Diploma in E-Marketing

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Kampar, Perak, Malaysia

Quick Facts


2 years


Full-time, On-campus


Jun, Nov

Tuition Fees


Course Structure

  • Principles of Accounting
  • Economics
  • Quantitative Studies
  • Introduction to Business
  • IT Fundamentals and Applications
  • Organisation Behaviour
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Introduction to Data Mining
  • Principles of Management
  • Internet Retailing and Services
  • Fundamentals of Finance
  • Workplace Communication
  • Introduction to Business Analytics
  • Consumer Insight and Behaviour
  • Social Media Marketing
  • Introduction to Human Resource Management
  • Marketing Research
  • Introduction to Cybersecurity
  • Ethics for Business
  • Setting Up An Online Business
  • Entrepreneurship
  • E-Customer Relationship Management
  • Digital and Business Transformation
  • Principles of Supply Chain Management

Entry Requirements

  • SPM: 3 Credits in the relevant subjects
  • O Level: 3 Grade C in the relevant subjects
  • UEC: 3 Grade B in the relevant subjects
  • Certificate:
    • Relevant certificate accredited by MQA OR
    • Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government
  • Compulsory subjects: 
    • SPM pass/O Level grade E (pass) in Mathematics/UEC grade C in one Mathematics subject
    • SPM pass/O Level grade E (pass)/UEC grade C in English Language
  • Note: 
    • SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
    • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
    • Equivalent qualifications/qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

Estimated Fees

Application fees (non-refundable)




Tuition fees


Total payable amount


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