Bachelor of Business Administration in Marketing (Honours)
Universiti Kuala Lumpur Business School (UniKL Business School)
Kampung Datuk Keramat, Kuala Lumpur, Malaysia
This programme has been discontinued. View other courses offered by Universiti Kuala Lumpur Business School (UniKL Business School) here.
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jul, Sep
Tuition Fees
RM39,000
Course Structure
Semester 1:
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Financial Accounting
- Business Mathematics
- Business Communication
Semester 2:
- Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia
- Business Ethics and Corporate Governance
- Foreign Languages 1
- Co-Curriculum
Semester 3:
- Retail Management
- Finance I
- Principles of Marketing
- Organisational Behaviour
- Tamadun Islam & Tamadun Asia (TITAS)/Bahasa Melayu Komunikasi 2
- Business Statistics
Semester 4:
- Advertising&Promotion Strategy
- Consumer Behavior
- Management Information System
- Business Law
- Technopreneurship
- Elective 1
Semester 5:
- Hubungan Etnik/Pengajian Malaysia 3
- E-Marketing
- Innovation Management
- Foreign Languages 2
Semester 6:
- Retail Merchandising Management
- Customer Relationship Management
- Marketing Strategy
- Marketing Management
- Elective 2
- Elective 3
Semester 7:
- Sales Management
- Pricing Strategy & Tactics
- Marketing Channels Management
- Marketing Research
- Personal selling
- Elective 4
Semester 8:
- Seminar
- Elective 5
- Elective 6
Semester 9:
- Internship
- Human Resource Management
- Small Business Management
- Strategic Management
- Creative Problem-Solving
- Operation Management
- Supply Chain Management
Entry Requirements
- STPM: Pass STPM or its equivalent with at least Grade C (GP2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR
- STAM: A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
- Diploma: Any qualifications equivalent to Diploma or Advanced Diploma with CGPA 2.00; OR
- Matriculation/Foundation: Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR
- A Level: Pass A Level with minimum Grade D in TWO (2) subjects and a pass in Mathematics and English at O level, or any equivalent qualification; OR
- IB: Pass in International Baccalaureate (IB) with at least 24 points; OR
- HND: Pass Higher National Diploma (HND) UK (MQF Level 4) in related area and recognized government of Malaysia and according to approval by UniKL Senate; OR
- Qualification of 12 years of schooling with the following conditions:
- It is the highest school qualification in the country of origin;
- It can be used as entry qualification for bachelor's degree programme in the country of origin.
- Diploma Kemahiran Malaysia (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM) Qualification:
- Pass Diploma Kemahiran Malaysia (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subject to the approval of the Senate/Academic Board of the relevant institution; OR
- Pass the DKM/DLKM/DVM with a minimum CGPA of 2.00 AND have at least two (2) years of work experience in the related field.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM39,000
Other miscellaneous fees
RM2,485
Total payable amount
RM41,485
Other savings
Up to RM2,250