Bachelor of Business Administration in Marketing (Honours)
Universiti Kuala Lumpur Business School (UniKL Business School)
Quill City Mall, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jul, Oct
Tuition Fees
RM39,000
Entry Requirements
- i. STPM: Pass with at least Grade C (GP 2.0) in any TWO subjects*OR
- ii. STAM: A pass with at least Grade Jayyid* OR
- iii. Matriculation or Foundation: At least CGPA of 2.00 OR
- iv. Diploma (Level 4, MQF): At least CGPA of 2.00 OR
- v. An Advanced Diploma (Level 5, MQF): At least CGPA of 2.00 OR
- vi. Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to HEP Senate / Academic Board’s approval*** OR
- vii. Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to HEP Senate / Academic Board’s approval***
Note for (vi) & (vii): The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme OR
- viii. Other equivalent qualifications recognised by the Malaysian Government
* Additional requirement:
- A credit in Mathematics and pass in English at the SPM level or equivalent qualifications. (The English subject requirement does not apply to international students since they are required to meet certain scores of international English examinations and are privileged with certain exemptions.)
- Can be waived should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement
- Malaysian students using English as the medium of instruction in their previous study or with at least Band 3 in MUET (CEFR Low B1) or equivalent can be exempted from a pass in English requirement
- Those without a credit in Mathematics and/or a pass in English at the SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent and remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
Notes:
- ** Refer to Surat JPT GS 1000-630(41), 9th December 2019 – Syarat Kompetensi Bahasa Inggeris Kepada Pelajar Antarabangsa for equivalent English language assessments and score
- *** For Private Higher Educational Institutions: Refer to Surat JPT/GS 1000-606 Jld. 2(23), 21st April, 2020 – Kemasukan Pelajar Lulusan Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DLKM) dan Diploma Vokasional Malaysia (DVM) ke Peringkat Sarjana Muda (Tahap 6 MQF) atau yang setara dengannya di Institusi Pendidikan Tinggi Swasta.
Course Structure
Semester 1
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Business Accounting
- Business Communication
- Principles of Marketing
Semester 2
- Human Resource Management
- Marketing Management
- Foreign Languages 1
- National Requirement (MPU-U4)
Semester 3
- Integrated Marketing Communications
- Introduction to International Business
- Digital Transformation Management
- Ethical & Responsible Sustainability
- Foreign Languages 2
- Business Statistics
- Technopreneurship
Semester 4
- International Marketing
- Consumer Behavior
- Management Information System
- Digital Marketing
- Retail Marketing Management
- Isu-isu Kontemporari Muslim / Culture and Lifestyle 2 / Innovation Management (MPU-U2)
Semester 5
- Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2 (MPU-U1)
- Competition, Intellectual Property Law in Business
- Elective 1
Semester 6
- Pricing Strategy & Tactics
- Relationship & Network Marketing
- New Product Development & Commercialization
- Social Media Marketing & Optimization
- Falsafah dan Isu Semasa / Philosophy and Current Issues (MPU-U1)
- Elective 2
- Elective 3
Semester 7
- Marketing Strategy
- Service Marketing and Solution Management
- Marketing Channel Strategy and Tactics
- Marketing Research
- Kursus Integriti dan Anti-Rasuah 2 / Isu-Isu Kontemporari Muslim Di Malaysia / Culture And Lifestyle In Malaysia (MPU-U3)
- Elective 4
Semester 8
- Contemporary Issues in Marketing
- Strategic Sales Management
- Elective 5
Semester 9
- Industrial Training
Elective Courses
- Customer Service Management
- Strategic Brand Management
- Islamic Marketing Management
- Event Project Management
- Business of Tourism
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM39,000
Other miscellaneous fees
RM2,485
Total payable amount
RM41,485