Bachelor of Business Administration (Honours) Majoring in Artificial Intelligence

Universiti Tun Abdul Razak (UNIRAZAK)

Jalan Tun Razak, Kuala Lumpur, Malaysia

Quick Facts


3 years


Full-time, On-campus


Mar, Jul, Nov

Tuition Fees


Course Structure

Core Courses: 

  • Public Speaking 1
  • Public Speaking 2
  • Volunteerism and Service Learning
  • Entrepreneurship and Innovation
  • Corporate Social Policy
  • Principles of Management
  • Principles of Finance
  • Principles of Marketing
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Organisational Behaviour
  • Principles of Accounting
  • Management Information Systems
  • Financial Management
  • Business Mathematics
  • Project Management
  • Human Resource Management
  • Business Law
  • Strategic Management
  • Business Statistics

Specialization Courses: 

  • Cost and Management Accounting
  • Online and Social Network Analysis
  • Big Data & Algorithm
  • Python and Machine Learning
  • Digital Communications Strategy
  • Cloud Infrastructure and IT Tools for Business
  • Business E-Security
  • Multidimensional Data Analysis and Data Visualisation
  • Advanced Production and Operations Management
  • Data Mining

Internship (Industrial Training) 

MPU Courses: 

  • Tamadun Islam Tamadun Asia (TITAS) (Local)
  • Hubungan Etnik (Local)
  • Malaysian Studies (International)
  • Bahasa Melayu Komunikasi 2 (International)
  • Thinking Skills/Bahasa Kebangsaan A
  • Introduction to the Malaysian Constitution
  • Co-Curriculum (Professional Event Management/ Community Engagement & Volunteering)

Elective Courses ( Choose 4,  12 credits): 

  • FinTech and Crowdfunding
  • Digital Revolution
  • Case Study and Project Management
  • Consumer Behaviour & Social Media
  • Marketing Management
  • Strategic Entrepreneurship
  • Retailing Management
  • Negotiation and Conflict Management

Entry Requirements

  • STPM: A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
  • Matriculation / Foundation: Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
  • STAM: A pass with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level.
  • Diploma / Advanced Diploma: Any qualififications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF)
  • Others: The requirement to pass Mathematics and English subjects at SPM level for candidate in category (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Estimated Fees

Application fees (non-refundable)




Tuition fees



  • Scholarship

Other miscellaneous fees


Discounts & scholarships


  • Exclusive

Total payable amount


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