Bachelor of Business Administration in Marketing (Honours)
Universiti Kuala Lumpur Business School (UniKL Business School)
Kampung Datuk Keramat, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jul, Sep
Tuition Fees
RM39,000
Course Structure
Semester 1:
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Financial Accounting
- Business Mathematics
- Business Communication
Semester 2:
- Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia
- Business Ethics and Corporate Governance
- Foreign Languages 1
- Co-Curriculum
Semester 3:
- Retail Management
- Finance I
- Principles of Marketing
- Organisational Behaviour
- Tamadun Islam & Tamadun Asia (TITAS)/Bahasa Melayu Komunikasi 2
- Business Statistics
Semester 4:
- Advertising&Promotion Strategy
- Consumer Behavior
- Management Information System
- Business Law
- Technopreneurship
- Elective 1
Semester 5:
- Hubungan Etnik/Pengajian Malaysia 3
- E-Marketing
- Innovation Management
- Foreign Languages 2
Semester 6:
- Retail Merchandising Management
- Customer Relationship Management
- Marketing Strategy
- Marketing Management
- Elective 2
- Elective 3
Semester 7:
- Sales Management
- Pricing Strategy & Tactics
- Marketing Channels Management
- Marketing Research
- Personal selling
- Elective 4
Semester 8:
- Seminar
- Elective 5
- Elective 6
Semester 9:
- Internship
- Human Resource Management
- Small Business Management
- Strategic Management
- Creative Problem-Solving
- Operation Management
- Supply Chain Management
Entry Requirements
- STPM: Pass STPM or its equivalent with at least Grade C (GP2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR
- STAM: A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
- Diploma: Any qualifications equivalent to Diploma or Advanced Diploma with CGPA 2.00; OR
- Matriculation/Foundation: Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR
- A Level: Pass A Level with minimum Grade D in TWO (2) subjects and a pass in Mathematics and English at O level, or any equivalent qualification; OR
- IB: Pass in International Baccalaureate (IB) with at least 24 points; OR
- HND: Pass Higher National Diploma (HND) UK (MQF Level 4) in related area and recognized government of Malaysia and according to approval by UniKL Senate; OR
- Qualification of 12 years of schooling with the following conditions:
- It is the highest school qualification in the country of origin;
- It can be used as entry qualification for bachelor's degree programme in the country of origin.
- Diploma Kemahiran Malaysia (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM) Qualification:
- Pass Diploma Kemahiran Malaysia (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subject to the approval of the Senate/Academic Board of the relevant institution; OR
- Pass the DKM/DLKM/DVM with a minimum CGPA of 2.00 AND have at least two (2) years of work experience in the related field.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM39,000
Other miscellaneous fees
RM2,485
Total payable amount
RM41,485
Other savings
Up to RM2,250