Bachelor of Communication (Hons) Public Relations
University of Wollongong Malaysia
Shah Alam, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Mar, May, Jul, Sep, Oct
Tuition Fees
RM68,975
Course Highlights
- A member of the Institute of Public Relations Malaysia (IPRM), which is a significant party in the development of Malaysian public relation industry for the last 40 years
- Be exposed to the different facets of the PR industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR
- Part of the University of Wollongong Australia’s global network, which also has campuses located in Australia, Dubai and Hong Kong
- University of Wollongong is ranked #162 in the QS World University Rankings 2024
Course Structure
- Public Relations Writing
- Introduction to Corporate Communication
- Introduction to Mass Communication
- Media Relations
- Corporate Writing
- Communication Theories
- Public Relations Campaign Skills: Theory & Strategy
- Oral Communication
- Writing and Referencing
- Digital Public Relations
- Communication Law
- Public Relations Management
- Public Opinion and Activism
- Feature Writing and Public Relations
- Specialised Public Relations
- Fundraising and Public Relations
- Crisis Communication and Management
- International Public Relations
- Professional Development & Leadership Skills
- Research Methodology
- Financial Public Relations
- Final Year Project (Part 1 & 2)
- Public Relations Consultancy
- Elective (2 subjects)
- Internship
Choose 2:
- Event Management
- Principles of Advertising
- Principles of Marketing
- Intercultural Communication
- Integrated Marketing Communication
- Media, Culture and Society
Entry Requirements
- STPM/GCE A Level: 2 Principal Passes
- UEC: 5 Credits (5Bs) inclusive of a Credit in English
- Diploma: Pass with min. CGPA of 2.00
- Foundation Studies: Pass
Estimated Fees
Application fees (non-refundable)
RM600
Tuition fees
RM68,975
Other miscellaneous fees
RM5,700
Discounts & scholarships
-RM1,300
Total payable amount
RM73,975
You save
RM1,300
when you apply with EduAdvisor!
Other savings
Up to RM2,000