Bachelor of Communication (Honours) Advertising

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Jun, Oct

Tuition Fees

RM49,700

Course Highlights

  • Be equipped with cutting-edge knowledge in the field and be able to play an active role in shaping and developing the advertising industry locally and globally
  • Gain in-depth knowledge of the advertising industry as well as an introduction to other areas of mass communication, such as public relations
  • Develop a solid design foundation, learn how to integrate various communication tools into a corporate strategic plan and become familiar with the most recent developments in multimedia communication
  • You will gain practical industry experience through structured industrial training and culminate your studies with a real-world advertising campaign in a Capstone project, preparing you to contribute effectively to the advertising landscape at both local and global levels

Entry Requirements

  • STPM:
    • 1. A minimum of Grade C (GP 2.00) in any 2 subjects
    • 2. Credit in English at SPM level / equivalent**
  • STAM:
    • 1. A minimum grade of Jayyid
    • 2. Credit in English at SPM level / equivalent**
  • A Level:
    • 1. A minimum of Grade D in any 2 subjects
    • 2. Pass in English at SPM level / equivalent
  • UEC:
    • 1. Grade B in 5 subjects
    • 2. Credit in English at SPM level / equivalent**
  • SAM:
    • 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects
    • 2. Pass in English at SPM level / equivalent
  • CPU:
    • 1. An average of 70% in any 6 subjects
    • 2. Pass in English at SPM level / equivalent
  • International Baccalaureate (IB) Diploma:
    • 1. Diploma with a minimum of 24 points (excluding bonus points)
    • 2. Pass in English at SPM level / equivalent
  • TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM):
    • 1. Must be fully accredited by MQA
    • 2. A minimum CGPA of 2.50 OR CGPA 2.00 with at least 2 years working experience in relevant field, subject to Senate / Academic Board’s approval
    • 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
    • 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect
  • UTAR Foundation,Matriculation or Foundation from other Institutions of Higher Learning,Diploma (Level 4, MQF) or its equivalent:
    • 1. Minimum CGPA of 2.00
    • 2. Credit in English at SPM level/equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)
  • Diploma in Media and Communication (Level 4, MQF) or its equivalent:
    • Minimum CGPA of 2.00
  • Other relevant equivalent qualifications recognised by the Malaysian Government as equivalent to the above requirements:
    • Credit in English at SPM level / equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)

Note:

  • **The credit requirement for English at SPM level can be waived should the admission qualifications contain English subject(s) equivalent / higher than the English offered at SPM level

Malaysian applicants with STPM/UEC/qualifications not conducted fully in English must have a

  • SPM: Credit in English language OR
  • O-Level: Grade C in English OR
  • UEC: Grade B in English OR
  • MUET: Band 3.5 OR
  • IELTS: Band 5.0 OR
  • TOEFL: 40(iBT)/7.5(Essentials) / PTE 47 OR
  • Cambridge English 154/100(OET)/ELS CIEP Level 107/HEET 6 (NOT applicable for A-Level/SAM/CPU or entry qualifications conducted fully in English BUT must have a pass in English language at SPM level / equivalent)
  • Those who do not meet the above English language requirements but obtain a pass in English language at SPM level / equivalent are required to take the Intensive English Programme and pass CEFR B2 before joining the Bachelor's degree programme

Course Structure

  • Communication Theories
  • Creative Thinking
  • Design for Media
  • Design Fundamentals
  • Elective I
  • Elective II
  • English for Mass Communication
  • History of Advertising
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Introduction to Video Production and Editing
  • Media Publication
  • Photography in Commercial Design
  • Typography in Advertising
  • 3D Computer Animation
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategies
  • Advertising and Society
  • Co-Curriculum
  • Communication Research Methods
  • Digital Advertising
  • Digital Communication Technology
  • Media Planning
  • MPU1
  • National Language/Other Languages
  • Public Speaking
  • Sun Zi's Art of War and Business Strategies
  • Web Page Design
  • Industrial Training
  • Design Campaign
  • Design Research
  • Media Law and Ethics
  • MPU1
  • MPU3

Elective I (Choose 1):

  • Computer Systems and Applications
  • Introduction to Multimedia

Elective II (Choose 1):

  • Positive Psychology
  • Consumer Behaviour

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM49,700

Other miscellaneous fees

RM3,600

Discounts & scholarships

-RM500

  • Exclusive
  • Discount

Total payable amount

RM52,800

You save RM500 when you apply with EduAdvisor!

Scholarships

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR Scholarship for Top Achievers (Undergraduate)

Amount

Up to 100% tuition fee waiver

Study Level

Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR - UEC Scholarship

Amount

Tuition fee waiver

Study Level

Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

UTAR Sports & Talent Scholarship

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Bachelor's Degree

Universiti Tunku Abdul Rahman (UTAR)

Kampar, Perak

Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Bachelor's Degree

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