Course Highlights

Be equipped with cutting-edge knowledge in the field and be able to play an active role in shaping and developing the advertising industry locally and globally
Gain in-depth knowledge of the advertising industry as well as an introduction to other areas of mass communication, such as public relations
Develop a solid design foundation, learn how to integrate various communication tools into a corporate strategic plan and become familiar with the most recent developments in multimedia communication
You will gain practical industry experience through structured industrial training and culminate your studies with a real-world advertising campaign in a Capstone project, preparing you to contribute effectively to the advertising landscape at both local and global levels

Course Structure

Elective I (Choose 1):

Elective II (Choose 1):

A Level: Minimum 2 Passes of minimum Grade D (and must have a pass in English language at SPM/equivalent)

UEC: Grade B in 5 subjects including credit in SPM English Language/Grade B in UEC English Language/equivalent

SAM: Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 relevant subjects (AND must have a pass in English language at SPM/equivalent)

CPU: Average of 70% in 2 relevant subjects (and 4 other subjects) (AND must have a pass in English language at SPM/equivalent)

Foundation from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent

Matriculation Certificate, Ministry of Education: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)

Diploma, Tunku Abdul Rahman University College (TAR UMT): Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)

Diploma from other Institutions of Higher Learning: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)

Diploma in Media Studies/equivalent: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)

Other equivalent qualifications recognised by the Malaysian Government: Including a credit in SPM/O Level English Language/equivalent (not applicable for qualifications conducted fully in English language BUT must have a pass in English language at SPM/equivalent)