Bachelor of Business Administration (Honours) Tourism Destination Marketing
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Oct
Tuition Fees
RM50,100
Course Highlights
- Recognised by the Chartered Institute of Management Accountants (CIMA)
- Focus on the marketing aspects of managing and promoting tourism destinations, while preparing to be an effective manager or entrepreneur capable of leading and managing your own businesses
- This programme covers a wide range of business disciplines within an economy, such as accommodation, shopping, logistics, recreation, and the food sector
- Elements of digital technology and the Alibaba.com Global Digital Talent (GDT) programme will be incorporated into the programme
Entry Requirements
- STPM:
- 1. A minimum of Grade C (GP 2.0) in any 2 subjects
- 2. Pass in Mathematics and English at SPM level / equivalent**
- STAM:
- 1. A minimum grade of Jayyid
- 2. Pass in Mathematics and English at SPM level / equivalent**
- A Level:
- 1. A minimum of Grade D in any 2 subjects
- 2. Pass in Mathematics and English at SPM level / equivalent*
- UEC:
- 1. Grade B in 5 subjects
- 2. Pass in Mathematics and English at SPM level / equivalent**
- SAM:
- 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects
- 2. Pass in Mathematics and English at SPM level / equivalent**
- CPU:
- 1. An average of 70% in 6 subjects
- 2. Pass in Mathematics and English at SPM level / equivalent**
- International Baccalaureate (IB) Diploma:
- 1. Diploma with a minimum of 24 points (excluding bonus points)
- 2. Pass in Mathematics and English at SPM level / equivalent**
- TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)
- 1. Must be fully accredited by MQA
- 2. At least CGPA of 2.50 or CGPA of 2.00 but less than 2.50 with at least 2 years work experience in relevant field, subject to Senate / Academic Board’s approval
- 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
- 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect
- UTAR Foundation,Matriculation/Foundation from other Institutions of Higher Learning/equivalent,Diploma (Level 4, MQF),Advanced Diploma (Level 5, MQF):
- 1. Minimum CGPA of 2.00
- Other equivalent qualifications recognised by the Malaysian Government as equivalent to the above requirements
Notes:
- **The requirement for a pass in Mathematics and English at SPM Level can be waived should the qualifications contain Mathematics and English subjects with an equivalent / higher achievement
- Applicants without a pass in SPM Mathematics / equivalent can be admitted but are required to attend Mathematics Enhancement Course (MEC).Students must pass the MEC as a prerequisite to related core courses before joining the degree programme.
- Applicants without a pass in SPM English / equivalent can be admitted but are required to take one of the English Proficiency Test listed in the University's Recognised English Examinations and Minimum Scores chart:
- SPM / GCE Ordinary Level (O-Level)
- UEC
- MUET
- (IELTS) /IELTS Online (Academic)
- TOEFL: TOEFL iBT/TOEFL Essentials (Online)
- (PTE) Academic / PTE Academic (Online)
- Cambridge English Qualifications and Tests: B1 Preliminary,B2 First,C1 Advanced,C2 Proficiency,Linguaskill Online
- Occupational English Test (OET) (Conventional /Online)
- ELS (CIEP)
- (HEET)
- Students must meet the English language requirements before joining the degree programme
Malaysian applicants with STPM/UEC/qualifications not conducted fully in English must have a
- SPM: Credit in English language OR
- O-Level: Grade C in English OR
- UEC: Grade B in English OR
- MUET: Band 3.5 OR
- IELTS: Band 5.0 OR
- TOEFL: 40(iBT)/7.5(Essentials) / PTE 47 OR
- Cambridge English 154/100(OET)/ELS CIEP Level 107/HEET 6 (NOT applicable for A-Level/SAM/CPU or entry qualifications conducted fully in English BUT must have a pass in English language at SPM level / equivalent)
- Those who do not meet the above English language requirements but obtain a pass in English language at SPM level / equivalent are required to take the Intensive English Programme and pass CEFR B2 before joining the Bachelor's degree programme
Course Structure
- Accounting in Practice
- Consumer Behaviour
- Corporate and Business Law
- Economics
- English for Business
- Management Principles
- Marketing for Tourism and Hospitality
- MPU1
- MPU1
- Organisational Behaviour
- Principles of Marketing
- Quantitative Techniques I
- Quantitative Techniques II
- Tourism Management
- Tourism Principles, Practices and Philosophies
- Applied e-Commerce
- Brand Strategy
- Business Research
- Co-curriculum
- Elective I
- English for Management
- Global Marketing
- Hospitality Service
- Social and Cultural Impacts of Tourism
- Sun Zi's Art of War and Business Strategies
- Tourism and the Environment
- Business Ethics
- Digital Marketing
- Elective II
- Entrepreneurship
- Event Management
- Industrial Training
- MPU 3
- National Language/Other Languages
- Research Project
- Safety and Security for Tourism Destination
- Service Management
- Tourism Planning and Policy
Elective I (Choose 1):
- Domestic/Overseas Study Tour
- Eco Tourism
- Gastronomy Tourism
- Health Information Management
- International Hotels Development and Management
- Medical Tourism
Elective II (Choose 1):
- Business Analytics
- Confucianism and Modern Society
- Culture and Communication
- Digital Entrepreneurship
- Fundamentals of Digital Media Technology
- Information Technology in Customer Relationship Management
- Interpersonal Communication
- Introduction to Internet of Things and its Applications
- Public Speaking and Oral Presentation
- Transport Planning and Demand Analysis
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM50,100
Other miscellaneous fees
RM3,600
Discounts & scholarships
-RM500
Total payable amount
RM53,200
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Scholarships
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
UTAR Scholarship for Top Achievers (Undergraduate)
Amount
Up to 100% tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
Amount
Tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
UTAR Sports & Talent Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Kampar, Perak
Mr. Ng Chin Kiat S.M.J Scholarship
Amount
RM5,000 tuition fee waiver
Study Level
Bachelor's Degree