Bachelor of Business Administration (Hons) in Marketing

Universiti Tenaga Nasional (UNITEN)

Muadzam Shah, Pahang, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Jun

Tuition Fees

RM66,000

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Course Highlights

Equip you with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment
Track record of 94% graduate employability rate
Wholly-owned by Tenaga Nasional Berhad (TNB) and is one of the few Government Linked Universities (GLUs) in Malaysia
Access to world-class facilities including Olympic sized swimming pool, tennis court, football field, gymnasium and Sports Arena with 11 indoor courts

Course Structure

Overview

English for Business
Public Speaking & Presentations
Islam and Civil Society I/Moral and Civil Society I
Islam and Civil Society II/Moral and Civil Society II
Islam and Civil Society I/Moral and Civil Society III
Hubungan Etnik
Tamadun Islam & Tamadun Asia
General Elective MPU 02
Financial & Managerial Accounting
Business Economics
Principles of Finance
Malaysian Commercial Law
Principles of Management
Business Communication
Organizational Behaviour
International Business
E-Business
Human Resource Management
Business Ethics
Operations Management
Strategic Management
Principles of Marketing
Business Mathematics
Business Research
Energy Management & Sustainability
Entrepreneurship
Consumer & Buyer Behaviour
Product & Brand Management
Integrated Marketing Communications
Sales Management
Services Marketing
Strategic Marketing
Issues of Marketing in Malaysia
Marketing Project
1 Elective Course
Industrial Training

Entry Requirements

STPM: Pass STPM/equivalent with minimum CGPA 2.00 or grade C for two (2) subjects and Pass Mathematics and Bahasa Inggeris at SPM Level.
STAM: Pass STAM with a minimum grade of Jayyid (taken within 2 years prior to application) and Credit in Bahasa Melayu, Pass Mathematics and Bahasa Inggeris at SPM Level.
A Level: Pass A Level with Gred C in 2 subjects.
Matriculation: Pass Ministry of Education (MOE) Matriculation programme with minimum CGPA of 2.00.
Foundation: Pass Foundation Studies with minimum CGPA of 2.00.
Diploma: Pass Diploma programme with minimum CGPA of 2.00 from recognized institution by Government of Malaysia.
Diploma Vocational Malaysia (DVM): Pass DVM in related fields with a minimum CGPA of 2.50 AND Pass Sijil Vokasional Malaysia (SVM)/An Academic Cumulative Grade Point Average (CGPA) of 3.33 or higher/A Vocational CGPA of 3.67 or higher and competent in all vocational modules/A credit in Bahasa Melayu (SVM 1104)/**Cohort 2013 onwards also need to get an exemption from obtaining a passing grade for Sejarah at SPM level.
UEC: Pass UEC with a minimum of grade B in 5 subjects.
International Baccalaureate Diploma (IB): A pass in IB with minimum of 30 points.
HND(UK) Diploma: Pass HND in related field with minimum CGPA 2.00.
SAME/WACE/AUSMAT: Pass South Australian Matriculation (SAM) and South Australian Matriculation (AUSMAT) with 70%, or South Australia Certificate of Education (SACE) and Western Australian Certificate of Education (WACE) with Band 2 in 2 subjects.
Others: Other equivalent qualifications recognised by the Government of Malaysia.