights

Semester 2:

  • Business Research methods
  • Integrated Marketing Comms
  • Marketing Project (new for 2021)
  • Innovation Management

Semester 1:

  • Dissertation/Project
  • Future Issues in Marketing
  • Leisure Marketing
  • Retail Marketing or International Entrepreneurship

Semester 2:

  • Dissertation/Project
  • Branding
  • Digital Marketing
  • Marketing and Management of SMEs or Marketing Sustainability

Entry Requirements

  • Foundation Year Heriot-Watt University Malaysia Foundation in Science or Business: CCCC
  • A Level/STPM: CCC
  • UEC: 20 points or less (5 subjects not less than B grade)
  • WACE/SACE: ATAR 70
  • CPU: 70%
  • SMA 3 (Indonesia): 7.5
  • IB Diploma: 25 points
  • Diploma or any other relevant qualification recognised by the Malaysian Government, acceptable to the University

Special requirements: In addition to the entry requirements above, we also require a minimum B in Mathematics at SPM/O Level or equivalent. Special English requirements may also apply.

  • If English is not your first language, then evidence of proficiency equivalent to IELTS 6.0 is required.

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM109,680

Discounts & scholarships

-RM1,300

  • Exclusive
  • Rebate

Total payable amount

RM108,880

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