Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Apr, Sep
Tuition Fees
RM78,000
Course Structure
- History of Media
- Introduction to New Media Studies
- Introduction to Advertising
- Introduction to Mass Communication
- Photography
- Visual Communication Design
- Advertising Creative
- Media and Communication Law
- Advertising Copywriting
- Principles of Marketing
- Audiovisual Commercials
- Brand Management
- Advertising Workshop
- Communication Campaigns
- Advertising Psychology
- Organizational Communication
- Media Research
- Design Thinking
- Final Year Project
- Internship
- Broadcast Advertising
- Intercultural Communication
- Introduction to International Communication
- Strategic Communication Planning
- Social Media and Public Relations
- New Media Marketing
- Mobile Marketing
- Data Analysis in Digital Creative Industries
- Environmental Design
- Digital Print Production
Entry Requirements
- STPM: Minimum Grade C (NGMP 2.00) in 2 subjects and credit in English Language subject at SPM level or equivalent
- STAM: Minimum grade of Jayyid and Credit in English Language subject at SPM level or equivalent
- A Level: With at least grade D in 2 subjects
- UEC: At least grade B in 5 subjects including English Language subject
- SAM: At least Tertiary Entrance Rank (TER) 70 and grade B in 2 related subjects
- CPU: Average 70% in 6 related subjects
- Foundation/Matriculation: At least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent
- Diploma (in a relevant field): At least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent; OR pass Diploma (Level 4 MQF) in Media and Communication field or equivalent
Estimated Fees
Application fees (non-refundable)
RM300
Tuition fees
RM78,000
Total payable amount
RM78,300
Other savings
Up to RM19,500