Bachelor of Media and Creative Studies (Honours)
Universiti Tunku Abdul Rahman (UTAR)
Kajang, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Oct
Tuition Fees
RM49,750
Course Highlights
- Be trained to be versatile and diverse in your ability to apply your talents and technical expertise to the production and management of creative content on various media platforms
- Gain an extremely broad and diverse foundation in media studies, reinforcing your critical understanding of various mass media platforms such as Advertising, Broadcasting, Design, Journalism, Digital Media, as well as the relevant proficiency to engage and create content for these various medias
- Be equipped with the necessary expertise to develop strategic media plans, comply with current ethics and best practices in the field, and fundamental entrepreneurship skills to enhance your marketability and monetising abilities in the industry
- The curriculum provides a holistic learning progression with a strong theoretical grounding, sound technical training and crucial real-world industrial placement opportunities, making you truly industry versatile
Entry Requirements
- STPM:
- 1. A minimum of Grade C (GP 2.00) in any 2 subjects
- 2. Credit in English at SPM level / equivalent**
- STAM:
- 1. A minimum grade of Jayyid
- 2. Credit in English at SPM level / equivalent**
- A Level:
- 1. A minimum of Grade D in any 2 subjects
- 2. Pass in English at SPM level / equivalent
- UEC:
- 1. Grade B in 5 subjects
- 2. Credit in English at SPM level / equivalent**
- SAM:
- 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects
- 2. Pass in English at SPM level / equivalent
- CPU:
- 1. An average of 70% in any 6 subjects
- 2. Pass in English at SPM level / equivalent
- International Baccalaureate (IB) Diploma:
- 1. Diploma with a minimum of 24 points (excluding bonus points)
- 2. Pass in English at SPM level / equivalent
- TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM):
- 1. Must be fully accredited by MQA
- 2. A minimum CGPA of 2.50 OR CGPA 2.00 with at least 2 years working experience in relevant field, subject to Senate / Academic Board’s approval
- 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
- 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect
- UTAR Foundation/Matriculation or Foundation from other Institutions of Higher Learning or equivalent/Diploma (Level 4, MQF) or its equivalent:
- 1. Minimum CGPA of 2.00
- 2. Credit in English at SPM level/equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)
- Diploma in Media and Communication (Level 4, MQF) or its equivalent:
- Minimum CGPA of 2.00
- Other relevant equivalent qualifications recognised by the Malaysian Government as equivalent to the above requirements:
- Credit in English at SPM level / equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)
Note:
- **The credit requirement for English at SPM level can be waived should the admission qualifications contain English subject(s) equivalent / higher than the English offered at SPM level
Malaysian Applicants
- STPM/UEC/qualfications not conducted fully in English: Credit in English language at SPM level OR
- O-Level English: Grade C OR
- UEC English: Grade B OR
- MUET Band: 3.5 OR
- IELTS Band: 5.0 OR
- TOEFL: 40(iBT)/7.5(Essentials) / PTE 47 OR
- Cambridge English: 154/100(OET)/ ELS CIEP Level 107/ HEET 6 (NOT applicable for A-Level/SAM/CPU or entry qualifications conducted fully in English BUT must have a pass in English language at SPM level / equivalent)
- Those who do not meet the above English language requirements but obtain a pass in English language at SPM level / equivalent are required to take the Intensive English Programme and pass CEFR B2 before joining the Bachelor's degree programme
Course Structure
- Advertising Copywriting
- Advertising Design I
- Co-Curriculum
- Communicative English
- Creative Thinking and Idea Generation
- Creative Writing
- Design Studio
- Elective I
- Fundamentals of Public Relations
- Introduction to Advertising
- Introduction to Broadcasting
- Introduction to Journalism
- MPU1
- National Language/Other Language
- Radio Broadcasting
- Sun Zi's Art of War and Business Strategies
- Approaches to Communication Research
- Basic Video Production
- Communication Law
- Creative Strategy for Advertising
- Elective II
- Elective III
- Entrepreneurship
- Interactive Multimedia I
- Interactive Multimedia II
- Internet Journalism
- Media and Communication Theories
- Media Planning
- New Media and Communication
- Screenplay and Scriptwriting
- Broadcast Journalism
- Ethics in Media Communication
- Industrial Training
- Media Project
- MPU1
- Politics and Media Project
Elective I (Choose 1):
- English for Business
- Marketing and Media
- Public Speaking
Elective II (Choose 1):
- Fundamentals of Psychology
- Integrated Marketing Communications
- Introduction to Sociology
Elective III (Choose 1):
- Audience & Reception Studies
- Communication in Interpersonal Relationships
- Entrepreneurship
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM49,750
Other miscellaneous fees
RM3,600
Discounts & scholarships
-RM500
Total payable amount
RM52,850
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Scholarships
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
UTAR Scholarship for Top Achievers (Undergraduate)
Amount
Up to 100% tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
Amount
Tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
UTAR Sports & Talent Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree