Bachelor of Communication (Honours) Public Relations
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak , Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Oct
Tuition Fees
RM48,100
Course Highlights
- This programme emphasises in-depth understanding of communication and the media industry
- You will learn to produce media kits, news releases, social media content and audio-visual presentations, as well as learn to organise campaigns, press conferences, events and exhibitions
- Top 3 in Graduate Employability at the Talentbank National Graduate Employability Index 2023
- Ranked #174 in QS Asia University Rankings 2023 and #301-350 in THE Asia University Rankings 2023
Course Structure
- Advertising Copy Writing
- Co-curriculum
- Communication Skills in Public Relations
- Communicative English
- Design for Media
- Elective Unit
- Interpersonal Communication
- Introduction to Advertising
- Introduction to Mass Communication
- Media Planning
- MPU1
- MPU3
- Public Relations
- Public Relations Writing
- Sun Zi's Art of War and Business Strategies
- Advanced Public Relations Writing
- Brand Management
- Communication Research Methods
- Communication Theories
- Corporate Social Responsibility
- Creative Strategy for Advertising
- Crisis Management in Public Relations
- Digital Communication Technology
- Integrated Marketing Communication
- Media Law and Ethics
- MPU1
- National Language/Other Languages
- Event Management
- Event Planning
- Final Year Project 1
- Final Year Project 2
- Industrial Training
- Organisational Communication
- Public Relations Practices
- Social Media for Public Relations
Choose 1:
- Advertising and Promotion
- Computer Systems and Applications
- Customer Relationship Management
- Industrial Relations
- Information Systems
- Introduction to Multimedia
- Service Management
Entry Requirements
- STPM: Minimum 2 Passes of Grade C including credit in SPM English Language
- A Level: Minimum 2 Passes of minimum Grade D (AND must have a pass in English language at SPM/equivalent)
- UEC: Grade B in 5 subjects including credit in SPM English Language/Grade B in UEC English Language/equivalent
- SAM: Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 relevant subjects (AND must have a pass in English language at SPM/equivalent)
- CPU: Average of 70% in 2 relevant subjects (and 4 other subjects) (AND must have a pass in English language at SPM/equivalent)
- UTAR Foundation:
- Foundation in Arts
- Foundation in Science
- Matriculation/Foundation from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Diploma/Advanced Diploma from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Other equivalent qualifications recognized by the Malaysian Government: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
Estimated Fees
Application fees (non-refundable)
RM60
RM0
Tuition fees
RM48,100
Total payable amount
RM48,100
You save
RM60
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