11 COMMON CORE SUBJECTS

• DMCH1214 Mass Communication(Common Core)
• DMCH1224 Human Communication(Common Core)
• DMCH1234 English for Academic Purposes(Common Core)
• DMCH1244 Public Speaking and Presentation Skills(Common Core)
• DMCH1254 Public Relations(Common Core)
• DMCH1264 Multimedia Design(Common Core)
• DMCH1274 Marketing Communication(Common Core)
• DMCH1284 Writing for Mass Media(Common Core)
• DMCH1294 Principles of Journalism(Common Core)
• DMCH1314 Entrepreneurship(Common Core)
• DMCH1324 Acting for Film and Theatre(Common Core)

MPU 1 (Choose One)

• MPU2183 Penghayatan Etika dan Peradaban (Local student only)
• MPU2193 Falsafah dan Isu Semasa (Local student only)
• MPU2133 Bahasa Melayu Komunikasi 1 (Compulsory for Foreign student)

MPU2/MPU3 (Choose One)

• MPU2213 Bahasa Kebangsaan A (Compulsory for local student who did not have credit in BM SPM)
• MPU2313 Introduction to Malaysian Tourism

4 Common Core Subjects

• DMCH2123 Graphics and Publication Design (Common Core)
• DMCH2133 Introduction to Research (Common Core)
• DMCH2143 Introduction to Digital Marketing (Common Core)
• DMCH2268 Industrial Training (Common Core)

3 Discipline Core Subjects + 2 Elective Subjects Option 1 : Communication Analytics; OR

• DMCH2154 Communication in Global Workplace (Discipline Core)
• DMCH2164 Search Engine Optimization (Discipline Core)
• DMCH2173 Visualizing & Communicating Data (Discipline Core)
• DMCH2234 Digital Photography Techniques (Elective)
• DMCH2253 Introduction to Data Analytics (Elective)

Option 2 : Film Making, Broadcast and Media; OR

• DMCH2184 Broadcast & New Media (Discipline Core)
• DMCH2173 Visualizing & Communicating Data (Discipline Core)
• DMCH2194 Creative Media Production (Discipline Core)
• DMCH2214 Films for YouTube and Social Media (Elective)
• DMCH2253 Introduction to Data Analytics (Elective)

Option 3 : Social and Digital Media Marketing

• DMCH2214 Films for YouTube and Social Media (Discipline Core)
• DMCH2223 Advertising (Discipline Core)
• DMCH2164 Search Engine Optimization (Discipline Core)
• DMCH2244 Media, Technology & Society (Elective)
• DMCH2253 Introduction to Data Analytics (Elective)

General Elective

• GEN2513 Communication 1 (depending on subject availability)

MPU 4 (Choose One)

• MPU2412 Co-Curriculum – Sports 1
• MPU2422 Co-Curriculum – Community Service 1

HELP’s innovative and creative communication programmes prepare students for working across the media industry and beyond.

• Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors.

• Practical training through internships are available.

• We are equipped with professional and industry standard broadcast studios and equipment to enhance the quality of its media, PR and communication graduates for ready employment anywhere.

Programme Highlights:

• Highly practical in nature, involving studio-based production of talk shows and field production of short videos and documentaries
• Provides adequate knowledge and basic skills in all phases of print and media production, advertising, broadcasting and public relations
• Hands-on experience in handling industry standard Panasonic HD cameras and Final Cut Pro editing software
• Internship lasting one semester gives students real world exposure to media and production
• School’s close links with industry and government sector help students secure internships and practical exposure at leading television stations, production houses and other media organisations
• Provides pathways to a wide range of degree or postgraduate studies in Journalism, Marketing Communication, Public Relations, Advertising, Filmmaking and Design
• Filmmaking and design in local or foreign universities