Bachelor of Communication (Hons) Public Relations

UOW Malaysia KDU University College

Shah Alam, Selangor, Malaysia

Quick Facts


3 years


Full-time, On-campus


Jan, May, Sep, Oct

Tuition Fees


Course Highlights

  • A member of the Institute of Public Relations Malaysia (IPRM), which is a significant party in the development of Malaysian public relation industry for the last 40 years
  • Be exposed to the different facets of the PR industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR
  • Part of the University of Wollongong Australia’s global network, which also has campuses located in Australia, Dubai and Hong Kong
  • University of Wollongong is ranked #162 in the QS World University Rankings 2024

Course Structure

  • Public Relations Writing
  • Introduction to Corporate Communication
  • Introduction to Mass Communication
  • Media Relations
  • Corporate Writing
  • Communication Theories
  • Public Relations Campaign Skills: Theory & Strategy
  • Oral Communication
  • Writing and Referencing
  • Digital Public Relations
  • Communication Law
  • Public Relations Management
  • Public Opinion and Activism
  • Feature Writing and Public Relations
  • Specialised Public Relations
  • Fundraising and Public Relations
  • Crisis Communication and Management
  • International Public Relations
  • Professional Development & Leadership Skills
  • Research Methodology
  • Financial Public Relations
  • Final Year Project (Part 1 & 2)
  • Public Relations Consultancy
  • Elective (2 subjects)
  • Internship

Choose 2:

  • Event Management
  • Principles of Advertising
  • Principles of Marketing
  • Intercultural Communication
  • Integrated Marketing Communication
  • Media, Culture and Society

Entry Requirements

  • STPM/GCE A Level: 2 Principal Passes
  • UEC: 5 Credits (5Bs) inclusive of a Credit in English
  • Diploma: Pass with min. CGPA of 2.00
  • Foundation Studies: Pass

Estimated Fees

Application fees (non-refundable)


Tuition fees



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Other miscellaneous fees


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