Bachelor of Communication (Honours) Advertising
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak , Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jun, Oct
Tuition Fees
RM49,700
Course Highlights
- Ranked #109 in QS Asia University Rankings 2026 and #301-350 in THE Asia University Rankings 2026
- One of Malaysia's leading private universities that offer accessible and affordable programmes
- Produced over 79,000 graduates since its inaugural convocation in 2005
Course Structure
- Communication Theories
- Creative Thinking
- Design for Media
- Design Fundamentals
- Elective I
- Elective II
- English for Mass Communication
- History of Advertising
- Introduction to Advertising
- Introduction to Mass Communication
- Introduction to Video Production and Editing
- Media Publication
- Photography in Commercial Design
- Typography in Advertising
- 3D Computer Animation
- Advertising Client Management
- Advertising Copy Writing
- Advertising Creative Strategies
- Advertising and Society
- Co-Curriculum
- Communication Research Methods
- Digital Advertising
- Digital Communication Technology
- Media Planning
- MPU1
- National Language/Other Languages
- Public Speaking
- Sun Zi's Art of War and Business Strategies
- Web Page Design
- Industrial Training
- Design Campaign
- Design Research
- Media Law and Ethics
- MPU1
- MPU3
Elective I (Choose 1):
- Computer Systems and Applications
- Introduction to Multimedia
Elective II (Choose 1):
- Positive Psychology
- Consumer Behaviour
Entry Requirements
- STPM: 2 Grade C including credit in SPM English Language
- A Level: Minimum 2 Passes of minimum Grade D (and must have a pass in English language at SPM/equivalent)
- UEC: Grade B in 5 subjects including credit in SPM English Language/Grade B in UEC English Language/equivalent
- SAM: Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 relevant subjects (AND must have a pass in English language at SPM/equivalent)
- CPU: Average of 70% in 2 relevant subjects (and 4 other subjects) (AND must have a pass in English language at SPM/equivalent)
- UTAR Foundation:
- Foundation in Arts
- Foundation in Science
- Foundation from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent
- Matriculation Certificate, Ministry of Education: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Diploma, Tunku Abdul Rahman University College (TAR UMT): Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Diploma from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Diploma in Media Studies/equivalent: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
- Other equivalent qualifications recognised by the Malaysian Government: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM49,700
Other miscellaneous fees
RM3,600
Discounts & scholarships
-RM500
Total payable amount
RM52,800
You save RM500 when you apply with EduAdvisor!
Scholarships
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
UTAR Scholarship for Top Achievers (Undergraduate)
Amount
Up to 100% tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
Amount
Tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
UTAR Sports & Talent Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree