Bachelor of Communication (Honours) Public Relations

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Jun, Oct

Tuition Fees

RM49,250

Course Highlights

  • This programme addresses the needs of the communication industry by preparing you to become a public relations professional who has technical competence and an appreciation of the role of Public Relations within a global environment
  • Develop your knowledge, intellectual, practical and communication skills in a range of contexts, and enhance your creative abilities, analytical skills and management capabilities
  • This programme emphasises in-depth understanding of communication and the media industry
  • You will learn to produce media kits, news releases, social media content and audio-visual presentations, as well as learn to organise campaigns, press conferences, events and exhibitions

Entry Requirements

  • STPM:
    • 1. A minimum of Grade C (GP 2.00) in any 2 subjects
    • 2. Credit in English at SPM level / equivalent**
  • STAM:
    • 1. A minimum grade of Jayyid
    • 2. Credit in English at SPM level / equivalent**
  • A Level:
    • 1. A minimum of Grade D in any 2 subjects
    • 2. Pass in English at SPM level / equivalent
  • UEC:
    • 1. Grade B in 5 subjects
    • 2. Credit in English at SPM level / equivalent**
  • SAM:
    • 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects
    • 2. Pass in English at SPM level / equivalent
  • CPU:
    • 1. An average of 70% in any 6 subjects
    • 2. Pass in English at SPM level / equivalent
  • International Baccalaureate (IB) Diploma:
    • 1. Diploma with a minimum of 24 points (excluding bonus points)
    • 2. Pass in English at SPM level / equivalent
  • TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM):
    • 1. Must be fully accredited by MQA
    • 2. A minimum CGPA of 2.50 OR CGPA 2.00 with at least 2 years working experience in relevant field, subject to Senate / Academic Board’s approval
    • 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
    • 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect
  • UTAR Foundation,Matriculation or Foundation from other Institutions of Higher Learning,Diploma (Level 4, MQF) or its equivalent:
    • 1. Minimum CGPA of 2.00
    • 2. Credit in English at SPM level/equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)
  • Diploma in Media and Communication (Level 4, MQF) or its equivalent:
    • Minimum CGPA of 2.00
  • Other relevant equivalent qualifications recognised by the Malaysian Government as equivalent to the above requirements:
    • Credit in English at SPM level / equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)

Note:

  • **The credit requirement for English at SPM level can be waived should the admission qualifications contain English subject(s) equivalent / higher than the English offered at SPM level

Malaysian applicants with STPM/UEC/qualifications not conducted fully in English must have a

  • SPM: Credit in English language OR
  • O-Level: Grade C in English OR
  • UEC: Grade B in English OR
  • MUET: Band 3.5 OR
  • IELTS: Band 5.0 OR
  • TOEFL: 40(iBT)/7.5(Essentials) / PTE 47 OR
  • Cambridge English 154/100(OET)/ELS CIEP Level 107/HEET 6 (NOT applicable for A-Level/SAM/CPU or entry qualifications conducted fully in English BUT must have a pass in English language at SPM level / equivalent)
  • Those who do not meet the above English language requirements but obtain a pass in English language at SPM level / equivalent are required to take the Intensive English Programme and pass CEFR B2 before joining the Bachelor's degree programme

Course Structure

  • Advertising Copy Writing
  • Co-curriculum
  • Communication Skills in Public Relations
  • Communicative English
  • Design for Media
  • Elective Unit
  • Interpersonal Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Media Planning
  • MPU1
  • MPU3
  • Public Relations
  • Public Relations Writing
  • Sun Zi's Art of War and Business Strategies
  • Advanced Public Relations Writing
  • Brand Management
  • Communication Research Methods
  • Communication Theories
  • Corporate Social Responsibility
  • Creative Strategy for Advertising
  • Crisis Management in Public Relations
  • Digital Communication Technology
  • Integrated Marketing Communication
  • Media Law and Ethics
  • MPU1
  • National Language/Other Languages
  • Event Management
  • Event Planning
  • Final Year Project 1
  • Final Year Project 2
  • Industrial Training
  • Organisational Communication
  • Public Relations Practices
  • Social Media for Public Relations

Choose 1:

  • Advertising and Promotion
  • Computer Systems and Applications
  • Customer Relationship Management
  • Industrial Relations
  • Information Systems
  • Introduction to Multimedia
  • Service Management

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM49,250

Other miscellaneous fees

RM3,600

Discounts & scholarships

-RM500

  • Exclusive
  • Discount

Total payable amount

RM52,350

You save RM500 when you apply with EduAdvisor!

Scholarships

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR Scholarship for Top Achievers (Undergraduate)

Amount

Up to 100% tuition fee waiver

Study Level

Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR - UEC Scholarship

Amount

Tuition fee waiver

Study Level

Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR Sports & Talent Scholarship

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Bachelor's Degree

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