Position Responsibilities
Content Creation & Ideation
- Plan, develop and execute creative content across multiple platforms, including social media, digital campaigns, and marketing initiatives, ensuring alignment with the brand’s objectives and audience engagement.
- Write compelling and creative copy that grabs attention and aligns with the brand’s voice and tone.
- Record, produce, and edit quality videos and photos for social media and digital campaigns.
- Work closely with the brand team to develop content that supports and enhances ongoing campaigns.
- Collaborate with the creative team to create visually compelling designs, graphics, or handle design tasks when necessary to ensure alignment with the brand’s identity.
Social Media Management
- Plan, schedule, and publish content on platforms such as Instagram, Facebook, TikTok and more.
- Actively engage with followers, fostering an interactive and loyal community.
- Support the planning and execution of campaigns, from ideation to performance review.
Collaboration & Campaign Support
- Collaborate with cross-functional teams, including marketing, branding, and creative, to develop content that supports overall campaign goals.
- Assist in the execution and management of content-driven campaigns.
- Monitor content performance and make data-driven adjustments to improve engagement and reach.
Reporting
- Track and compile weekly and monthly content performance reports across all platforms (TikTok, Instagram, Facebook, XHS).
- Analyse key metrics such as reach, impressions, engagement rate, video completion rate, click-throughs, and follower growth.
- Highlight top-performing content, trend opportunities, and content gaps.
- Provide simple insights and recommendations to improve future content, posting times, and creative direction.
Qualifications & Experiences
- Diploma/Degree in Marketing, Communications, or any related field.
- At least 1–2 years experince in content creation or social media management, Fresh graduates with a passion for content are also welcome to apply!
- Excellent in conceptualizing, creating, and executing creative content that aligns with brand messaging and objectives.
- Strong written and verbal skills in Malay and English, with Mandarin proficiency as a plus, and the ability to craft compelling messages while collaborating with internal teams.
- Proficiency in social media tools (e.g., Meta Business Suite, TikTok Analytics).
- Proficiency in design and editing tools (e.g., Canva, CapCut).
- Comfortable and confident in front of the camera for recording videos and creating visual content.
- Able to quickly adjust to new trends, tools, and project requirements in a fast-paced environment.
- Strong communication, organizational, and project management skills.
- Ability to work cross-functionally with teams and external partners.
- Always thinking outside the box to develop fresh and captivating content.
- Pays close attention to every aspect of content creation to ensure high-quality, polished output.
- Able to troubleshoot challenges and find effective solutions while maintaining a high standard of creativity and quality.
a Necessity, not a Luxury
For many, coffee is a daily need. Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.We started ZUS Coffee to change this perception.With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.a Necessity, not a Luxury