Bachelor of Marketing (Honours)

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Jun, Oct

Tuition Fees

RM48,600

Course Highlights

  • Recognised by the Malaysian Association of Company Secretaries (MACS) and Chartered Institute of Management Accountants (CIMA)
  • Designed to prepare you to be industry-driven, who is adaptable to the current business demands and skilled in a variety of marketing techniques and tools
  • Learn about the e-commerce ecosystem through the Alibaba.com Global Digital Talent (GDT) programme offered at UTAR, and hone your digital marketing skills on the Google Ignite programme
  • Ranked #109 in QS Asia University Rankings 2026 and #301-350 in THE Asia University Rankings 2026

Entry Requirements

  • STPM:
    • 1. A minimum of Grade C (GP 2.0) in any 2 subjects
    • 2. Pass in Mathematics and English at SPM level / equivalent**
  • STAM:
    • 1. A minimum grade of Jayyid
    • 2. Pass in Mathematics and English at SPM level / equivalent**
  • A Level:
    • 1. A minimum of Grade D in any 2 subjects
    • 2. Pass in Mathematics and English at SPM level / equivalent*
  • UEC:
    • 1. Grade B in 5 subjects
    • 2. Pass in Mathematics and English at SPM level / equivalent**
  • SAM:
    • 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects
    • 2. Pass in Mathematics and English at SPM level / equivalent**
  • CPU:
    • 1. An average of 70% in 6 subjects
    • 2. Pass in Mathematics and English at SPM level / equivalent**
  • International Baccalaureate (IB) Diploma:
    • 1. Diploma with a minimum of 24 points (excluding bonus points)
    • 2. Pass in Mathematics and English at SPM level / equivalent**
  • TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)
    • 1. Must be fully accredited by MQA
    • 2. At least CGPA of 2.50 or CGPA of 2.00 but less than 2.50 with at least 2 years work experience in relevant field, subject to Senate / Academic Board’s approval
    • 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
    • 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect
  • UTAR Foundation,Matriculation/Foundation from other Institutions of Higher Learning/equivalent,Diploma (Level 4, MQF),Advanced Diploma (Level 5, MQF):
    • 1. Minimum CGPA of 2.00
  • Other equivalent qualifications recognised by the Malaysian Government as equivalent to the above requirements

Notes:

  • **The requirement for a pass in Mathematics and English at SPM Level can be waived should the qualifications contain Mathematics and English subjects with an equivalent / higher achievement
  • Applicants without a pass in SPM Mathematics / equivalent can be admitted but are required to attend Mathematics Enhancement Course (MEC).Students must pass the MEC as a prerequisite to related core courses before joining the degree programme.
  • Applicants without a pass in SPM English / equivalent can be admitted but are required to take one of the English Proficiency Test listed in the University's Recognised English Examinations and Minimum Scores chart:
    • SPM / GCE Ordinary Level (O-Level)
    • UEC
    • MUET
    • (IELTS) /IELTS Online (Academic)
    • TOEFL: TOEFL iBT/TOEFL Essentials (Online)
    • (PTE) Academic / PTE Academic (Online)
    • Cambridge English Qualifications and Tests: B1 Preliminary,B2 First,C1 Advanced,C2 Proficiency,Linguaskill Online
    • Occupational English Test (OET) (Conventional /Online)
    • ELS (CIEP)
    • (HEET)
  • Students must meet the English language requirements before joining the degree programme

Malaysian applicants with STPM/UEC/qualifications not conducted fully in English must have a

  • SPM: Credit in English language OR
  • O-Level: Grade C in English OR
  • UEC: Grade B in English OR
  • MUET: Band 3.5 OR
  • IELTS: Band 5.0 OR
  • TOEFL: 40(iBT)/7.5(Essentials) / PTE 47 OR
  • Cambridge English 154/100(OET)/ELS CIEP Level 107/HEET 6 (NOT applicable for A-Level/SAM/CPU or entry qualifications conducted fully in English BUT must have a pass in English language at SPM level / equivalent)
  • Those who do not meet the above English language requirements but obtain a pass in English language at SPM level / equivalent are required to take the Intensive English Programme and pass CEFR B2 before joining the Bachelor's degree programme

Course Structure

  • Accounting in Practice
  • Business Finance
  • Consumer Behaviour
  • Corporate and Business Law
  • Elective II
  • English for Business
  • Information Systems
  • Management Principles
  • MPU1*
  • Principles of Macroeconomics
  • Principles of Marketing
  • Principles of Microeconomics
  • Quantitative Techniques I
  • Quantitative Techniques II
  • Co-Curriculum
  • Customer Relationship Management
  • Elective III
  • English for Management
  • Global Marketing
  • Logistics Management
  • Marketing Analysis and Decision Making
  • Marketing Research in Practice
  • MPU1
  • MPU Elective I
  • Product Management
  • Retail Management
  • Sun Zi's Art of War and Business Strategies
  • Business Ethics
  • Elective I
  • Elective IV
  • Electronic Marketing
  • Entrepreneurship
  • Industrial Training
  • International Business
  • Marketing Communication Strategy
  • National Language/Other Languages
  • Research Project
  • Service Management
  • Strategic Marketing Planning and Control

Elective I (Choose 1):

  • Human Resource Management
  • Managing Information Systems

Elective II (Choose 1):

  • Advertising and Promotion
  • Business-To-Business Marketing
  • Event Management

Elective III (Choose 1):

  • E-Commerce
  • Operations Management

Elective IV (Choose 1):

  • Interpersonal Communication
  • Introduction to Multimedia
  • Public Speaking and Oral Presentation
  • Technopreneurship

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM48,600

Other miscellaneous fees

RM3,600

Discounts & scholarships

-RM500

  • Exclusive
  • Discount

Total payable amount

RM51,700

You save RM500 when you apply with EduAdvisor!

Scholarships

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR Scholarship for Top Achievers (Undergraduate)

Amount

Up to 100% tuition fee waiver

Study Level

Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR - UEC Scholarship

Amount

Tuition fee waiver

Study Level

Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR Sports & Talent Scholarship

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

Mr. Ng Chin Kiat S.M.J Scholarship

Amount

RM5,000 tuition fee waiver

Study Level

Bachelor's Degree

Login

Email
Password