Diploma in E-Marketing

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Kampar, Perak, Malaysia

Quick Facts

Duration

2 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM19,200

Course Structure

  • Principles of Accounting
  • Economics 
  • Quantitative Studies 
  • Introduction to Business 
  • IT Fundamentals and Applications
  • Organisation Behaviour
  • Fundamentals of Marketing 
  • Introduction to E-Commerce
  • Principles of Management 
  • Internet Retailing and Services
  • Fundamentals of Finance
  • Workplace Communication 
  • Introduction to Business Analytics 
  • MIS in the Digital Age
  • Consumer Insight and Behaviour 
  • AI in Social Media Marketing 
  • Introduction to Human Resource Management 
  • Marketing Research
  • Introduction to Cyber Security 
  • Ethics for Business  
  • Setting Up An Online Business
  • Entrepreneurship
  • E-Customer Relationship Management
  • Digital and Business Transformation
  • Principles of Supply Chain Management 

Compulsory Courses:

  • English for Tertiary Studies
  • Penghayatan Etika dan Peradaban
  • Academic English
  • Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
  • Integrity and Anti-Corruption
  • Co-curricular

Entry Requirements

  • SPM: 3 Credits in the relevant subjects
  • O Level: 3 Grade C in the relevant subjects
  • UEC: 3 Grade B in the relevant subjects
  • Certificate:
    • Relevant certificate accredited by MQA OR
    • Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subjects: 

  • SPM,O Level,UEC must include SPM Pass/O Level Grade E (Pass) in Mathematics/UEC Grade C in one mathematics subject
  • SPM,O Level,UEC must include SPM Pass/O Level Grade E (Pass)/UEC Grade C in English Language

Notes: 

  • a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from the year 2013 onwards must also have at least a pass in Sejarah.
  • b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Diploma.
  • c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
  • d) Subject to the Ministry of Higher Education’s latest requirements.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM19,200

Total payable amount

RM19,200

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