Bachelor of Communication (Honours) Public Relations
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jun, Oct
Tuition Fees
RM49,250
Course Highlights
- This programme emphasises in-depth understanding of communication and the media industry
- You will learn to produce media kits, news releases, social media content and audio-visual presentations, as well as learn to organise campaigns, press conferences, events and exhibitions
- Ranked #109 in QS Asia University Rankings 2026 and #301-350 in THE Asia University Rankings 2026
- One of Malaysia's leading private universities that offer accessible and affordable programmes
Course Structure
- Advertising Copy Writing
- Co-curriculum
- Communication Skills in Public Relations
- Communicative English
- Design for Media
- Elective Unit
- Interpersonal Communication
- Introduction to Advertising
- Introduction to Mass Communication
- Media Planning
- MPU1
- MPU3
- Public Relations
- Public Relations Writing
- Sun Zi's Art of War and Business Strategies
- Advanced Public Relations Writing
- Brand Management
- Communication Research Methods
- Communication Theories
- Corporate Social Responsibility
- Creative Strategy for Advertising
- Crisis Management in Public Relations
- Digital Communication Technology
- Integrated Marketing Communication
- Media Law and Ethics
- MPU1
- National Language/Other Languages
- Event Management
- Event Planning
- Final Year Project 1
- Final Year Project 2
- Industrial Training
- Organisational Communication
- Public Relations Practices
- Social Media for Public Relations
Choose 1:
- Advertising and Promotion
- Computer Systems and Applications
- Customer Relationship Management
- Industrial Relations
- Information Systems
- Introduction to Multimedia
- Service Management
Entry Requirements
- STPM: Minimum 2 Passes of Grade C including credit in SPM English Language
- A Level: Minimum 2 Passes of minimum Grade D (AND must have a pass in English language at SPM/equivalent)
- UEC: Grade B in 5 subjects including credit in SPM English Language/Grade B in UEC English Language/equivalent
- SAM: Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 relevant subjects (AND must have a pass in English language at SPM/equivalent)
- CPU: Average of 70% in 2 relevant subjects (and 4 other subjects) (AND must have a pass in English language at SPM/equivalent)
- UTAR Foundation:
- Foundation in Arts
- Foundation in Science
- Matriculation/Foundation from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Diploma/Advanced Diploma from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Other equivalent qualifications recognized by the Malaysian Government: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM49,250
Other miscellaneous fees
RM3,600
Discounts & scholarships
-RM500
Total payable amount
RM52,350
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Scholarships
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
UTAR Scholarship for Top Achievers (Undergraduate)
Amount
Up to 100% tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
Amount
Tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
UTAR Sports & Talent Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree