Bachelor of Business Administration (Hons) in Marketing

Universiti Tenaga Nasional (UNITEN)

Muadzam Shah, Pahang, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Jul, Oct

Tuition Fees

RM66,000

Course Highlights

  • Equip you with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment
  • Track record of 94% graduate employability rate
  • Wholly-owned by Tenaga Nasional Berhad (TNB) and is one of the few Government Linked Universities (GLUs) in Malaysia
  • Access to world-class facilities including Olympic sized swimming pool, tennis court, football field, gymnasium and Sports Arena with 11 indoor courts

Course Structure

  • English for Business
  • Public Speaking & Presentations
  • Islam and Civil Society I/Moral and Civil Society I
  • Islam and Civil Society II/Moral and Civil Society II
  • Islam and Civil Society I/Moral and Civil Society III
  • Hubungan Etnik
  • Tamadun Islam & Tamadun Asia
  • General Elective MPU 02
  • Financial & Managerial Accounting
  • Business Economics
  • Principles of Finance
  • Malaysian Commercial Law
  • Principles of Management
  • Business Communication
  • Organizational Behaviour
  • International Business
  • E-Business
  • Human Resource Management
  • Business Ethics
  • Operations Management
  • Strategic Management
  • Principles of Marketing
  • Business Mathematics
  • Business Research
  • Energy Management & Sustainability
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Product & Brand Management
  • Integrated Marketing Communications
  • Sales Management
  • Services Marketing
  • Strategic Marketing
  • Issues of Marketing in Malaysia
  • Marketing Project
  • 1 Elective Course
  • Industrial Training

Entry Requirements

  • STPM: Pass STPM/equivalent with minimum CGPA 2.00 or grade C for two (2) subjects and Pass Mathematics and Bahasa Inggeris at SPM Level.
  • STAM: Pass STAM with a minimum grade of Jayyid (taken within 2 years prior to application) and Credit in Bahasa Melayu, Pass Mathematics and Bahasa Inggeris at SPM Level.
  • A Level: Pass A Level with Gred C in 2 subjects.
  • Matriculation: Pass Ministry of Education (MOE) Matriculation programme with minimum CGPA of 2.00.
  • Foundation: Pass Foundation Studies with minimum CGPA of 2.00.
  • Diploma: Pass Diploma programme with minimum CGPA of 2.00 from recognized institution by Government of Malaysia.
  • Diploma Vocational Malaysia (DVM): Pass DVM in related fields with a minimum CGPA of 2.50 AND Pass Sijil Vokasional Malaysia (SVM)/An Academic Cumulative Grade Point Average (CGPA) of 3.33 or higher/A Vocational CGPA of 3.67 or higher and competent in all vocational modules/A credit in Bahasa Melayu (SVM 1104)/**Cohort 2013 onwards also need to get an exemption from obtaining a passing grade for Sejarah at SPM level.
  • UEC: Pass UEC with a minimum of grade B in 5 subjects.
  • International Baccalaureate Diploma (IB): A pass in IB with minimum of 30 points.
  • HND(UK) Diploma: Pass HND in related field with minimum CGPA 2.00.
  • SAME/WACE/AUSMAT: Pass South Australian Matriculation (SAM) and South Australian Matriculation (AUSMAT) with 70%, or South Australia Certificate of Education (SACE) and Western Australian Certificate of Education (WACE) with Band 2 in 2 subjects.
  • Others: Other equivalent qualifications recognised by the Government of Malaysia.
  • MUET: Achieve Band 1 and above
  • IELTS: 5.0 and above
  • TOEFL: 500 and above
  • TOEFL Internet Based Test: 42 and above

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM66,000

Other miscellaneous fees

RM1,348

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM67,048

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